by Laura DeVries | Mar 12, 2023 | Bilingual Marketing, Translation Services
Hispanics make up the largest minority group in the U.S., making Spanish the most common non-English language spoken in American homes. It is the third most commonly spoken language in the world. To grow your business, it’s wise to keep up with the ever-growing and...
by Laura DeVries | Feb 10, 2023 | brand, Brand Management, Communications, Company Branding, Goal Setting, Marketing, ROI, Vision
One in five successful entrepreneurs uses a vision board when goal planning according to a recent study backed by neuroscience. Did you ever make a picture collage in elementary or high school? Your teacher may have asked you to find pictures representing your...
by Laura DeVries | Dec 22, 2022 | Budget
As the year comes to a close, it’s time to finalize your marketing plans for 2023. According to the World Federation of Advertisers (WFA), 30% of major advertisers are cutting their ad budgets for next year. The same percentage, however, said they will increase...
by Laura DeVries | Oct 11, 2022 | brand, Event Marketing, Holiday Season Marketing, Marketing, Website
Are you making business plans for the upcoming holiday season? With more than half of U.S. consumers planning to buy fewer gifts this year than in 2021, it’s more important than ever to do some early planning in an effort to boost profits as we reach year-end....
by Laura DeVries | Jul 8, 2022 | brand, Brand Management, Marketing
What is brand management? And how do you know when it’s time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product line. The goal is to build brand awareness, gain loyal customers, and increase your...
