5 Tips for Preparing Your Business for the Holiday Season

Are you making business plans for the upcoming holiday season?

With more than half of U.S. consumers planning to buy fewer gifts this year than in 2021, it’s more important than ever to do some early planning in an effort to boost profits as we reach year-end. 

It’s never too soon to start outlining your holiday strategy. Look at what worked last year and what didn’t. Did things pop up for which you were unprepared? Did you experience any shipping issues? Would you benefit from revamping your hours of operation?

As you start thinking about how to increase sales over the holiday season, look at ways to help your business succeed. Keep reading to learn five practical tips for preparing your business for the holiday season.

1. Prep Your Website 

If your website needs some upgrades, now is the time to get that done. As more and more consumers shop online, it’s important that you give your customers a seamless buying experience. 

Your website should be able to handle your current customer load as well as new customers that might come to your site while doing their Christmas or Hanukah shopping. Work out the bugs so you don’t turn customers off, and consequently, away from your site.

2. Marketing and Holiday Promotions 

Use the data you have from last year to plan your marketing and promotions for this year.

What did customers respond well to last year? What kinds of things do your loyal customers like? What are the current trends? 

Use the marketing channels that give you the best return on your investment: Facebook ads, texting campaigns, direct mail postcards, and email campaigns.

3. Up Your Inventory 

Try to get extra inventory by placing orders early or manufacturing the extra inventory you’ll need for the season. Check your vendors ordering deadlines and mark them on your calendar.

4. Pre-Order Supplies 

Look at last year’s sales to determine the basic supplies you’ll need for shipping, packaging, and gift wrapping. You’ll also need to order holiday gift cards and things like paper towels and toilet paper for the added traffic in your store and restrooms.

5. Hire and Train Seasonal Workers 

If you need extra help around the holidays, it’s important to have enough time for proper training. You want your seasonal help to be well-trained so that your customer service is not compromised. 

Having well-trained additional help lessens your risk of accidents and theft. 

Is Your Business Ready for the Holiday Season? 

Now that you have some tips under your belt for preparing your business for the holiday season, you’ll be all set for the peak season. Remember to update your website with pertinent holiday information like holiday hours, return policy, shipping, and special holiday pricing. Most importantly, don’t let all of your business planning get in the way of your enjoyment of the season. 

If you’re looking for marketing ideas, check out CommCore Marketing. We offer business marketing services like drip campaigns, website management, blog writing, and much more. Contact us today by visiting our website.


What Does the Future Look Like for Event Marketing?

We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the COVID-19 pandemic

The events industry was hit harder than most. When there are no events, what do those whose job involves event promotion do? Most likely, to keep up with cancellations and changes to new ways of doing things, there is a mind shift that takes place. There are adjustments to how you approach planning and marketing an event.

Event marketing is always changing, but what can you expect in the future in the wake of the COVID-19 pandemic? Keep reading to learn what the future of event marketing may look like.

Virtual Events Going Forward 

In-person events will return but virtual events will be a big part of the events market in the future. Why not? We have the technology and companies have seen it work well for them out of necessity over the past 14 or so months. 

Webinars, live streams, virtual reality events, and webcasts make virtual attendance possible and have over the years. Now it’s more mainstream to do things that way. It saves money and travel time too. 

New Rules 

Venues may have drastically different rules regarding capacity. More space is needed to keep people separated so that will mean having fewer people attend events. 

The event planner will have to pay attention to regional regulations. Rules differ from state to state and country to country. Can you host indoor events? Is there only a certain number of people allowed? What are the space requirements? 

Insure Your Event 

Putting on an event is a huge investment. People are hesitant and moving cautiously about scheduling meetings and events. When at one time insurance protected you in the event of an earthquake, hurricane, flooding, or cancellation, now you have to worry about an unpredictable global pandemic. A discussion with the venue should take place before making any commitments. 

More for Your Money

In order to bounce back, venues must realize that following the lockdowns, businesses may not have the budgets they used to have to put on events. Tight budgets mean planning carefully and trying to get more for your money and not spending frivolously.

The Future of Event Marketing 

Now that you know what the future of event marketing may look like, what are your thoughts? Will things ever be the same or will virtual and digital events be the new norm? Let’s wait and see how new regulations will impact the industry.

Are you looking for marketing services that work and will take your business to the next level? We at CommCore Marketing are here for you. Whether you need assistance with project and brand management, online and social media marketing, offline marketing, graphic design, or website maintenance, the CommCore Marketing team is here to help! Contact us today