Marketing Mission: How to Grow Your Focus on Meaning and Purpose

Finding meaning and purpose in life is something that most Americans think about on a regular basis. 

Imagine if we all had time to use the power of focus to find meaning and purpose in our personal and professional lives. 

When working in the business world, much of marketing focuses on getting the next lead, establishing customer loyalty, and using the latest marketing trends to grow your business. 

When you use a positive mindset to define marketing objectives, your marketing mission will begin to focus on meaning and purpose. Keep reading to learn how to grow both and stand out from the competition.

Purposeful Marketing 

When your business has a purpose outside of making a profit, you’ll develop a rapport with your customers. You’ll build a customer base that feels a deep connection to your company based on shared values. 

Having a purpose and promoting it with a slogan must be followed by action to make an impact. You have to walk the walk, not just talk the talk.

Be consistent in carrying out your mission and track your successes and failures. Are you meeting the goals you set? Are you making a difference? 

You can’t just make claims, you need to put them into action. 

What Is Your Marketing Mission? 

Why do you do what you do? Figure that out and then focus your marketing communications on that core mission. 

Use your purpose and idealism to help shape your marketing campaigns. This will strengthen the perception of the brand. People will see your company as a change-maker. 

If people like what you’re doing to help the community, a cause, or the world, they’re more inclined to spend their money with you. They want to support companies that align with their views. 

Example to Emulate

Whole Foods Market is a multinational supermarket chain. Their purpose is sustainability and quality.

If you go into one of their stores, it’s obvious that they only sell quality products from sustainable sources.

When their customers shop, they can feel confident they’re getting food that nourishes the body and does it without putting a drain on the planet.

Customers don’t have to spend their time looking at ingredients in various products. Whole Foods is a brand you can trust. 

Whole Foods Market’s purpose is the soul of the company. It’s the reason the brand exists. It enables the company to connect with customers, better the community, and make an impact on the world. 

Are You Marketing With a Purpose? 

When your brand defines its marketing mission around meaning and purpose, you’ll discover new ways to connect with your customers and your community. A genuine and authentic company that focuses on people and exudes empathy has an impact on its audience. 

Do you know who can help you figure out what your marketing focus should be? We at CommCore Marketing can come up with purpose-driven marketing ideas and help you implement them. Contact us today

 

Small Business Lead Generation: How to Ask for Referrals Without Making it Weird

What is lead generation? 

Lead generation is the process of identifying potential customers.

When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline.

Your goal is to get them pre-qualified so that you can close deals swiftly. 

Are you wondering how to generate leads for small business? Things change rapidly in the business world and so should your lead generation strategies.

If asking for referrals is out of our comfort zone, keep reading to learn how to ask your network for referrals for lead generation without making it feel weird. 

Word of Mouth Marketing

A Nielsen study shows that 92% of consumers trust suggestions from family and friends more than any other advertising. Word-of-mouth referrals are very powerful.

When people get recommendations from people they know, they are more likely to purchase your products or services. Leverage this to your advantage by asking for positive reviews, encouraging user-generated content, creating sharing triggers, or starting a referral program. 

SEO

When potential customers search for your product or service, you want your website to show up on the first page of search engine results. In order to do this, you need to improve search engine optimization (SEO)

This will increase your inbound sales leads because SEO drives natural, organic traffic to your website.  

Live Chat

Did you know that on average, only 2% of visitors to a website become leads? The best way to increase that number is to have a live chat option on your site. 

When you engage potential customers in a conversation with a real person, you close more sales.

Networking Events

Attend in-person and online networking events to help find sales leads. It’s a great way to meet new people and build relationships with people that you see at multiple events. 

Approach these potential leads to learn more about their business and offer ideas of how you can help them be successful.

Current Customers

Don’t let your current customers get away. Reach out to them after a sale to offer support and customer service and use that opportunity to thank them for supporting your business. 

Follow up with a quick conversation to make sure they understand how much you appreciate their business. Ask if they can provide you with the names and contact information of other business contacts that might need your product or service. 

