For one-third of all small American businesses, the fourth quarter is the most profitable for their company. Is your business gearing up to end the year on a high note? The...
Do We As Women Have It Backwards?
Half of all households are now headed by women. The number of households with women at the top increased by 17% since 1990. More women are in leadership positions in the...
What Is Integrated Marketing Communications?
In 2020, over half of all small business owners expressed concern that social distancing measures would hurt their businesses' chances of survival. By 2023, business owners have...
Is Your Content Good Enough to Cut Through the Noise?
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it...
The Importance of Networking
When we’re busy running our businesses, we hardly think we have the time to build relationships with other businesspeople. But the truth is that your success really is dependent...
Why Hiring a Business or Personal Coach Is Worth the Investment!
Are you personally in need of some rebranding? Sometimes people get to a point in life where they need some direction or would benefit from being a protégé. If that's you, you...
The Importance of Having Marketing Materials in Spanish – And Translation Service Benefits
Hispanics make up the largest minority group in the U.S., making Spanish the most common non-English language spoken in American homes. It is the third most commonly spoken...
Have You Heard About a Vision board?
One in five successful entrepreneurs uses a vision board when goal planning according to a recent study backed by neuroscience. Did you ever make a picture collage in elementary...
How to Plan Your 2023 Marketing Budget
As the year comes to a close, it's time to finalize your marketing plans for 2023. According to the World Federation of Advertisers (WFA), 30% of major advertisers are cutting...
5 Tips for Preparing Your Business for the Holiday Season
Are you making business plans for the upcoming holiday season? With more than half of U.S. consumers planning to buy fewer gifts this year than in 2021, it's more important than...
Brand Management: 3 Signs It’s Time To Rebrand Your Company
What is brand management? And how do you know when it's time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product...
Don’t Give Up: Keep Marketing in a Down Economy
Are you like many Americans pondering the question, "Are we going into a recession?" The answer you'll receive depends on who you ask...some economists say it's pretty...
