Since the novel coronavirus rocked the world in early 2020, it’s had a profound effect everywhere. And here in the US, we’re nowhere near quashing the virus, with over 387,000 new cases just in a span of 7 days from October 12th to the 19th. It’s clear that things won’t go back to normal for a very long time.
This pandemic has changed how we do everything, including networking. If you’re wondering how to network in a time of social distancing, then read on.
Do Video Conferencing
Of course, the number one thing everyone’s been doing to safely network nowadays is video conferencing. More specifically, everyone’s using Zoom; daily meeting counts shot up from just 10 million in December 2019 to 200 million in March 2020 and then 300 million in April.
Video conferencing allows you and everyone else involved to see and converse with one another without being in the same room. this is highly convenient, but as expected, people are starting to become bored of Zoom meetings. You probably are too.
Below are some other fun ways you can successfully network in these uncertain times.
Host a Virtual Event
If you’re a small business, you might struggle to get your products and services out to your desired audience, even before the pandemic hit. A great way to showcase what you have to offer and network at the same time is to host a virtual event.
For instance, if you sell wines, you can hold a virtual wine tasting event. Send interested participants some of your product (wine, in this case), and then have a casual livestream. Those who are interested in hearing more afterward (whether they’re distributors or clients) can then reach out.
Virtual events are a fantastic way of showing off what you have to offer, plus it’s interactive, which makes it much more interesting and fun.
You can also scale down virtual events and have one-on-ones, such as virtual coffee meetings. Make it as close to the real thing by actually making a cup of java before you sit down for your call.
Reach Out on Social Media
Social media is a huge thing for today’s society, and it’s not going anywhere, pandemic or not. Most are more casual platforms, so feel free to jump into conversations to present a more fun side of your brand.
Most allow you to attach media to your messages, so don’t be afraid to take things to another level with pictures and videos. This can help ensure that you make a lasting impression.
Network in Safe but Fun Ways During the Pandemic
After reading this article, you now have several ways to network in safe but fun ways during the pandemic. Whether it’s hosting a virtual event, having a virtual coffee meeting, or reaching out on social media, you’re sure to grow your network. Not only will you find more people to collaborate with, but your brand will also become better known!
The IMF’s World Economic Outlook report for April 2020 indicates we’re heading into an economic crisis like no other. These are uncertain times and any business that plans to survive will need to work hard, and smart, to differentiate themselves and get people to open their wallets.
News Fatigue and What That Means For You
News fatigue is a real phenomenon, and it’s something that affects almost everyone. Even if you’re a marketer in your day job, you still buy products, watch the news, and talk to people. Are you sick of hearing about certain world events? If so, your customers are too! Swiss communications company Mitto surveyed 7,000 consumers and found that 41% of them wanted brands to talk about something other than the coronavirus. Many consumers are watching less news and focusing more on upbeat entertainment. As a marketer, if you’ve traditionally followed the newsworthy topics of the day, it’s time to switch things up and be more upbeat.
Finding a New, Stronger Message
We’re entering a period of global economic uncertainty and that’s scary for brands and for their prospective customers too. Make your brand stand out by offering uplifting, inspirational and entertaining content.
This isn’t the first economic downturn we’ve suffered recently. Many people working in marketing today were around in the years surrounding the 2008 housing collapse. The lessons that marketers learned then were clear:
Traditional Marketing Segments Don’t Apply
Forget the customer types you learned about in marketing classes. In tough times customers fall into other categories – those who are feeling the recession (and can’t spend), those who are waiting it out (and can be persuaded to spend where necessary), and those who are well off, or are just living for today. Market to reality, not to some outdated profiles.
People Prioritize Expenses
When people’s wallets are under stress they prioritize expenses more carefully – there are essentials, justifiable treats, postponable luxuries, and expendables. If your product is in one of the “nice to have” categories, how can you move it into one of the first two?
It sounds great. Doesn’t it? You’re going to make a resolution to take your business or life to the next level and this is going to be the year you stick with it. You tell yourself over and over, “2020 will be the year I buckle down and make it happen.”
Believe it or not, this is a recipe for resolution disaster. If you make a resolution just because it’s tradition you’re setting yourself up for failure.
80% of New Year’s resolutions fail by February. Goals to make more money, lose weight, or double sales don’t fail because you have no willpower or you didn’t want it bad enough. They fail because randomly setting a goal and trying to force yourself to buckle down and do what you need to do is a terrible approach.
