by Laura DeVries | Jun 16, 2020 | Marketing
When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach. Outsource if you don’t have the time: It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have...
by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | May 13, 2019 | Marketing
Back when ranking on search engines was the main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact, almost 50% of internet users look for videos related to a product or service before visiting a store....
by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Oct 15, 2018 | Marketing
Search engines, like Google, use search algorithms to rank page results that come up when you put in a question or keyword. We try to optimize our content to appeal to or influence these algorithms with SEO techniques. SEO stands for Search Engine Optimization. SEO is...
by Laura DeVries | Aug 19, 2018 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
