by Laura DeVries | Jun 17, 2019 | Uncategorized
If you’re asking this question, chances are you might think social media is just a passing trend or a buzzword used to please young people. You might think the benefits of social media are debatable and not worth your time or resources. Allow us to explain why social...
by Laura DeVries | May 13, 2019 | Marketing
Back when ranking on search engines was the main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact, almost 50% of internet users look for videos related to a product or service before visiting a store....
by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Mar 11, 2019 | Social Media
There is plenty to get confused about when it comes to navigating social media marketing. Afterall, social media is still fairly new in the world of marketing. But there are some basic, yet important, things you will want to avoid when it comes to social media...
by Laura DeVries | Feb 15, 2019 | ROI
ROI is Return on Investment. This is actually not a new term, as entrepreneurs and the like have been using it for decades to describe the measurable success of marketing and advertising. Before there were established metrics for digital marketing, anyone could claim...
