The Importance of Having Marketing Materials in Spanish – And Translation Service Benefits

Laura DeVries

Laura DeVries

Hispanics make up the largest minority group in the U.S., making Spanish the most common non-English language spoken in American homes. It is the third most commonly spoken language in the world.

To grow your business, it’s wise to keep up with the ever-growing and ever-changing landscape of consumers.

So, whether you are trying to expand your business to foreign territories or market to the Hispanic population in the U.S., adding Spanish translation services to your marketing budget is a smart plan.

More and more people in the United States are Spanish speakers, so bilingual marketing is a must.

Keep reading to learn more about the importance and benefits of having Spanish translations in your marketing materials.

The Number of People Learning Spanish is Growing

Kids begin learning Spanish in elementary schools all across the country and around the world, increasing the need for Spanish translation in businesses.

Spanish is the most studied language in the country so getting the translation correct is very important.


When you target bilingual and Spanish-speaking consumers through Facebook and other mediums, it can be more cost-effective than targeting English speakers especially if you’re ahead of your competition in this area.

Increase Sales and Brand Awareness

When your marketing materials are well-executed and translated into Spanish properly, you’ll reach your target customers, increasing your sales and brand awareness.

Your Spanish customers will remember your products or services and refer your business to others. Word-of-mouth advertising is a great way to increase your return on investment.

App Localization

If you are using an app for your business, be sure to localize it for Spanish-speaking regions. App users are more likely to download it when it is in their own language.

What is Transcreation and Why Is It Important?

A lot of times translating marketing campaigns includes the translation of slang, idioms, figures of speech, and other references. It can be challenging to get the language just right so that it is effective.

Transcreation involves adapting a message so that the style, context, tone, and intent get conveyed accurately to your target audience.

Transcreation helps to keep your marketing message from getting distorted or from sounding confusing.

Bilingual Marketing

Now that you know the benefits of translation services and bilingual marketing, it’s time to level up your marketing strategy and get on board.

Choosing a translator who is a marketing specialist, knows Spanish culture, and can give good marketing advice will help guide your company toward marketing tactics to which Hispanic consumers in various regions will respond.

Do you know who can help you translate all your marketing campaigns and websites into Spanish to increase your sales?

We at CommCore Marketing are here to assist you with your marketing campaign. We handle things like project ad brand management, online and social media marketing, offline marketing, graphic design, and site maintenance. Contact us today.


Laura DeVries

Laura DeVries