10 Tips on How to Avoid Getting Your Email Overlooked

In the age of SEO and social media marketing, one type of marketing still reigns supreme in terms of online conversions: email marketing. But email is so widely used by businesses that unless you know how to write a stellar email, your emails are likely to get lost in the overloaded inboxes of your prospects.

There’s nothing worse than managing to convince someone to give you their email address, carefully drafting a sales email and sending it only for you to check the stats and see a low open rate.

So here are 10 tips on how to avoid getting your email overlooked and make sales instead:

1. Use a sender name that’s familiar

Prior to even starting on the subject line, it’s important to consider what name will appear in a recipient’s inbox when they receive an email from you.

Because people are so wary of spam, even if you write an amazing subject line with amazing content, if your sender name comes up as a company name or your job title you won’t see a very good open rate. Instead, you want to use a sender name that’s more personable like your first name. If you feel your first name isn’t enough you can put your first name “from _____ company.” That way people get an idea of the email’s contents but it’s not like getting an email from a complete stranger.

2. Keep the subject lines short

Your subject line is one of the most important parts of the email. Think of it as the headline of your email— the few words that will convince a recipient whether or not to read the body of the email. With many people using email on their mobile devices these days, you need to consider that a long subject line will likely be cut off.

Reserve the longer sentences for the body of your email and focus on getting the main point across in the subject line. Try to limit it to no more than 70 characters.

3. Keep the subject line concise

Because your recipients are already flooded with emails everyday, your subject line needs to get right to the point of the email. You do want to entice the recipient, but if you’re too vague, they’ll likely skip right over your email.

For example, “We’ve got an offer for you!” sounds interesting but it is also vague. Think about how many other email marketers have offers for their recipients… it’s every single one of them!

What is the offer? Think specifically about how this email will benefit the recipient.

A better subject line than the example above would be “Seize the chance to win tickets to the #1 summer festival.” In this example, the topic of the email is clear and to the point. There’s no guessing games, and it’s still enticing to open.

4. Use personal language

Just like how you want to be personable in the sender field, you also want to make the rest of the email personal. Don’t talk about your subscribers list or use language referring to a group of people. Speak as if you’re having a one-on-one conversation.

Emails that include the first name of the recipient in the subject line have higher clickthrough rates than emails that don’t (The Science of Email Marketing, 2014).

This is just one way you can make the email more personal and stand out in the inbox. You can also personalize your emails by referring to specific locations either in the subject line or in the body of the email. For example, sending location-specific offers or deals.

No matter what you decide to do with the subject line, always use “you” or “your” in the body so it still sounds like you’re addressing the recipient directly.

5. Use action-oriented verbs

Your email marketing is essentially a series that should lead your recipient through a sales funnel to a call-to-action that eventually encourages them to buy. That’s why it’s best to use verbs that encourage the recipient to take action.

Subject lines that start with action verbs are more enticing because they instill excitement and engage the recipient in the present moment.

An example of a less actionable subject line might be: The circus comes to town
An improved, actionable subject line is: See the Greatest Show on Earth this weekend only

The second example uses “see” to give the reader an instant sense of what they can do, as opposed to the first example which sounds more like an objective news report.

Using actionable verbs throughout the body of the email is also more appealing as they maintain a vibe that encourages the recipient to take action.

6. Create a sense of urgency for more clicks

Phrases like “today only,” “right now,” “available until 5 p.m.,” or “1 day left” build a sense of urgency. It puts a deadline on the actionable verbs.

Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate (HubSpot, 2016).

Timing these urgent emails are great for clicks too. For example, sending an email on a Friday afternoon with a subject line “Where to get the best happy hour deals this evening” is very relevant to a recipient in that moment and is far more likely to be opened.

Don’t hold back with the language of urgency in the body as well. Reminding the recipient that they have limited time to take advantage of your offer will encourage more clicks.

7. A/B test your subject lines

Different subject lines will work for different businesses. That’s why it’s best to experiment a bit with which subject lines your email list is most receptive to.

A/B testing is a sure fire way to track with certainty which of your subject lines work best for your specific audience.

Figure out what your audience likes— do they like subject lines that include their name or just addresses them as “you”? Perhaps they prefer a line structured as a question. Continue to test your audience and tweak the subject lines until you find the ones that give you the best open rate.

8. Nurture your prospects before you sell

If a recipient gives you access to their inbox, you need to be considerate of that. It’s not an invitation for you to flood their inbox with sales copy. That will put you on the fast track to the junk mail folder.

You need to nurture your prospects until they’re ready to buy. Give your recipients a reason to trust you, become a source of information. If you’re friendly and helpful, your prospects are far more likely to become buyers. If you’re designing an email automation campaign, write three nurturing emails to send first, then two calls-to-action.

9. Make calls-to-action clear and direct

When you’re asking your recipients to take action, you only have a couple chances before they find it annoying you keep asking them to do something. It’s important to be very clear about what you’re wanting prospects to do.

Make it so easy for the recipient of the email to follow up that even the most technologically-challenged people could take action. Remind your readers why it’s in their best interest to buy and tell them directly what you want them to do next.

10. Insert multiple links in the body for calls-to-action

It makes it even easier for people to take you up on your call-to-action if you place multiple links to the same page within the body of the email. This will make it even more unmissable for your reader and super clear about the action they should take.
Conclusion
Don’t fall victim to the boring and forgettable email promotions. If you’re putting effort into email marketing, make sure that they’re personal, concise, and clear about the action you want them to take after you’ve established credibility with your recipients. With these tips, you will be sure to see more conversions out of the inbox!

Why You Need Visuals in your Marketing

In just the past year, we’ve seen some big changes to the popular social media channels that we know and love. Facebook came out with Facebook live, and more recently, Facebook stories. Twitter recently launched a live video feature, Instagram came out with live video and IG stories, and Snapchat came out with lens filters, stickers, and memories. Are you starting to notice a pattern here? It’s all about the visuals.

And for good reason, too. Humans are visual creatures. We’re incredibly better at remembering pictures than we are at remembering text. This is partially because reading is so inefficient for us. Our brain sees words as a lot of tiny pictures, and it takes time for our brain to read those words and then process them into images we can understand.

But when we see images, we process them so much faster. In fact, according to a study by Brain Rules, when people hear information, they’re likely to remember only 10% of that information three days later. But if a relevant image is paired with that same information, people retained 65% of the information three days later. So the phrase “a picture is worth a thousand words” is really not some kitschy, cliche phrase— it’s the truth. The fact is that we simply process images faster and more efficiently than we do text.

