by Laura DeVries | May 19, 2021 | Event Marketing
We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the...
by Laura DeVries | Oct 5, 2019 | Blogging, Social Media
The answer to this question is not an easy one. Unfortunately, there is just no cookie-cutter strategy for how frequently you should blog. However, there are several points to keep in mind when seeking success with your blog… You Have to Build a Reader Base As a...
by Laura DeVries | May 13, 2019 | Marketing
Back when ranking on search engines was the main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact, almost 50% of internet users look for videos related to a product or service before visiting a store....
by Laura DeVries | Jan 7, 2019 | Content Management
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action...
by Laura DeVries | Feb 12, 2016 | Content Management, Marketing
We all struggle from time to time with keeping an audience engaged, particularly when it comes to the Internet. There is such a vast amount of content on the Internet that you really have to produce something uniquely enticing in order to cut through the clutter. This...
