by Laura DeVries | Nov 17, 2023 | Strategy
For one-third of all small American businesses, the fourth quarter is the most profitable for their company. Is your business gearing up to end the year on a high note? The fourth quarter is crucial to any business, making it an ideal time to employ some business...
by Laura DeVries | Oct 26, 2023 | Self Care
Half of all households are now headed by women. The number of households with women at the top increased by 17% since 1990. More women are in leadership positions in the workplace as well. Female representation in U.S. government positions and the number of women in...
by Laura DeVries | Jul 13, 2023 | Integrated Marketing, Marketing
In 2020, over half of all small business owners expressed concern that social distancing measures would hurt their businesses’ chances of survival. By 2023, business owners have learned that networking, the opposite of keeping your distance, is one part of...
by Laura DeVries | Jun 22, 2023 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | May 23, 2023 | Healthy Habits, Networking
When we’re busy running our businesses, we hardly think we have the time to build relationships with other businesspeople. But the truth is that your success really is dependent not only who you know but who knows you. The connections we build with others are...