Source: Mammoth Infographics

 

So if you haven’t started using visuals in your marketing strategy yet, it’s time to evolve with the times. Last year, 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging at 38% (Social Media Examiner, 2016). The hard truth is that if you aren’t using visuals in your marketing, you’re losing.

So here are some different visuals you can incorporate into your strategy, and how to best use them:

Images

When writing a piece for your blog or some other form of content, splitting up the body of text with some relevant images is a good way to keep people engaged with what you’ve written. In fact, articles with images get 94% more views than those without, according to marketer Jeff Bullas. Keep in mind that people’s attention spans are shorter than ever and text-heavy content is more difficult to get through.

Images are also important to use on your social channels. Studies show that Facebook posts with images see 2.3 times more engagement than those without images (BuzzSumo, 2015) and tweets with images receive 150% more retweets than tweets without images (Buffer, 2016). Regardless of the social platforms you use, make sure you’re including relevant images on any posts you make.

You can get creative with your images too. These don’t just have to be your classic photo taken by an iPhone (although those work just fine). They can be memes, which are just images paired with humorous captions and widely embraced by Millennials. And it’s easy with tools like Meme Generator.

 

Or they can even be screenshots. Often, screenshots are a good way of visually explaining how something works— be that your product or service, how to sign up for something, etc. It also builds trust between you and the viewer. It makes them feel like they’re sitting right there with you looking at your computer screen and the internal workings of your business. You can even draw on screenshots and point out specific things in the image. Awesome Screenshot is a handy tool for this.

 

For the sake of not infringing on copyrights, but also to add your own branded touch, it’s best to use your own original images. There are tools out there like Canva which allow you to easily create unique and engaging images for free. You can also use good quality photos for free from photo-sharing sites like Flickr. But if you do use someone else’s image, be sure to credit them with the rights to the image.

Video

Videos are steadily on the rise for the most effective form of marketing. By the year 2020, video marketing will make up 79% of global internet traffic (Tubular Insights, 2017). Videos are altogether more engaging, entertaining, and captivating to viewers.

And there are plenty of different types of videos you can create to amplify your brand voice and add extra value to your marketing:

  • Tutorial videos – 4x as many consumers would prefer to watch a video about a product than read about it (Animoto, 2015)
  • Animated voiceover videos
  • Product demonstrations
  • Customer testimonials
  • Webinar

Whatever you choose to do, make sure your videos make sense with what you’re doing as a brand. A Moz study shows that posts with videos receive nearly 300% more inbound links. Just like with images, include videos in both your content marketing and social media marketing strategies.

More than 60% of marketers and small business owners said they plan to increase investment in video marketing in 2017 (Animoto, 2016). Make sure that you are one of those marketers.

Live Video

As I mentioned in the beginning, all of the most popular social platforms seem to be updating to integrate the live video feature. You might ask: “Why live video and not just traditional pre-recorded video?” Well, live video is far more interactive. You get to engage with the person speaking in the video, right there in the moment. This is an incredible opportunity for marketers in every industry.

Facebook users spend three times more watching live videos than they do watching traditional videos (Animoto, 2016), and the equivalent of 110 years of live video is watched on Periscope, the Twitter-owned live video streaming app, every single day (Periscope, 2016).

Not only is live video more interactive, but it shows a sort of rawness and transparency that traditional video doesn’t. It makes the broadcaster seem considerably more human and accessible. And that, for viewers, makes brands much easier to connect with.

Infographics

Infographics are an awesome tool for visually depicting complex statistics and data in a digestible and compelling way. Designing a good infographic does take a bit of skill, as the layout and design is crucial in making the content understandable to the viewer. But by combining the right colors, shapes, and fonts with the most important, accurate, and contextually relevant information, you can turn the most boring statistic into something exciting.

Bloggers in particular are a big fan of infographics. The best infographics are shared and circulated around the internet at a high rate, which means a lot of publicity for the brand that produces that infographic and heightened credibility for you.

Conclusion

You absolutely must include visuals in your marketing. Visual content hits the human brain faster and harder than any other form of content out there, leaving a greater residual impact on your brand. If you can create quality visual content that engages people and you promote it consistently, your brand is guaranteed to grow. Whether it’s images, videos, or infographics, start integrating more visual content in your content and social media marketing. It’s not a suggestion— it’s a must!

How to Improve Your Facebook Marketing: Part 2

Last year, we shared tips on “How to Improve your Facebook Marketing.” We offered eight tips to really get your business moving on Facebook. Let’s review, shall we?

• Make a Facebook Business Page. Essential for your branding on social media and comes with great built-in analytics to measure the success of your Facebook marketing.

• Post 5 to 10 times weekly. A great frequency for keeping your audience engaged without wearing out your welcome on their newsfeeds.

• Include photos and links in your post. Visuals are more tempting to click-on, and links make good teasers.

• Keep most lines of text short. Shorter lines of text are more digestible than longer lines of text.

• Have a goal for every post. Each post you create should have intent. Text posts, link posts, and photo and video posts each yield different types of engagement.

• Have calls-to-action and contests. Motivate your audience to engage with your business, and simultaneously generate leads.

• Use Facebook data wisely. Keep your eyes on your Facebook Insights— often!

• Always continue to experiment. Social media is living and breathing. It changes quickly, just like people. Don’t be afraid to get creative and try something new!

Now that we’ve reviewed the tips from Part 1, are you ready for more?

Let’s talk about ways to further optimize your marketing on Facebook…

1. Provide unique and valuable content

This may seem obvious, but there are so many brands on Facebook using stale or recycled content that simply doesn’t appeal to their audience. You may feel pressured to just keep getting content out there so that your page doesn’t look inactive. But remember, that quality will always beat quantity.

Always keep your audience in mind when you create content. What will interest them? What will add value to their lives? What does your business offer that others don’t? If you can create real value for your audience, you not only establish yourself as an expert but you’re halfway through the sales process.

2. Use Audience Insights

Studying your Facebook Insights regularly is essential when it comes to finding which posts your audience best respond to. The Insights also provide valuable information about who your audience is. This helps you target your content and create formats that work best for the people who are already engaging.

