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Marketing Mission: How to Grow Your Focus on Meaning and Purpose

by Laura DeVries | Apr 14, 2022 | Communications, Marketing

Finding meaning and purpose in life is something that most Americans think about on a regular basis.  Imagine if we all had time to use the power of focus to find meaning and purpose in our personal and professional lives.  When working in the...

The Biggest Marketing Trends in 2022 to Implement (And What To Stay Away From)

by Laura DeVries | Dec 17, 2021 | Marketing

Marketing tactics have had to chase whatever new medium attracts an audience. When one day magazines were the way to advertise, blogs are now 63% more likely to influence buyers.  As the business trends of 2022 change, so will marketing strategies. We...

How Do Cookies Benefit Your Business? 5 Key Facts

by Laura DeVries | Jul 13, 2021 | Communications, Content Management, Cookies, Marketing

Just like fortune cookies, internet cookies carry a message inside a small data file. If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what...

Which Is More Effective For Marketing, Email or Direct Mail?

by Laura DeVries | Jun 14, 2021 | Marketing

Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business? Marketing is a science and involves scientific studies to determine the best...

The Challenges of Internal Communication and How to Improve it

by Laura DeVries | Feb 10, 2021 | Marketing

Since the pandemic hit in early 2020, around 42% of the American workforce now works from home (WFH). While some companies have moved to completely WFH, others have a mix of in-office and online workers.   Whichever one your business has switched to, you might...

Marketing Plan: Consider These Top Marketing Goals for 2021

by Laura DeVries | Nov 9, 2020 | Marketing

Did you know that 90% of consumers haven’t made their mind about a brand before they start searching? This means your online presence and how you market your business is key to your company’s success. But you can’t just go about marketing at a whim....
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