It takes an understanding of psychology and biology to give yourself the best chance of reaching a challenging goal.
The Right Way to Think about Willpower
Willpower is not about using the brute strength of your mind to turn into a robot focused only on accomplishing one thing.
Believe it or not, willpower works very much like a muscle. Before you take on a big goal, you need to strengthen your willpower muscle and give it the fuel it needs.
To whip your willpower into shape, you first need to find out just how strong your willpower muscle is.
When thinking about how strong your willpower is, be realistic. There are many studies out there showing that folks who think they have the strongest willpower are often the first to give in or fall short.
Let’s take a moment to make sure we’re all on the same page. Being realistic with your willpower does not mean you should beat yourself up by focusing on every time you came up short on a goal.
The trick is to be realistic but kind to yourself. What we say about ourselves shapes the way we think and the actions we take. If you continually tell yourself you are not good at something you will perform poorly.
Study after study shows what we say to ourselves has a direct impact on what happens in our life.
It’s best to be aware of your challenges, but still, speak to yourself in a kind and gentle manner.
If you’ve discovered your willpower muscle is a little out of shape, don’t give up. Willpower is controlled by the brain’s prefrontal cortex. Like any other muscle willpower can be built up with some simple exercises.
Boost Your Willpower by Putting it to Work
One of the best ways to build your willpower is by creating small, but routine habits.
A keystone habit is a habit that causes you to feel successful and that success flows over into other aspects of our life.
If you commit to the routine of going to the gym even once or twice a week, you may realize that it’s easier for you to stay organized or you no longer spend hours on YouTube procrastinating with cat videos.
Developing the routine of going to the gym is a keystone habit that will likely cause you to be more disciplined and focused in other areas of your life.
Prayer, Meditation, or Quiet Time
Setting aside five minutes every day to pray, meditate, or just reflect peacefully before you start your day or take on a new challenge can help you make your willpower muscle bigger and stronger.
Even if you just take a few minutes to reflect before a big meeting you should notice a difference in your focus and performance.
Knockout Your Biggest Willpower Challenges Early
Willpower aficionado, Roy Baumeister believes willpower is a limited resource, and for most people it is typically at its highest point early in the day.
As you go through your day, try to pay attention to when your energy and willpower are at their highest points. You may find certain times of the day work better for accomplishing certain tasks. Use this willpower cheat to tackle the toughest tasks on your to do list.
To-Do List Done Right
The to-do list is a simple and incredibly helpful tool. But, most people wind up shooting their productivity in the foot because they take a completely wrong approach when creating a to-do list.
There is a natural tendency to dump everything we feel like we need to get done onto a to-do list. Even though, it may make you feel better to write down everything you need to do this is actually the exact opposite of what you should be doing.
A to-do list done right involves asking yourself one question. “If I could only get one thing done today what should it be?” Add this item to your list. If you will realistically have enough time and energy when you’re done with this task ask yourself the question again.
Keep going until you have a realistic to-do list made up of the most important activities in your life.
Be honest with yourself. Be realistic about what you have the time and energy to accomplish. Otherwise, you’re just setting yourself up for failure.
Put a Time Limit on Tasks
If You’re Trying to Tackle a big Project that can’t be completed in one sitting break it down into manageable chunks or give yourself a time limit for each part of the project.
Let’s say, you’re trying to paint your house. There’s almost no way you can pick the whole house in one go-round. The best way to put a project this big on your to-do list is to tell yourself you are going to finish painting one room or you will paint for an hour.
Having a definite end to the items on your to-do list allows you the chance to finish your day successfully.
Proper Sleep and a Healthy Diet
The quality of our sleep and what we eat is literally what fuels our brain. You wouldn’t try to drive across the country in a worn-out car with an empty gas tank. You need to take the same approach when fueling up your brain and body to conquer the challenges of your day.
Check out this list of 10 everyday foods that will help you keep your willpower reserves on full.
We live in a busy world, and most of us seem to be getting busier by the day. As we try to cram more into each day, it can be tempting to skip out on sleeping. This would be a big willpower mistake. Study after study has shown that lack of sleep and low quality sleepwill crush your willpower and overall health.
In general, it’s a good idea to try and get between 7-9 hours of sleep each night. But, if you feel rundown or you find yourself wondering if you’re giving enough rest, here are some basic rules you might want to follow.