Maybe your audience likes photo posts and doesn’t like text posts. That is data-led understanding of how to best engage your audience. Pay attention to the feedback you are getting on your page. This should serve as a measure for constantly optimizing your content.

3. Boost Posts

Facebook offers a really easy way to put your posts in front of a more targeted audience, and can show up higher in that audience’s feeds. This can increase reach by 50% or more.

But it’s also important to know which posts are boost-worthy because there is a small cost to boosting. Posts that promote a product or service offered by your business are obviously a good idea to boost. But also, posts that direct people to your website or promote a limited time campaign your business is running.

4. Email Acquisition from Newsfeeds

Many Facebook marketers will have call-to-actions all over their Facebook pages.

Contests and calls-to-action are great as custom tabs on your Facebook page, but it’s likely that many great leads out there aren’t ever going to see these tabs because they aren’t visiting your page. That’s why meeting the users where they spend the most time on Facebook— their newsfeeds —is optimal.

A program called ActionSprout allows you to reach Facebook users by offering a button to encourage direct action right on their newsfeed. Users can click a “Sign,” “Support,” or “Demand” button on your post and they will be redirected to a page to complete the action.

This is a fantastic piece of software to integrate into your Facebook marketing efforts because it so easily supplies calls-to-action!

So these are just a few tips to keep you going. But always keep in mind that Facebook, like all social media, is an ever-changing medium. Our social media marketing efforts should always be intended to direct users away from the source and to our website or blog. The purpose of social media marketing, when it all comes down to it, is to generate leads.

Keep experimenting on Facebook to see what works for you. You will never know what works best until you try! But until then, we’ll be here to offer a helping hand with your social media marketing success.

How to Improve your Twitter Marketing Part 2

You may remember last year when we published “How to Improve your Twitter Marketing (Part 1).” After a year of advancement in social media marketing, we’re back again with another five tips for you to best market your business on Twitter.

Experiment with Twitter ads. Similar to Facebook ads, Twitter can promote tweets with your goals, specific audiences, and budget in mind. You can select the goal of driving more traffic to your website, increasing followers, increasing tweet engagements, or increasing brand awareness. These ads can be targeted as broadly as geographical location to as specific as audience behaviors.

There is much to be tinkered with in establishing your audience. Much of social media advertising is really trial and error to find what best works for the people you are trying to reach. So get experimenting, and when your ad campaign is over, be sure to review the results so you can improve for next time!

Make lead generation cards. Did you know Twitter could do this? Twitter has a service to set up a lead card that allows you to capture email addresses and the corresponding Twitter account with a simple click from Twitter users. These are great to use in accordance with specials and deals, and will systematically increase your leads.

Don’t be afraid to share content multiple times. On different social media platforms such as Facebook, this is more often than not a “no-no.” But Twitter is different — the timeline on Twitter is a live streaming feed that does not necessarily boost things you will most likely be interested in. Not everyone is on Twitter at the same time, and most will not seek out your profile if they’ve missed a tweet of yours. So tweeting the same content multiple times will drive more engagement than if you tweet it just once. You can also use it as an opportunity to experiment with different text or images when you’re sharing for a second, third, or more times.

Check Twitter chats. This is a great feature of Twitter because the people using it are actively interacting. There are a wealth of different topics within Twitter chats and those topics related to your industry are likely to contain good business opportunities like generating leads, building relationships, and establishing yourself in the industry.

Plan ahead, create a schedule. It’s best to plan at least two to three weeks ahead in the Twitter world, particularly surrounding holidays and special events. It can also get difficult to constantly stay on top of Twitter from day to day. Planning ahead will free your time up to follow live trends and focus on generating leads.

We hope these tips were helpful! Remember, you always want your Twitter to be used as a vehicle to direct audiences to your original website or email content. Bare this in mind when you set your goals and strategize.

How to Improve Your LinkedIn Marketing — Part 2

In “How to Improve Your LinkedIn Marketing Part 1,” we offered five tips for making the most out of LinkedIn. Let’s quickly review those tips:

● Connect with everyone: The more connections, the more opportunities
● Add your company profile: Establish your actual business on LinkedIn, not just on your personal profile
● Publish an article once a month: Establish yourself as an industry expert, build rapport and stay relevant
● Endorse others: Support others professionally because the more you give, the more you get in return
● Join targeted groups: Join niche networks within LinkedIn to spread your message faster and make more efficient connections

So now that the “Part 1” tips are fresh in your mind, let’s move onto to some more tips that will get you to make the most out of your LinkedIn…

1. Perfect the Summary Section of Your Own Profile: This section tends to be overlooked. If you know that many people prefer to go to LinkedIn rather than your website, you will understand how important it is to be pitching your best within the LinkedIn summary. You only get 2,000 characters in this section so it’s important to speak directly and persuasively to your audience. It’s recommended to speak in first person, use complete sentences, and at the end of the summary section include your contact information. Sure, it’s available to them elsewhere on your profile, but why not make it even easier for them to contact you?

2. Beef Up Your Company Profile: Add a photo! The default icon is boring and discouraging for viewers. Add lots of links — to your blog, to your website, to your social media accounts. Don’t be that company that’s only known on LinkedIn. Get the branded URL. During editing, you can change the URL from a combination of numbers and letters to something more on-brand and easy for people to remember.

3. Answer Questions, Ask Questions: A really useful and underused feature of LinkedIn is the Question & Answer. Similarly to publishing articles, answering questions thoughtfully establishes your expertise and increases your visibility. Users are drawn to those who are able to provide the best answers within online communities. There’s even a rating system on LinkedIn like on other online forums to highlight the best answers. Make a point to sit down and answer some industry-related questions once a week.

Inversely, it’s also beneficial to ask good questions on LinkedIn. This will not only yield good answers, but good connections.

4. Make Use of the Introduction Feature: Did you know that your 1st-degree connections on LinkedIn can introduce you to their 1st-degree connections? This is a great tool for seeking prospects for sales. By requesting an introduction from one of your connections, that person can set up a message introducing the two of you. And voila! — a prospect connected!

5. Make Use of the Recommendation Feature: Did you know that you can write recommendations for your connections and also request recommendations? By going to a connection’s page, clicking the “Send a Message” drop-down menu, and selecting “Recommendation,” you can write a nice message about that connection that will appear on their page. We highly recommend this recommend feature because they set connections significantly apart from their competition, and writing the connections builds rapport between you and that connection.

