Did you know that 90% of consumers haven’t made their mind about a brand before they start searching? This means your online presence and how you market your business is key to your company’s success.
But you can’t just go about marketing at a whim. You need to have strategic planning to really see things pay off.
Need some help? Then here are some of the top marketing goals for 2021 to help your marketing plan along.
Create a Strategic Marketing Plan
This might sound obvious, but you need to create a strategic 2021 marketing plan that works for your organization. What works for the business next door won’t necessarily work for you, after all.
Take a step back and look at what you wish to achieve, how you want to go about it, and what your marketing budget is (more on this later). From there, you can
Have a Good Social Media Presence
Around 51% of the world’s population uses social media. If your brand doesn’t even have a single social media account, then it’s safe to say that you’re missing out on a ton of potential business.
But it’s simply not enough just to have social media accounts. Today’s consumer expects to interact with brands online whenever they need to.
So you need to make sure you’re there for consumers. Because of this, you might want to consider investing in a social media manager for your company. Not only can they maintain a good social media presence for you, but they’ll also help grow your reputation through various marketing strategies up their sleeves.
Upgrade Your Website If Needed
Graphic design is always changing. Not to mention, search engine optimization (SEO) is as well.
Has it been a while since you’ve even looked over your website? Then it might be time to either touch it up or do a complete overhaul.
It might be best to leave this in the hands of marketing specialists like CommCore Marketing. We can manage your website from conception to completion!
Evaluate Spend From Last Year
Marketing spend is always a tender subject. In most cases, marketing teams never have enough and have to do their best with what they have.
Sit down and take a look at where your marketing spend went last year. If needed you should reallocate them to other areas, especially if they’re lacking.
Otherwise, you can discuss with your team where they felt funding was lacking. Together, you can come up with a more cost-efficient marketing strategy for the upcoming year.
Use Our Tips for Your Marketing Plan
After reading this article, you now have a fantastic way to go about your marketing plan. With our tips, you’re sure to set your company up for success for not only 2021, but for many years to come as well!
Are you interested in further strategic planning for your business? Then get in touch with us now.