Have you had less than six hours of sleep in a 24 hour period?
Did you get less than 12 hours of sleep in the past 48 hours?
Have you been up for longer than you have slept in the past two days? (You’ve been up for 16 hours but you’ve only slept for 7 hours in the past two days)
These are just rules-of-thumb. But, these three can give you a quick idea of whether you’re getting enough of sleep or not.
There is no magic bullet to magically turn the life you have into the life you want. But there are small things we can get in the habit of doing to increase our willpower and help us build the life we deserve.
This month we are featuring a guest blogger! I met with a new friend, Tom Jenkins a few months ago and we started talking about the value and importance of having a positive mindset and outlook on life, this directly helps us overcome obstacles in our lives and is beneficial to us in the workforce if we simply have a good outlook on life and the day-to-day challenges that we face. I really like what he has to say and wanted to share it with you, too!
We’ve all heard the phrase million-dollar idea. Truth be told, most ideas are worth far less than a million dollars. In fact, most ideas are not worth very much at all. Ideas are great, but what separates the most successful business people or entrepreneurs from the rest of the pack is execution.
Jeff Bezos is the man behind Amazon. Amazon is crushing the retail world because they offer an extraordinarily wide variety of products, low prices, and fast shipping. Products people want, at low prices with quick shipping is not a novel idea. Almost anyone can tell you if you can launch a website that checks these three boxes you are going to be a big success.
Why Mindset Is so Important
Jeff Bezos built one of the most successful businesses of all time because he believed he had what it took to be successful. He knew if he chased his dream relentlessly he would be a success.
If this sounds like just another overly simplified success story, go to Relentless.com and see where that takes you.
Our mindset truly is our most important tool. This may sound like just another line from a self-help book out of the bargain bin at your local bookstore.
Changing your mindset doesn’t require changing your entire life. It’s a simple matter of consistently taking small steps to change your thought processes.
The concept of changing your behavior by changing your thoughts and feelings is a psychological principle known as cognitive behavioral therapy.
Cognitive behavioral therapy may seem like a complex psychological principle only used by practitioners with advanced degrees. However, cognitive behavioral therapy in its simplest form can be used by everyday folks to change their thoughts and actions.
The first step in the process is to identify your negative or harmful thoughts. Once you discover what thoughts are holding you back, you can begin to take simple steps to overcome or reverse those thought processes and move yourself to a more positive frame of mind.
Changing your mindset to do away with harmful thoughts does not necessarily require laying on a couch and sharing your deepest, darkest inner thoughts with a therapist. There are several simple exercises you can do on your own to develop positive ways of thinking and begin achieving more positive accomplishments every single day.
Three Ways to Improve Your Mindset in Five Minutes a Day
Setting aside five minutes a day every day for two weeks can put you on the path to developing a truly life-changing mindset. Can you spare five minutes a day for a more positive mindset?
Taking a few minutes every day to put the thoughts in your mind on paper may not seem like something that could ultimately change your life. But, journaling helps you to process your thoughts and emotions. It allows you to bring clarity to a cluttered mind.
Many of us may be inclined to think we have all the clarity we need or that our mind does not have clutter. As an entrepreneur or corporate athlete, you no doubt have a lot on your mind. Between work, personal goals, and family obligations our lives are much more complicated and demanding then we may first imagine.
If you think journaling isn’t for you, consider trying it for just a few minutes a day for two weeks. If journaling is not beneficial you have lost nothing but a few minutes of your week, and you will most likely learn at least one valuable thing about yourself.
An affirmation is anything we repeat to ourselves out loud, in our minds, or through the written word. It has been proven we become what we think about most of the time.
The Reticular Activating System takes things that we repeat to ourselves and makes them part of our identity. It does not matter if these statements are positive or negative.
if we continually tell ourselves we have what it takes to be a top performer in our company our brain will naturally build being a top performer into our subconscious identity. Our subconscious brain accounts for 90% of our total brain activity. This is why repeating affirmations until they become part of our subconscious is an incredibly effective tool for changing our mindset.
Meditation helps to change the neurological pathways in our brain that deal with anxiety. As a result, regular meditation helps to reduce our feelings of anxiety.
Studies have found those who meditate regularly can essentially rewire the brain to make them feel more focused, positive and content. Regularly meditating has also been shown to boost the immune system.