Not to mention, it motivates connections to write recommendations for you as well. You gotta give some to get some! But don’t be shy in requesting a recommendation from someone if you know their words would look attractive on your page.

Make the most of your LinkedIn! As we said in Part 1, you want to limit yourself to three social media sites to really focus your marketing efforts. LinkedIn should definitely be one of the three. Your efforts on LinkedIn will drive meaningful connections and yield prospects that would take you much longer to get offline or through any other social media site. For more information about features on LinkedIn, check out the LinkedIn help page: https://www.linkedin.com/help/linkedin

How Brands Are Missing Out on Facebook

It’s no secret nowadays that successful brands make the most of social media marketing– especially on Facebook.

You see advertisements every time you log on, whether they be sponsored ads or ads that pop up on the sidebar. Facebook makes sure you see them because it makes all its revenue off of selling your information to businesses.

Maybe you have even previously created a Facebook ad for your business. But if Facebook ads aren’t created with the right goal in mind, they won’t be helpful to you in bringing quality potential customers.

There’s considerably more that you can do on Facebook to maximize your marketing efforts. Here are a few tips:

    1. Make Your Website a Priority
      When creating an ad, many businesses will place focus on the metrics Facebook offers – Likes, Reach, Engagement – in order to measure the ad’s success. This isn’t wrong, but these metrics can be meaningless unless you’re driving quality traffic.What is quality traffic?

      Quality traffic is people who have a legitimate interest in your brand. These are the people who will answer your call to action and yield legitimate leads to sales. This is an audience that actually cares about you.Anyone can see a post, like it, or comment and share it. But unless your content inspires people to go a step further and make it to your website, your Facebook metrics won’t mean very much to your salespeople.But how do you actually build a quality audience? That brings us to the next tip.

    2. Create Original and Helpful Content
      Sure, sharing funny memes, videos, and photos that regularly circulate Facebook can get you more attention. But unless your brand offers content that’s original, relevant, and useful, there’s no motivation for your audience to have a genuine interest in you as a brand.

      Creating original content will provide a value to your brand for your audience. Most of this content should have little to do with your product. Depending on your industry, you will want to create content generally based around it. For example, if you are a real estate agent, you could create content answering questions like…

      a. What are some common real estate misconceptions?
      b. What is a buyer’s agent?
      c. What are some tips for first time buyers?

      With this type of content, you will be able to start creating a quality audience base that ultimately ends up at your website.

    3. Share, Promote, Build!
      Once you’ve created your content, you have to share it and get back to focusing on your Facebook metrics. At first you won’t get very much engagement. This is because most people aren’t interested in your content – but the people who are will be the people who click, and those are the people you really care about!

      Promote this content – this is what you want to spend your ad dollars on. The more value you have to offer, the higher the quality of your audience will become.

      Building a quality base that will respond to your calls to action is key in Facebook marketing.

So don’t just make your Facebook marketing about what happens on Facebook – create original content that drives people back to your website. Create actual value that will attract a quality fan base. Once you have a quality fan base, your opportunities will expand.

 

Facebook Ads: Why and How to Use Them

Surely by now, you’re familiar with the advertisements that pop up on your Facebook Newsfeed. They can appear on the right hand side or within the actual feed while you’re scrolling. Some of these ads can seem targeted specifically, sometimes too specifically, for you. If you’ve experienced this before, you have experienced the magic of Facebook ads.

 

More and more businesses are moving away from traditional advertising channels to advertising on Facebook. But why? Because it works! Facebook ads are able to target audiences that no other medium can – not even Google!

 

Yes, it’s true, not even the almighty Google has the targeting power that Facebook has.

 

The truth of the matter is that with Google, you can only advertise to the people who search for keywords related to your product. That’s a pretty limited audience and there are a limited number of keywords that you can use for any product. Then, when you take into account that your competitors will also bid on these limited keywords, Google Adwords can get pretty pricey.

 

Do you really want to be pouring money into a bidding war on an already limited audience? Maybe not.

 

Here’s where Facebook is different than Google: It doesn’t matter what your users are searching, all that matters is who your customers are. Rather than targeting web users with keywords, you’re targeting real people with jobs, interests, and personalities.

 

The Custom Audiences feature on Facebook allows you to target or retarget a very specific niche of users. This laser-focused type of advertising has proven so successful that even B2B companies are finding Facebook ads useful.

 

It’s fairly simple to create your own Facebook ad. You can go to Settings in your Facebook account and then ‘Facebook Ads Manager.’ First, it will ask you what your objective is. Do you want to promote your Page? Send people to your website? Increase conversions on your website? Raise attendance at your event? Reach people near your business? There are 12 different objectives you can choose from.

 

Once you’ve selected an objective, it will prompt you to name your ad campaign and fill in some basic information. Then you can start defining your audience. After selecting the basic demographics of your audience — locations, age range, gender, and
languages spoken — you’ll move onto the detailed targeting where you can select specific demographics, interests, or behaviors or your audience. This is where you can get creative! You might be surprised how specific you can get, and just how much of an audience each of these specifications has.

 

For example, if you wanted to target an audience that buys eco-friendly and environmentally-conscious products, you could do so by entering the drop down menu and selecting Behaviors > Purchase behavior > Buyer Profile > Green Living. This specification on its own yields a Facebook target audience of over 33 million people. Not, bad huh? You can also add Connections, or people who have a specific kind of connection to your Page, app, or event.

 

Once you have specified your audience, a little meter on the right hand side will tell you whether your audience is broad or narrow, and about how many potential users your ad will reach. All that’s left to do is to select ad placement (it’s recommended to set this on “automatic”) and set your budget and schedule. You can set a daily or lifetime budget, and you can make your ad run continuously or have a start or end date.

 

Once you’ve done all that, you create the Facebook ad, place the order, and you’re good to go! Facebook makes tracking your ad’s success easy, allowing you to customize the notifications you receive. So give it a try and watch your conversions grow! If this seems daunting or you simply don’t have the time, contact us and we can help connect your business to the rest of the world using Facebook Ads.

 

5 Ways to Digitize Your Marketing Efforts

It’s important now more than ever to visualize your company as a virtual space rather than just a physical space. The world of online modern marketing may seem daunting to some – especially those who have grown comfortable with the good old-fashioned paper and telephone methods of marketing. Fortunately, we have some tips to help immerse your business in the digital world!