Ask them to give your company a positive review and recommend you to their contacts. Be sure to thank them for any referrals with a personal gift.  

Small Business Lead Generation 

Now that you have some new small business lead generation ideas, it’s time to put them into practice. Use the methods that are successful and use your success stories to help you gain trust and confidence. When potential customers see how many people trust you, it has a snowball effect. 

Do you need a marketing service that will help you establish a marketing plan that will get results? Contact us at CommCore Marketing. Your success is our success!

 

How to Plan the Perfect Elevator Pitch Well in Advance

One of the most common interview questions is “Tell me about yourself.” 

As a professional, are you always on your toes with the best elevator pitch to answer this? 

If not and you don’t want to be caught off guard, you might be interested in learning how to write an elevator pitch so you’re prepared any time you run into an opportunity to sell yourself. 

Even in a planned meeting, people want you to get to the point. 

An effective elevator pitch is a great tool to help you achieve your goals. It should give an overview of your skills and abilities in a speech that’s 60 seconds or less.

Keep reading to learn how to plan an elevator pitch with these tips on how to make an elevator pitch that sells. 

What is an Elevator Pitch?

An elevator pitch is a brief overview of what you do and why someone should want to know more about you. It needs to create interest and explain what makes you unique. It should be persuasive and memorable as well. It’s called an elevator pitch because it should last no longer than a quick elevator ride. 

Key Components of an Elevator Pitch

Coming up with the perfect elevator pitch takes some planning. It needs to sound natural in your conversation and be compelling. Let’s look at the steps to creating a value proposition. 

  1. What is Your Objective? 

Are you pushing a great new product? Are you selling yourself for a new job or promotion? Are you explaining what your company has to offer? 

Define the purpose of your elevator pitch to keep it focused. Put everything you want someone to know about you into a concise speech. 

  1. Explain Who You Are and What You Do

Be ready to explain these things to anyone who asks. Explain how you are uniquely qualified to solve a problem or fill a position. 

Be enthusiastic in your explanation and include a statement on how effective you are in solving problems. 

  1. Put It All Together and Practice 

Once you have defined your objective and what problem you can solve, put it all together. Practice by reading it aloud with a stopwatch to perfect your timing. 

If it’s too long, cut out unnecessary information. Remember to keep it short and to the point. 

Practice it until it becomes second nature. Be mindful of your inflection and body language. Though you’re rehearsing, it shouldn’t sound rehearsed. 

Increase Sales With Your Value Proposition 

When you write a sales pitch, it should explain why someone should purchase what you are selling even if it’s you. Your value proposition needs to clearly show what makes you different or unique and the best choice out there. 

Looking for ways to increase your sales with marketing strategies that work? CommCore Marketing is at your service. Contact us today by phone, email, or via our online form to see what we can do for you. 

How Do Cookies Benefit Your Business? 5 Key Facts

Just like fortune cookies, internet cookies carry a message inside a small data file. 

If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what cookies have to do with the internet. Is it a good thing for internet users? Or does it benefit your website business

Is your business reaping all of the benefits of internet cookies? If not, keep reading our guide that’ll show you key benefits that your e-commerce, retail business, or consulting business may be missing.

What are Cookies on a Website? 

Cookies have been around for about 20 years but are recently coming under attack as internet users reject the tracking that comes with this technology. Cookies on a website are considered the organizing technological tool of online advertising.

When someone visits a website, cookies are placed on their computer or mobile device as hidden files. These files record detailed information about the user’s online behavior…things like who they are, what products they like, and what they’ve looked at earlier. 

  1. Cookies Allow Certain Features

Shopping carts, login screens that remember your user ID, saving preferences, and the comment section are all possible because of cookies. 

  1. Gather Data for Analytics 

This information helps you see how visitors to your site found their way there and how many times they’ve been there. You can also find out which pages and how many a user browsed. 

  1. Automated Ad Targeting 

You can target ads towards your website visitors based on their activity on your site and others. Cookies gather this information to help you tailor the ads to each individual user. 

