As the year comes to a close, it's time to finalize your marketing plans for 2023. According to the World Federation of Advertisers (WFA), 30% of major advertisers are cutting...
How to Plan Your 2023 Marketing Budget
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5 Tips for Preparing Your Business for the Holiday Season
Are you making business plans for the upcoming holiday season? With more than half of U.S. consumers planning to buy fewer gifts this year than in 2021, it's more important than...
Brand Management: 3 Signs It’s Time To Rebrand Your Company
What is brand management? And how do you know when it's time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product...
Don’t Give Up: Keep Marketing in a Down Economy
Are you like many Americans pondering the question, "Are we going into a recession?" The answer you'll receive depends on who you ask...some economists say it's pretty...
Is It Worth It to Start a Podcast for Your Business?
You can find one or two news articles every day talking about the latest podcasts making their debut. There seems to be no shortage of podcasts these days but with good reason....
Marketing Mission: How to Grow Your Focus on Meaning and Purpose
Finding meaning and purpose in life is something that most Americans think about on a regular basis. Imagine if we all had time to use the power of focus to find...
Small Business Lead Generation: How to Ask for Referrals Without Making it Weird
What is lead generation? Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to...
The Biggest Marketing Trends in 2022 to Implement (And What To Stay Away From)
Marketing tactics have had to chase whatever new medium attracts an audience. When one day magazines were the way to advertise, blogs are now 63% more likely to...
Is Artificial Intelligence (AI) Important for Marketing?
The worldwide AI (Artificial Intelligence) market saw a 54% growth in 2020. It’s no longer just the stuff of Hollywood movies. You may have seen that growth in the success of...
How to Plan the Perfect Elevator Pitch Well in Advance
One of the most common interview questions is "Tell me about yourself." As a professional, are you always on your toes with the best elevator pitch to answer this? If not and you...
How Do Cookies Benefit Your Business? 5 Key Facts
Just like fortune cookies, internet cookies carry a message inside a small data file. If you use the internet, you've seen the pop-up asking you to "allow cookies." This is not a...
Which Is More Effective For Marketing, Email or Direct Mail?
Depending on how long you've been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your...