5 Tips for Preparing Your Business for the Holiday Season

Are you making business plans for the upcoming holiday season?

With more than half of U.S. consumers planning to buy fewer gifts this year than in 2021, it’s more important than ever to do some early planning in an effort to boost profits as we reach year-end. 

It’s never too soon to start outlining your holiday strategy. Look at what worked last year and what didn’t. Did things pop up for which you were unprepared? Did you experience any shipping issues? Would you benefit from revamping your hours of operation?

As you start thinking about how to increase sales over the holiday season, look at ways to help your business succeed. Keep reading to learn five practical tips for preparing your business for the holiday season.

1. Prep Your Website 

If your website needs some upgrades, now is the time to get that done. As more and more consumers shop online, it’s important that you give your customers a seamless buying experience. 

Your website should be able to handle your current customer load as well as new customers that might come to your site while doing their Christmas or Hanukah shopping. Work out the bugs so you don’t turn customers off, and consequently, away from your site.

2. Marketing and Holiday Promotions 

Use the data you have from last year to plan your marketing and promotions for this year.

What did customers respond well to last year? What kinds of things do your loyal customers like? What are the current trends? 

Use the marketing channels that give you the best return on your investment: Facebook ads, texting campaigns, direct mail postcards, and email campaigns.

3. Up Your Inventory 

Try to get extra inventory by placing orders early or manufacturing the extra inventory you’ll need for the season. Check your vendors ordering deadlines and mark them on your calendar.

4. Pre-Order Supplies 

Look at last year’s sales to determine the basic supplies you’ll need for shipping, packaging, and gift wrapping. You’ll also need to order holiday gift cards and things like paper towels and toilet paper for the added traffic in your store and restrooms.

5. Hire and Train Seasonal Workers 

If you need extra help around the holidays, it’s important to have enough time for proper training. You want your seasonal help to be well-trained so that your customer service is not compromised. 

Having well-trained additional help lessens your risk of accidents and theft. 

Is Your Business Ready for the Holiday Season? 

Now that you have some tips under your belt for preparing your business for the holiday season, you’ll be all set for the peak season. Remember to update your website with pertinent holiday information like holiday hours, return policy, shipping, and special holiday pricing. Most importantly, don’t let all of your business planning get in the way of your enjoyment of the season. 

If you’re looking for marketing ideas, check out CommCore Marketing. We offer business marketing services like drip campaigns, website management, blog writing, and much more. Contact us today by visiting our website.

 

Brand Management: 3 Signs It’s Time To Rebrand Your Company

What is brand management? And how do you know when it’s time for rebranding? 

Brand management is a marketing tool used to increase the perceived value of your brand or product line. The goal is to build brand awareness, gain loyal customers, and increase your bottom line. 

Because it takes five to seven impressions for people to remember your brand, your brand manager’s job is important. The brand manager’s job description sometimes includes reevaluating the effectiveness of your brand. 

Has the idea to rebrand your company been rolling around in your head? Keep reading as we teach you how to determine whether or not now is the time to rebrand your business.

1. Current Brand Isn’t Cutting It 

Is your current brand outdated? Is it poorly designed? If so, it will give the impression that your company is outdated as well. It may even give the vibe that your company is of poor quality. 

If you’re trying to introduce new products, merge with a new company, or partner with new designers, rebranding is probably a good idea. It’s a big financial commitment, so be sure to think it through and have a plan for success. 

Target was able to rebrand its store from a low-brow discount retailer by partnering with designers and offering lower-rung versions of their products for lower prices. This helped them stand out from competitors like Walmart.

In recent years, they’ve offered Vineyard Vines and Stoney Clover high-quality products at more affordable prices.

2. Your Brand No Longer Represents Your Vision 

Has the focus of your business changed? Have you had some criticism causing you to realize you need to make changes?

Whether the criticism was justified or unjustified, sometimes a rebranding can help you shed the image or bad press your company has received. 

Transforming your image is possible when you reshape your brand. It helps to put you in control of how people view your company. 

Uber had to do this after a number of scandals. They developed a new logo and successfully transformed their image.

3. You’re Attracting The Wrong Audience 

It could be that your target market is as interested in your merchandise, services or products as you thought. Maybe your price point isn’t right for them. Maybe you need to narrow down your target market.

Whatever the reason, it’s time to rebrand and unify your brand identity. This will help you appeal to your original target or target a totally new market.

Brand Management 

If your brand is old and obsolete or needs a major overhaul, it’s time to review your brand management strategy. Sometimes it’s easy to neglect branding and brand reputation management until something negative happens. Keep it in mind, especially in the context of how it impacts a customer. Your branding is often their first exposure to your business. 

If you want to increase your visibility and grow your business, we can help. We at CommCore Marketing can assist you with marketing, including rebranding and logo development, so you can focus on your client’s needs. Contact us today to learn more about our services.