Hiring Out: When and Why to Delegate Your Marketing to an Independent Contractor

In this time of technology and online social chatter, it’s important to get your name out there. But more often than not we find ourselves so busy and wrapped up in our work for clients that we forget about our own marketing efforts. So what do you do if you don’t want your business lost in the endless sea of media clutter but don’t have the time or resources to do it in-house? In many cases, it’s better to hire a freelancer to assist you with your marketing needs…

No full time marketing staff person?

If you don’t have staff dedicated specifically to marketing, this is an instance to consider an independent contractor. Depending on the size of your business and your budget, an independent contractor can accomplish the work you need done without having a set number of hours that you’re obligated to pay them for. This can be easier on your budget when you’re not sure exactly what you want or need in terms of marketing. Marketing consultants are available to help you, and are flexible.

Don’t have time for marketing yourself?

When you simply don’t have the time or the energy to spend thinking about marketing strategies and projects, having a freelancer with marketing experience can relieve much of your business-related stress. A flexible marketing consultant can be a lot of help to growing your business, freeing up your time to focus on what you do best.

Why should you hire out?

Great candidates for independent contract hires are experienced contractors. Those with many years of experience understand multiple industries and can quickly apply their knowledge to your specific business needs. Seasoned marketers have the know-how to accomplish what you need to grow, with efficiency and gusto!

So when hiring a freelance marketing consultant, you will want to start with two or three marketing initiatives to make their work realistic and achievable. If you’re struggling to come up with a couple initiatives for your freelancer, you can always consult them for ideas. Remember that these are generally creative people who want to help you grow your business!

CommCore Marketing is here to help with your marketing needs – from brand management to online and offline campaigns to graphic design and much more. Contact CommCore Marketing today to get your business noticed and growing!

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