It doesn’t matter whether you’re climbing the corporate ladder or an entrepreneur. Regardless of what path you’re on, our careers seem to be more and more demanding. Increasing your ability to remain positive, stay focused, and be content could be an absolute game-changer when it comes to what you are able to accomplish at work.
Meditation doesn’t require a yoga studio or fancy equipment. You can develop an extraordinarily helpful meditation practice by simply trying out a few techniques in a quiet room. Here is a wonderful guide onfinding the right meditation technique.
[St. Louis, MO, August 15, 2019] CommCore Marketing, a certified Woman-Owned Business, announced its 5th anniversary as a marketing services business.
CommCore Marketing was founded by Laura DeVries in 2014 after spending 20 years in marketing for many businesses. Laura received her Bachelor of Arts degree from Webster University and her Master of Business Administration from Fontbonne University. She then moved onto working for several businesses in the area including a Fortune 500 company. After moving on to start her own marketing firm in 2014, Laura hired on three team members to expand her services to include project and brand management, online and social media marketing, content marketing, offline marketing, graphic design, and website maintenance.
Since founding CommCore Marketing, Laura and her team have assisted over 150 businesses in the greater St. Charles and St. Louis areas to improve their marketing, sales, and brand awareness. CommCore Marketing has also grown a strong reputation in the St. Charles community through Laura who is a 2018 Graduate of Vision St. Charles County Leadership, Board of Director for both the Cottleville/Weldon Springs Chamber of Commerce and Vision St. Charles, a member of the O’Fallon Chamber of Commerce, and a founding member of the Protégé mentorship program.
While Laura excels at increasing sales and brand awareness, and creating successful marketing campaigns and websites, her skilled all-women team enable CommCore Marketing to provide much more to their clients. Anya Overmann, a St. Louis native and freelance writer, is the Content and Social Media Manager. Madison Bowlds, who comes from Evansville, Indiana, is the Marketing Coordinator and provides help with ad campaigns and Krista Von Holten originally from Paola, Kansas serves as the Projects & Graphic Design Coordinator.
“Never in my wildest dreams did I ever think that a business idea that was considered twelve years before CommCore Marketing’s inception would grow to be what it is today. We have a great team in place that provides consistent, professional marketing support to a host of industries and clients. We are so thankful for the numerous referrals and support from our community, clients, and friends and for the advice over the past five years. We are looking forward to great things in the future and the next five years in business.”
A lot of B2B (Business-to-Business) businesses struggle with social media. And B2Bs have really been lagging behind B2Cs (Business-to-Consumer) when it comes to adopting social media for effective marketing use. But guess what B2Bs? You have consumers too!
If your B2B business hasn’t identified your consumers, and the people who make decisions to narrow your target, it’s time to kick it into gear. Once you’ve determined who you’re trying to reach, your social media strategy can be executed.
Let’s go through six tips for achieving social media success for your B2B business.
1. Create Content Worth Reading and Distribute it Wisely
First of all, any business– B2B or not –should be creating content to be relevant. It’s crucial to market your industry expertise and distinguish your brand’s value.
According to the 2016 Demand Gen Report, 96% of B2B buyers want content with more input from industry thought leaders. So if you’re not focusing on the creation of your content around thought leadership, you’re missing a massive hole that nearly every B2B buyer is asking you to fill.
If anything, you should be focusing your efforts on educating other businesses about why they need your product or service and how to use the product or service. Educating B2B buyers about problems they didn’t know they had can go a long way because these are problems, of course, that your product or service will fix.
Social media is a great way to get that content out there to other businesses. It’s important to note, though, that not all content is created equal, and you have to be careful about what content you decide to post where.
For example, some blog posts are better designed for the LinkedIn community, but rich media– meaning photos, videos, and other interactive media –are more fitting for Facebook or Instagram. Always keep in consideration that each social network has a different culture and preferred content formats, so posting the same content across platforms is not a good strategy.
Instead, adapt your messaging to align with the social channel in order to optimize engagement.
2. Build Your Brand Awareness by Being Where Businesses Connect
While you’re taking a moment to consider how to adapt your content for social, also consider who you’re adapting it for. Businesses began using social in the first place to build brand awareness, but optimal brand awareness comes from considering who you to know your business.
B2Bs have buyer persona and want to get qualified leads to conversions, like B2Cs. And just like B2Cs, B2Bs need to consider where their buyers like to spend time online.