 

1. Set up a presentable and practical website
A business’s website is like a virtual shop window. When people search for services and products online, much like in person, they search for something that will allow them to have the easiest and most pleasant experience possible. Thus it’s important to have an organized, good-looking website.

 

It should be easy to navigate and provide potential customers with all the information they need to know. Quickly, a potential customer will move on to another business if they find it too difficult to find the information they are seeking.

 

Don’t have any idea how to build a website? Do not fret. There are many businesses you can hire to design your website and to customize it to your needs.

 

2. Sell products and services directly online
While an organized and informative website is key, customers still may be too discouraged to proceed with using your business if they cannot order the products or services they want directly from your website. While you may think that asking a potential customer to view your website and then pick up the phone to call you is not a big deal, it’s actually still more effort than is necessary for your potential customer.

 

If you have provided enough information for the potential customer to understand your products or services and they have an idea of what they want, why not just eliminate the extra step of using the phone? Ordering online is far more convenient when you know what you want. It also requires less time from the business because they don’t have to spend so much time on the phone with customers!

 

3. Engage customers via social media
Part of what makes the internet so amazing is that you can connect with so many people in such a revolutionary way. So why not take advantage of this resource of connectivity? Building a network can be a great way to build your customer base.

 

If you are mostly involved with business-to-business sales, then LinkedIn is the place to be. This is a social network of professionals and allows you to keep in close touch with clients and associates.

 

If you are doing more B2C, then Facebook is a great starting point. Facebook is helpful for reaching out to potential customers – especially with the use of Facebook Ads.

 

Engaging people on any social media platform is key to building relationships and creating an image. If someone “Likes” your Facebook page, you can “Like” their page. Showing any sort of presence on social media at all also alerts Google that you are an active business and you will be rewarded in the Google algorithim by appearing closer to the top of relevant searches.

 

4. Tap into mobile efficiency and loyalty
With more than two-thirds of all Americans owning a smart phone, it’s a good idea to get on board with the mobile trend. Many businesses are now creating their own apps in order to build a customer base. Not only do these apps make it easier for customers to order products and services, but it also creates brand loyalty. If your customers have put in the effort to download your app—that is a notable level of loyalty! This also creates value for your business because you can more easily track these customers who have downloaded your app.

 

5. Create more valuable customer data
In this new age, tracking consumer behavior has never been so easy. When you have an online presence with a website with orderable products and services, active social media pages, and mobile accessibility – you are able to access a wealth of data on marketing and sales. This information is crucial to growing your sales. With an online presence you can determine who is buying your products, where these customers are located, how they found you, what time they ordered your product, what platform they ordered your product on, and so many other interesting and helpful information. How convenient that websites and social media have their own built in trackers for you to collect this data?! And you can always further make use of this tool by submitting customer surveys.

 

Growing your knowledge of the online world is important to understanding how to improve your marketing. We hope these tips were helpful!

 

What Are Cookies and How Can they Help your Business?

Mmm, cookies. Delicious, right? But I’m not talking about the kind the Girl Scouts sell. I mean the Internet kind. But what are Internet cookies? We hear them referred to often, especially when browsing.

 

An internet cookie is actually just a tracking device that stores information. When you visit a website, a small text file with an unique ID tag is saved to your computer and the website saves its own copy. This file can store various information — like which pages you visited on a site or how long you spent on a certain page. When you revisit the site, it can recognize you by matching up your ID tag in the database.

 

As long as a computer user’s cookies are enabled (there’s an option to turn them off), and the computer user fills out a form when they visit your site, a cookie will be created. Cookies are only created when a visitor fills out a form on the site — not if they just visit the site. Many people opt to disable their cookies so that sites cannot track them.

 

Now that you know what a cookie is, you can begin to understand why they are an enormous asset to businesses. They are able to pull useful marketing data in an unprecedented fashion.

 

First of all, they can tell you how a visitor found you — a digital “How did you hear about us?” Survey that’s completely automatic. As any good marketer knows, lead tracking is imperative in effectively growing your business. So a cookie will tell you how a visitor arrived to your site — whether it was organic, a paid search, or a referral from another website. Once you know how your visitors find you, you can find more of them.

 

Cookies can also tell you how many pages, and what pages, a visitor has viewed. This is important because by observing visitor patterns, you can determine who’s a serious lead. The more pages a customer visits, the hotter of a lead they are. Even better if the customer visits the site numerous times, which a cookie can also track.

 

Perhaps one of the best uses of cookies is that they can notify you when a visitor is on your site. How cool is that? They can let you know a potential customer is thinking of you right then! You can use this information to reach out to the person, since your business is already on your mind in that very moment.

 

There are many analytic tools you can use to track cookies: Google Analytics, Hubspot, Facebook Insights, Twitalyzer, ClickTale, Compete. No matter the analytic tool you decide to use, you should definitely take advantage of what cookies have to offer! When used to their fullest extent, they can work wonders for your business on the web.

10 Tips for Creating Great Content

We all struggle from time to time with keeping an audience engaged, particularly when it comes to the Internet. There is such a vast amount of content on the Internet that you really have to produce something uniquely enticing in order to cut through the clutter. This can be very challenging. And because your relevance depends on regular activity on your social media sites, it’s even more imperative that you learn how to consistently create quality content. Here are some tips:

  1. Create Original Content

    One of the best ways to distinguish yourself in your industry is by creating something original. This means offering a new and fresh perspective and not dishing up the same ideas that have already been written.

    Originality is not only important in terms of branding but also Google searches. The Google algorithm will lower the ranking for pages with content that’s simply copied. So be creative!

  2. Pull Them in with a Good Headline

    Journalism 101 will teach you that the headline is more important than the content itself. According to Copyblogger, 80% of people will read your headline but only 20% will actually go on to read your content!

    On the Internet where there is endless content to access, you only have a few seconds to pull a reader in as they are scrolling down an endless stack of content. People will only read something that sparks their interest. So you have to make that headline a grabber! Phrases that make the content sound like need-to-know information are best.

    Ask yourself: What sort of title would make you want to read a piece?

  3. Cut out the fluff

    No one really wants to read the extra embellishments that add body to a story– especially when there is already so much out there to capture their attention. People want to get right into the good stuff that drew them in the first place. So cut to the chase, keep it brief and to the point.

  4. Keep it Accurate, Keep it Credible

    Nothing ruins a blog faster than discovering inaccuracies. So when you cite facts, be sure to include credible sources. Consider where you’re getting your information and, after you determine it’s a credible source, you can include the link directly in your writing. This not only provides an opportunity to boost your authority on the subject matter but it also helps Google figure out how to better categorize your content in searches.

