What Does the Future Look Like for Event Marketing?
We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the COVID-19 pandemic.
The events industry was hit harder than most. When there are no events, what do those whose job involves event promotion do? Most likely, to keep up with cancellations and changes to new ways of doing things, there is a mind shift that takes place. There are adjustments to how you approach planning and marketing an event.
Event marketing is always changing, but what can you expect in the future in the wake of the COVID-19 pandemic? Keep reading to learn what the future of event marketing may look like.
Virtual Events Going Forward
In-person events will return but virtual events will be a big part of the events market in the future. Why not? We have the technology and companies have seen it work well for them out of necessity over the past 14 or so months.
Webinars, live streams, virtual reality events, and webcasts make virtual attendance possible and have over the years. Now it’s more mainstream to do things that way. It saves money and travel time too.
Venues may have drastically different rules regarding capacity. More space is needed to keep people separated so that will mean having fewer people attend events.
The event planner will have to pay attention to regional regulations. Rules differ from state to state and country to country. Can you host indoor events? Is there only a certain number of people allowed? What are the space requirements?
Insure Your Event
Putting on an event is a huge investment. People are hesitant and moving cautiously about scheduling meetings and events. When at one time insurance protected you in the event of an earthquake, hurricane, flooding, or cancellation, now you have to worry about an unpredictable global pandemic. A discussion with the venue should take place before making any commitments.
More for Your Money
In order to bounce back, venues must realize that following the lockdowns, businesses may not have the budgets they used to have to put on events. Tight budgets mean planning carefully and trying to get more for your money and not spending frivolously.
The Future of Event Marketing
Now that you know what the future of event marketing may look like, what are your thoughts? Will things ever be the same or will virtual and digital events be the new norm? Let’s wait and see how new regulations will impact the industry.
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