LinkedIn is the best and most obvious solution for B2Bs looking to build awareness and promote content. It’s truly a professional’s social network. Sharing articles and commenting on one another’s work is a great way to start conversations with members of other companies and get them interested in your brand.
You might be thinking that LinkedIn is the only social platform that works for B2Bs, but it’s not true! It may be the best for lead generation, but if your buyers have presence on other networks, you will want to consider adding those to your social strategy.
Twitter, for example, is a good place to strike up conversation for lead generation. And given that a presence on Google+ can do wonders for your SEO, it’s great for any kind of content.
Salesforce also gets creative on Facebook, not focusing solely on selling their product but on making posts that their audience can relate to:
So while having a presence on LinkedIn is a necessity for B2Bs, also step out into the other networks where you have buyers and find ways to creatively connect with your audience.
3. Get Social and Build Relationships
Speaking of connecting with your audience, a major part of your social strategy should be being social. We’re all about content marketing here, but nothing can replace the relationships you build through social media.
According to HubSpot, 14% of all lead generation for B2Bs is driven by social media, and the numbers are probably higher for those who place a high focus on LinkedIn.
Social media has given B2Bs a glorious opportunity to build trust and grow relationships with potential buyers. Speaking with leads, answering their questions, and demonstrating real value will build real connections with people and companies that will transform acquisitions on social media into conversions.
It’s important to note that this relationship-building takes time and no amount of strategizing on social can push it forward any faster. You have to put the time and effort into actually be social on social media before you can reap the benefits of the business relationships you’ve built.
4. Advertise on Social Media
Social advertising provides an exceptional opportunity to stay in front of a qualified and relevant audience on their favorite networks.
According to a 2016 Regalix study, over two-thirds of B2B marketers worldwide devote dollars to social media advertising.
As a B2B, you definitely want to be getting your name out there via social ads. Even if you’re still skeptical of the ROI on social media for B2Bs, you’re losing traction that you don’t advertise on social while you’re competitors are getting the leg up.
5. Supplement your Social Following with a Healthy Dose of Email
As you build your following on social, it’s a good idea to support engagement and activity with some good ole’ fashioned email. Some marketers believe that email is dying out, but this isn’t so.
In actuality, 79% of B2B marketers credit email as the most effective distribution channel for demand lead generation efforts. (Content Marketing Institute, 2018).
So B2B marketers should really be supplementing their social strategy with email. This can be accomplished a few different ways:
Incentivizing your email recipients to join your social channels by offering promotions only available on social
Sending monthly newsletters of your best blog content
Directing them to your social channels by promoting contests or giveaways
Your email recipients need to know what’s in it for them for following you on social, so make sure you make that information clear in your email marketing.
6. Retarget on Social
Your followers may fit your buyer persona to a tee, but just may not be ready to buy yet. Retargeting your followers on social media can help convert them into paying customers— or at the very least get you at the top of mind.
By placing a retargeting code on your blog and landing pages directed from your social media, you can keep out in front of everyone who’s interested in your content.
It also can be helpful to retarget in the form of social ads. Maybe a potential buyer of yours got close to the sale but didn’t complete it. You can put specific ads out in front of this buyer to keep that purchase in his mind. Facebook is especially good at this.
Social media marketing is not just for B2Cs– it’s time to leave that mindset behind. Social can and does work for B2Bs if done correctly and creatively. Be sure to wisely choose the social networks you use (always prioritize LinkedIn), focus on building trust and relationships through engagement, and turn out worthwhile content. Social ads and retargeting efforts are always a good idea, and supplementing your social with email marketing is an assured way to grow your following.
If you’re asking this question, chances are you might think social media is just a passing trend or a buzzword used to please young people. You might think the benefits of social media are debatable and not worth your time or resources.
Allow us to explain why social media is really a must.
In 2018, a whopping 97% of marketers were participating in social media. (Lyfe Marketing, 2018). 3.2 billion people use social media worldwide (Awario, 2018) – that’s almost half of the world’s population!
This is without a doubt a significant statistic, and to dismiss it as a passing trend is far too hasty – and quite honestly foolish.
Here are several reasons why you should absolutely be involved in social media:
Social media is all about pull marketing. Pull marketing is designed to attract customers by offering relevant and valuable content to the target audience in optimal positioning.