  5. Make Your Readers Think

    After reading your headline and deciding to read your content, the reader will decide within the first few sentences whether or not they want to continue reading. You must explain in your introduction why they should care and what the reader should expect to read in your piece. Be up front and be creative.

    Telling stories is a great way to tie your content together and keep your readers engaged. If a reader finishes your piece with new thoughts or questions in mind, you have done a fantastic job.

  6. Make it Practical

    While reading an article by an expert is an engaging act in itself, it’s difficult to take advice unless you understand how to use it. After you have introduced an idea, be sure to provide examples so that the reader has a better idea of how they can apply your advice. After all, your goal in writing is to help others accomplish something.

  7. Deliver Answers… and Quickly!

    The reason someone clicks on your article is generally not to just hear your musings. You’ve sold them with your headline and now they want to know what else you’re selling. Don’t beat around the bush or they will be gone in the click of a button. Be direct. Provide answers. Give your reader a reason to believe you know what you’re talking about.

  8. Add Imagery and Videos

    Supplementing text with a visual is an excellent way to better illustrate your point. Plus, many people are more stimulated by visuals. The social media app Instagram surpassed 50 million users in one year (the fastest growing media platform in history) due to its unique nature of an all-visual type of social media. People are simply drawn to photos and videos. So why not use that to your advantage?

  9. Ask Your Readers

    Sometimes the best way to find out what will interest your readers is just to ask them. Getting their feedback will not only help you generate ideas but you will also build rapport with your readers giving them the impression that you are easily accessible and helpful.

  10. Examine Your Stats

    The great thing about social media is that most platforms come with built-in metrics that help you gain insight into your viewership. Looking at page views, clicks, comments and shares can help you reflect on what your readers enjoyed the most and the least. By looking at your landing page and outgoing traffic, you can see what kind of topics and searches people used to get to and from your page. All of this information can help to define your future content.

Remember, a lot of content writing is about trial and error. It is important to try many different things and see what works and what doesn’t — and when and why. The more regularly you post, the more you will learn.

 

 

How to Improve Your Twitter Marketing

Twitter is a great marketing tool when used with the right techniques. Some struggle to understand the benefits of Twitter, saying 140 character isn’t enough to get your message across. But the truth is there are 304 million monthly active Twitter users and you can directly interact with your marketing audience on this platform. For those of you who aren’t so keen on the Twitter lingo, use this for reference:

@handle – the @ symbol followed by a Twitter handle is used when mentioning or “Tweeting at” somebody.

DM – short for direct message. This allows you to send a private message to a person you’re following.

Following/Follower – someone who subscribes to receive your updates.

Hashtags – the # symbol followed by a word or phrase which organizes your updates for Twitter search engines.

Retweet – abbreviated RT, is the equivalent of sharing. You’re tweeting a Tweet already posted by another user.

Tweet – the updates you post to Twitter in 140 characters or less.

Now with these terms in mind, here are some tips to help up your Tweeting game:

  1. Follow and regularly interact with your industry experts and influencers. Just as you do in face-to-face networking, you want to build relationships with those important names in your industry. When you follow these people and businesses on Twitter, you are establishing your brand. Interacting with them on Twitter by Retweeting, mentioning, “favoriting” Tweets, or sending them a direct message builds important relationships. Better yet, you’re helping them and they’re more inclined to help you.
  2. Tweet regularly. Staying relevant and at the top of mind as a business on Twitter means maintaining an active and breathing profile. Tweeting just once a week or once a month isn’t going to cut it. This platform moves so quickly that what is trending changes from day to day. So in order for you to not only be remembered but grow your following, make it a habit to Tweet daily. Not only do you want to Tweet daily, but you also want to Retweet and Favorite tweets so that you’re getting noticed and being a part of the relevant activity.
  3. Use images and videos. Visuals increase clicks on Twitter. Including images and videos also makes your Twitter more interesting and people will more likely keep you in mind, and get you more Retweets and favorites.
  4. Offer special deals and discounts to your Twitter followers. Promoting offers such as “the next 25 followers to retweet this will receive a 25% off coupon” will get your Twitter abuzz. This sort of strategy can be used in tandem with other social media sites, having those sites direct more traffic to your Twitter page.
  5. Track your mentions and respond when appropriate. Twitter is a great way to bring customer service to the forefront of marketing. When people mention your business on Twitter, be sure that you’re keeping tabs on what’s being said about you. If someone mentions you with a compliment, you can thank them and engage with them further. If someone mentions with a complaint, you can address their complaint and see if you can resolve their issue. If people see that you handle customers on Twitter well, they’re more likely to keep up with you.

These are just a few suggestions to improve your marketing on Twitter. As your following grows, these tactics will continue to facilitate good marketing techniques. Remember that while a good Twitter presence is important, you ultimately want your Twitter to direct people to original content on your website. Posting teasers and links to entice people to read your content is the means to the ends of increasing your SEO (Search Engine Optimization) ratings.

For Entrepreneur DeVries, the Risk is Worth the Reward

MOSourceLink

Linking Missouri’s Businesses to the Right Resource at the Right Time

by Sarah Mote | Sep 23, 2015 Leave a comment


Laura DeVries, the director of communication and marketing for a St. Louis office, had an opportunity. During her 19 years of marketing experience, she recognized that small businesses and entrepreneurs needed marketing help in order to focus their attention on what they did best.

On the verge of transferring to another company, Laura instead decided to start her own business, CommCore Marketing.

Even though the timing was right and the opportunity was ideal, she had a problem. “My biggest obstacle was myself. I feared taking the plunge and failing,” she says.

Her scary moments built up fast when she became responsible for all aspects of her business. “Too many things were coming all at once and I struggled most with the technical side of running a business.”

Not willing to quit, Laura sought advice from small business owners she knew and respected. She asked questions. She asked for referrals and introductions. “Everyone was friendly, helpful and happy to offer guidance.” Laura advises anyone in a similar situation to reach out to their professional network.

Whenever doubts and fears roll in—what if the phone doesn’t ring?—Laura reaches out to her contacts again. “Take a step back and realize it’s going to fix itself, but you must be patient,” Laura says, while admitting patience can be tough some days. “Making it happen also requires setting realistic goals and being accountable to yourself.”

