by Laura DeVries | May 13, 2019 | Marketing
Back when ranking on search engines was the main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact, almost 50% of internet users look for videos related to a product or service before visiting a store....
by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Oct 15, 2018 | Marketing
Search engines, like Google, use search algorithms to rank page results that come up when you put in a question or keyword. We try to optimize our content to appeal to or influence these algorithms with SEO techniques. SEO stands for Search Engine Optimization. SEO is...
by Laura DeVries | Aug 19, 2018 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | Jun 4, 2018 | Marketing, Social Media
Overwhelmed by social media? Struggling to keep up with an online presence? At times, we all struggle to keep up. It’s a time investment. That’s why it’s helpful to have tools that make the task of managing your social media a little easier. Here are five free tools...
by Laura DeVries | May 10, 2018 | Marketing
Local Women Owned Small Business Entrepreneur Graduates from VISION St. Charles Leadership Program Laura DeVries, founder and principal of CommCore Marketing, LLC and 2017 recipient of the Women’s Business Enterprise National Council’s Women Owned Small Business...