by Laura DeVries | Feb 16, 2022 | Communications, Networking, Sales
What is lead generation? Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline. Your goal...
by Laura DeVries | Sep 15, 2021 | Communications, Networking, Sales
One of the most common interview questions is “Tell me about yourself.” As a professional, are you always on your toes with the best elevator pitch to answer this? If not and you don’t want to be caught off guard, you might be interested in...
by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Sep 15, 2016 | Networking
It’s no secret nowadays that successful brands make the most of social media marketing– especially on Facebook. You see advertisements every time you log on, whether they be sponsored ads or ads that pop up on the sidebar. Facebook makes sure you see them...
by Laura DeVries | Jul 14, 2016 | Marketing, Networking
Surely by now, you’re familiar with the advertisements that pop up on your Facebook Newsfeed. They can appear on the right hand side or within the actual feed while you’re scrolling. Some of these ads can seem targeted specifically, sometimes too specifically, for...