Working strange hours in order to spend time with the family is a great satisfaction. It’s rewarding to be in charge of her life, her business and her success.

Laura knew she was making a positive impact when she overheard one client tell a potential client that she now sleeps better through Laura’s help.

“Knowing that I’ve made that much difference for someone makes it all worthwhile.”


Ready to Get Something Started?

MOSourceLink has a network of more than 400 Resource Partners, nonprofit organizations ready to help you start, grow and scale your business. Start with our Resource Navigator to find help near you. Still stumped? Give us a call and we’ll connect you with the right resource, right now.

Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus and enjoys networking, writing and the entrepreneurial community.

Link to complete article here.

Why Follow the Mobile Trend? Top 5 Tips on Mobile Marketing

There is no doubt about it: We are a high tech society. With the avalanche of technological innovations in the past 20 years, we now prioritize connectivity through instant access and mobility. We have gone from simply marveling at dial up internet on our desktop computers to grumbling and groaning with impatience when the 4G on our smart phone is taking too long to load a web page.

With 60 percent of online browsing now done on mobile devices, to remain relevant, businesses must adapt with this mobile marketing trend. This means not only having an interactive website, but a mobile-friendly website. As of April 2015, Google has changed its algorithm to prioritize websites that are better to view on mobile devices– with larger text, links that are easy to click, and “responsive design” that changes their look depending on the size of the screen.

Websites that aren’t so mobile-friendly are penalized in the rankings, and are therefore pushed down in the list of Google searches. This means businesses both large and small must become more mobile friendly to be successful!

Here are the top five tips for marketing to the mobile audience…

  1. Get Mobile-Friendly
    As mentioned above, unless you want to be deemed less relevant by Google, it’s time to make your web content more mobile friendly. You need to create ads that are compatible with all screen sizes and screen resolutions.
  1. Create Quality Content
    Similar to creating content that uniquely positions yourself online, you want to create content that immediately attracts users. With a smaller screen, you need precise, on target material that is compelling enough for the reader to remain interested in what you’re offering. Keep in mind that mobile users have a shorter attention span and will move very quickly on to another page unless what they’re reading is actually interesting.

    Use a headliner that’s inviting to the reader and gives them an immediate idea of your business and products or services. Mobile users are wary of ads and therefore will lose interest unless you are both to-the-point and compelling.

  2. Get Personal
    Because it is so easy to interact with more users using mobile social media, it’s not a bad idea to let down some of your rigid professional vibe and get personal with your audience. Creating a Facebook page for your business, showcasing your products and/or services, inviting users to review, and asking for feedback will build trust between you and your users.

    As any good businessperson would do, you will want to answer customer enquiries in a timely manner and treat them with respect. This will build good relationships between you and your audience and will reflect well very quickly on your business.

  3. Stay in Touch
    Maintaining the good relationship between you and your market means staying in touch with your mobile customers. Otherwise, your customers may forget about you and move on to something else.

    A powerful tool for mobile marketing is SMS (Short Message Service Marketing) – you can send your users interesting offers preceded by a personal greeting. With the opportunity for these users to opt in to these offers, you can be sure that they are actually interested in what your business has to offer. Additionally, creating a community forum where these users can interact with you and each other builds even more opportunity for you to do business.

  4. Reward Your Regulars!
    When you’ve established an interactive community of customers, you can reward their engagement by providing special offers from time to time. Examples of this include offers to customers who “like,” share, or tweet information about you on your various social media platforms. Not only does it make users feel special, but it keeps their eyes peeled for more offers in the future.

 

Get engaged with your mobile market today! For assistance in getting started or continuing mobile marketing efforts,
you can contact Laura today!

Hiring Out: When and Why to Delegate Your Marketing to an Independent Contractor

In this time of technology and online social chatter, it’s important to get your name out there. But more often than not we find ourselves so busy and wrapped up in our work for clients that we forget about our own marketing efforts. So what do you do if you don’t want your business lost in the endless sea of media clutter but don’t have the time or resources to do it in-house? In many cases, it’s better to hire a freelancer to assist you with your marketing needs…

No full time marketing staff person?

If you don’t have staff dedicated specifically to marketing, this is an instance to consider an independent contractor. Depending on the size of your business and your budget, an independent contractor can accomplish the work you need done without having a set number of hours that you’re obligated to pay them for. This can be easier on your budget when you’re not sure exactly what you want or need in terms of marketing. Marketing consultants are available to help you, and are flexible.

Don’t have time for marketing yourself?

When you simply don’t have the time or the energy to spend thinking about marketing strategies and projects, having a freelancer with marketing experience can relieve much of your business-related stress. A flexible marketing consultant can be a lot of help to growing your business, freeing up your time to focus on what you do best.

Why should you hire out?

Great candidates for independent contract hires are experienced contractors. Those with many years of experience understand multiple industries and can quickly apply their knowledge to your specific business needs. Seasoned marketers have the know-how to accomplish what you need to grow, with efficiency and gusto!

So when hiring a freelance marketing consultant, you will want to start with two or three marketing initiatives to make their work realistic and achievable. If you’re struggling to come up with a couple initiatives for your freelancer, you can always consult them for ideas. Remember that these are generally creative people who want to help you grow your business!

CommCore Marketing is here to help with your marketing needs – from brand management to online and offline campaigns to graphic design and much more. Contact CommCore Marketing today to get your business noticed and growing!

Do You Have a Value Statement?

What is a value statement? A value statement is a declaration of a business’s top priorities and beliefs. These are used not only to remind employees of what a business’s goals are, but to connect with targeted consumers.

 

Your value statement, like your brand, will set you apart from other businesses. When it comes down to it, what do you really want to accomplish with your business? What do you really want to engage in your potential customers to make them identify with you? Remember, your business isn’t just about what you want, it’s also about what your customers want.

 

With so much media clutter out there, it’s important to be unique. If you look and sound like everyone else, then you are just going to blend into the clutter — and that’s not what great brands do. How can you set yourself apart? Think about it from a consumer’s point of view. If you were a consumer looking for the services your kind of business offers, what would you want that business to look and feel like in order for you to trust it? What kind of priorities would you want that business to have to earn your business?

 

Answering these questions will not only help you determine what your values are, but they will help you determine your target market as well. People don’t want just a service or product — a service or product is the bare minimum. People want a service or product that they can relate to and makes them feel something. A value statement brings in those feelings that help people connect a service or product to their business needs. So decide what it is you value, and what you think it is that your customers value, and create a statement that cultivates those feelings.