This, as opposed to push marketing which pushes the marketing out in front of anyone, is a far more strategic, considerate, and meaningful way to market. In other words, pull marketing is more impactful because the customer finds and chooses you based on the value you provide.
Social media allows users to choose what they see. This offers a huge opportunity to marketers, and this is why it’s become so integral to business – with the right positioning your marketing efforts via social media will work wonders.
Search engines are the most iconic of pull marketing tools. Chances are you’re already aware that you want to have a good ranking on search engines in order to get more web traffic.
It’s also true that if you have more presence on social media, your search engine rankings will be improved. Google knows that strong brands use social media and will reflect this in its rankings. It validates your brand as legitimate and trustworthy.
If you’re putting effort into ranking well on search engines, it’s really hurting you if you don’t have an active presence on social media.
Increased Conversion Rates
Social media has proven to give business higher conversion rates. Businesses on social media are almost humanized because of the way they are able to interact with people. It’s truly a place
where brands can act like people and it feels more like person-to-person contact than person-to-business.
In fact, social media has a 100% higher lead-to-close rate than outbound marketing (HubSpot, 2017).
Having a higher number of social media followers tends to prove your social worth— people see your brand as more credible and trustworthy and therefore are more motivated to do business with you.
Social media marketing is far less expensive than any traditional marketing costs. Advertising on television, radio, or in print can cost a huge portion of your budget. But organic social media use is free.
84% of marketers found as little as six hours of effort per week was enough to generate increased traffic (HubSpot, 2014). That’s just a little over one hour per business day to start seeing increased results.
Paid promotion on social media is relatively inexpensive too, and easy to use.
Incredible Customer Service Tool
Because social media is all about connection, every interaction you have on social media is a chance to showcase your customer service publicly. It’s incredibly easy for people to offer you feedback, and each time you have the chance to respond is an opportunity to show you care about your customers.
Social media adds such a personal touch to a business that people actually enjoy interacting with businesses in this way.
Your Competition is on Social Media
With 97% of marketers on social media in 2018, if you aren’t on social media now, your competition definitely is. And you are seriously missing out. Your competitors will have a real leg up on you if you’re absent from social media. However, if they aren’t on social media, this is a huge opportunity for you to seize.
Don’t delay, get yourself on social media! The longer you wait, the more leads you will miss.
There’s no doubt the work landscape has changed with the rise of the internet. Unprecedented connectivity has allowed us to break free of the 9 to 5 work schedule and commuting to an office space. It has also yielded a growing workforce of “alternative workers.”
Alternative work is characterized as unsteady or temporary— such as work as an independent contractor or through a temporary help agency (Quartz, 2016). Businesses everywhere are hiring more freelancers as opposed to full-time workers. Why?
Saves You Money
When you’re only in need of help for specific projects, why hire somebody to work 8 hours a day, 5 days a week? A full-time employee with salary and benefits can be expensive. Whether a freelancer charges you by the hour or a flat monthly retainer fee, a freelancer is far less of a cost than a full-timer.
Freelancers don’t need to adhere to a 9 to 5 work schedule, so they have more flexible work hours. That means you have someone to take care of work beyond your business hours such as engaging on social media, responding to emails and messages, and making website changes and tweaks.
When you hire a freelancer, you’re hiring someone who specializes in a field or fields and has spent time honing their craft. You don’t need to invest your time and resources into training this worker like you would with a new full-time employee— or teaching yourself the skills you need to do it yourself.
Here are some great jobs to outsource to freelancers:
Sometimes it’s helpful to just get a pair of third-party expert eyes on your projects who are willing to bring their fresh perspective to the table. Freelancers who have been working independently for awhile tend to have a variety of experience and can therefore offer something unique to your business.
Plus, because freelancers make a living off of repeat work, you can be assured that a good freelancer will communicate well, have good customer service, and strive to give you their best work. Freelancers have to continuously prove their worth in order to maintain their job because they’re not permanently on your payroll. Don’t you want an employee that’s held more accountable to the quality of the work they promise to deliver?
Because freelancers are not technically employees, they don’t have the same rights and legal obligations that salaried employees do. If you find that a particular freelancer just isn’t a good fit, they are easy to replace. There are no shortage of freelancers out there and you can shop around to find one that you can form a strong working relationship with.
If you need some extra help with some projects in your business, you should strongly consider hiring a freelancer. It’s a low-risk, low-commitment option to get a job done by a specialist with experience.