  1. Save the Contents of a Shopping Cart 

Many times when people are shopping online, they abandon their cart for various reasons whether they got sidetracked or decided they didn’t want to pay shipping. You can save the contents of the cart using cookies and remind a returning visitor what they chose in their last shopping session. 

  1. Social Media Plugins

Do you wish to connect your website to your social media pages? Cookies allow you to use social media “like” buttons or plugins. 

Internet Cookies Explained 

When you hear the word cookies, the internet is probably not the first thing that comes to mind. Now that you know how your business can benefit from cookies, using them properly and complying with privacy rules will allow you to provide a better website experience for your users. You’ll also gather valuable business intelligence.

Do you know who can help you with all of your marketing needs? We at CommCore Marketing can help you with website management from conception to completion to take your business to the next level. Need other marketing services? We handle everything from rebranding to drip campaigns to tradeshow management and MORE! Contact us today

 

Why You Should Continue Marketing Through These Tough Times

To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even online.

It may be your gut instinct to preserve your business by making cuts to your budget – particularly in marketing. However, studies of recent recessions have shown that businesses that refocus spending outperformed businesses that made sweeping cuts. Businesses that take a more progressive approach to spend during recessions have higher profitability and come out of recessions ahead of their competition.

That’s why it’s so critical to not direct funds away from marketing, but instead, reallocate funding into marketing. When we work together we can ensure that your sales and marketing efforts will not only continue but potentially thrive and lead to a greater chance of success when this time of crisis passes.

Here are some suggestions we have for continuing to reach your customers during the pandemic:

1. Be Easy to Find Online

There are currently more people online than there are people in their cars or walking around outside. Eyeballs are on screens. It’s never been more important to be searchable online.

Now is not the time to be hidden online. You should have:

2. Stay Active on Social Media

It’s not just to remind your customers that your business is still here and needs support, it’s an opportunity to show your audience real empathy. Never has been there a more ideal time to stand out in the marketplace by showing sensitivity and consideration toward people.

Show the people behind the business – staying at home, managing social isolation just like everyone else. Show how you care and how you’re helping – maybe by doing charitable acts or

fundraising. You can promote these good deeds on social media to build your brand. This will resonate with people and they will remember when this pandemic passes and money can flow more freely again.

3. Focus on SEO & Online Reviews

During the very few times many of us leave our homes, we want to stay close by to get food and supplies. Using SEO strategies to optimize your website can help put you closer to the top of the list of search results when people are making location-based searches.

Additionally, now is a great time to accumulate positive online reviews. If you can provide great service during a time of crisis, you can prove the best of your business’s reputation. Ask past customers and, especially, customers you serve during this time to leave you a review either on Google or Facebook.

4. Be Flexible & Connect in Uncertain Times

Nobody really knows what’s going to happen with how COVID-19 plays out and how much it will affect the economy so it’s imperative to remain flexible and fluid with your business during these times. Stay in touch with your customers – via email, social media, snail mail, website, or otherwise – and let them know how you’re adapting your business during these times. For example, if you’re a restaurant – delivery or curbside pick-up. Or if you’re a consultation-based buisness– online meetings only. Let your network know how you’re handling the changes as they come.

5. Use the Downtime to Finish To-Do Lists

Now that we’re restricted to working from home and have reclaimed some time from daily commutes back and forth to the office, it’s likely you have some extra time. Now is a great time to address those marketing to-do list items that have been sitting on the backburner.

Maybe your website needs a redesign and update, or you need some new blog content or social media content. Perhaps you want to start a new email campaign. Now is a great time to outsource that work and get it done. Here are some additional ways to spend marketing dollars on a budget.

Conclusion

We need to stay relevant and top of mind with our clients, especially when the dust settles from this coronavirus pandemic. This disruption will not last forever and we can still reach clients via email, social media, website, and snail-mail. Simply stated virtual is now our reality, but content is still king! As you know, the content that you present becomes your voice. Please reach out to CommCore Marketing if you need assistance with marketing during these uncertain times. Our thoughts go out to all of those affected by this crisis, please take good care of yourself and your family.