On Budget? Here’s Three Ways to Spend Those Marketing Dollars

When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach.

  1. Outsource if you don’t have the time:
    It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have someone else do our own marketing work? Hiring in someone to do those odd jobs that we don’t quite have the time to do is a great way to get things done. College students and recent graduates are great candidates for this type of work because they are eager to gain experience and eager to make money. Basic marketing does not require a lot of experience therefore you don’t need to hire someone who will cost you an arm and a leg. And, younger people are already adept at using technology and social media.
  2. Focus on Social Media:
    In this day and age, it is absolutely imperative to have a web presence. Nearly everything is done online now, so if you can’t be found on the web, it’s as if you don’t exist. Three of the most important social media outlets to be on are Facebook, Twitter, and LinkedIn.

    1. Facebook is such a multi-faceted network that allows people, businesses, organizations, events, news, and campaigns to be followed and interacted with. You want to be not only on Facebook but active. Even the smallest interactions on Facebook remind people that you are there, and that has far more impact than not being online at all.
    2. Twitter is as close to live-action social media as we can get right now. In 140 characters, we deliver a message to the world. It’s short, sweet, and constantly flowing. It allows businesses to interact directly with people in its market and vice versa. Your presence on Twitter means that you really exist in this moment and you’re ready to do business.
    3. LinkedIn is less common-people oriented, and more professional-oriented. This is the kind of social networking you want to do in order to maintain business relationships and find new business connections. People don’t necessarily always remember your business, but they will remember you.
  3. Create a professional quality brand identity:
    It is important to always be checking up on how your brand is being perceived. Is it being perceived positively? Is it being perceived the way you want it to be perceived? Is it even on anyone’s radar? To get your brand bumping around people’s heads, you need a logo. A visual to represent your business is important because it’s an immediate and easy association to your business. Ask yourself what you want people to remember about your business and how you can represent that in a logo. Another classic way to get your brand out there is by printing business cards. You will want a design that’s easy to read and includes your logo, name, business, phone number(s), website address, email address, and physical address (if applicable). Don’t leave off your email! The less information you provide, the harder it will be to contact you and the less people will be motivated to use your business.

Marketing is all about building a presence, relationships, and drumming up business. The only way your business will grow is if you make an effort to reach out!

The Importance of Networking

When we’re busy running our businesses, we hardly think we have the time to build relationships with other businesspeople. But the truth is that your success really is dependent not only who you know but who knows you. The connections we build with others are ultimately what drives our ever-changing realm of opportunity.

 

Networking is about making connections that lead to enduring and mutually beneficial relationships. There are many networking groups and resources out there established for the sole purpose of cultivating these connections. Whether it be your local chamber chapter, a prestigious international networking group such as BNI, or just a virtual network like LinkedIn, there are many chances to begin reaching out to other businesspeople.

 

When we build these relationships with other businesspeople, we’re giving these other people a unique position in their minds. We become more than just “that guy who runs the carpeting and floors business”; we become “Brian, that guy who runs the carpeting and floor business with the wife and three kids and heck of a golf record.” When you’re associated with more than just a business in someone’s mind, when more of your personality is remembered by others, then your business begins to stand out. We rise and remain at the top of mind.

 

Networking also makes doing business much more friendly. When you know and like the person you’re doing business with, you’re much more happy to do it. People do business with those they like and trust. The more people who know not just your business, but you, the more your referrals you will get. You want to be on people’s minds — that’s where REAL advertising takes place.

 

So make sure you get out there and communicate with businesspeople in your communities. And if you personally don’t have the time to get out there and network, send someone to do it for you. Get someone out there who will be a good face for your business. The more relationships you build, the more opportunities for success you will have.

Brand Consistency: Why You Need It

Building a brand is tricky. You want people to think of your business uniquely. Ideally, you want to create a “vibe” that not only connects you with your market but associates a specific meaning within the mind of the consumer. In order to establish such a position, this requires a synchronicity between your brand strategy, brand message, and brand appearance. In other words, you need consistency.

 

Once you have established an idea for your brand, you begin to actualize this by putting out a message. Who are you? What do you offer? How are you different from the competition? These are the questions your message will answer. And once you have your message — stick with it. The longer you continue to put out your unique message, the more familiar it will become to people. And the more familiar it becomes, the more you build credibility. When it comes down to it, the consumer will seek out people and services that they recognize. So it’s important to be persistent with the same message — branding doesn’t happen overnight!

 

Your brand appearance should be consistent with the brand message. Think about it this way — the brand message is the meaning that you desire people to associate with your brand, whereas the brand appearance is how your message is actually perceived. You want to always be working toward closing the gap between your desired perception of your brand and the consumer’s perception of your brand.

 

Be aware that even the subtleties of your brand have an effect on the perception of your brand! If you’re a spa business and you want to brand your business with the colors black and red, your message may not be consistent with your appearance. Black is a very mysterious color often associated with fear and insecurity and red is often associated with high energy and sometimes aggression or anger. The associations that people have with black and red are not ones that would communicate a sense of relaxation and rejuvenation — the feelings you seek from a spa. So this would be an example of a lack of consistency between brand message and brand appearance.

 

Matching your brand message to your brand appearance is achieved through a brand strategy. Not all methods work the same for every message. If you are going to claim to be a “local” expert, then you need to do something truly local with your look and feel. If you’re a St. Louis local for example, one strategy to accomplish this might be to associate yourself with St. Louis sports teams like the Cardinals, the Blues, or the Rams. But this particular strategy may not work if you’re claiming local expertise as a bar owner, because most bars in St. Louis already associate themselves with the St. Louis teams. So another strategy to establish your brand message of “local expertise” may be in order.

 

When building a brand, cohesion is also key. However it should be noted that cohesion and consistency are not the same thing. By definition, consistency is doing the same thing predictably, whereas cohesion is doing things in a way that create unity. You can be successful in positioning your brand, having cohesion between your message and your appearance, but if you aren’t consistent your brand won’t last. Cohesion establishes your brand, but consistency builds it up. If you keep changing your message, people won’t be able to keep up with who you are and they will lose interest or forget about you.

 

Therefore it is important to find a look and feel and stick with it. Because the more you repeat a message, the more space it takes up in a person’s mind. Consistency is key!