Marketing tactics have had to chase whatever new medium attracts an audience. When one day magazines were the way to advertise, blogs are now 63% more likely to influence buyers.
As the business trends of 2022 change, so will marketing strategies. We can be pretty sure that Artificial Intelligence is going to play a big part in a more digital environment, but what else can we expect to see?
Being prepared for change is important, but remember 2020 and be ready for the unexpected as well.
Some marketing trends come and go, but it’s important to try what works in the present. Stick around to learn which new trends you should implement in 2022.
Artificial Intelligence (AI)
Cookie tracking is not going to be an option in 2022. So how will you track and study your audience’s activities?
AI is your new friend when it comes to studying and predicting what the market will look like in the coming months and years. It will provide you with unlimited data and reports on keywords, traffic to your website, and it will automate your emails.
You can have the best advertising in the world, but if your customers don’t have a positive experience, it’s unlikely they’ll come back. Customers want fantastic customer experiences when spending their hard-earned money.
Do you provide great customer service? Is the culture surrounding your business positive and fun? Do you help your customers make their buying decisions?
All these things make for an amazing customer experience.
Visual Content is Key
Video appeals to most of every business’s audience making it the main form of media used in content marketing. According to research, people like to see content in visual form rather than plain text. It’s no wonder that image-focused platforms have seen such incredible growth.
Most people are visual learners and our brains process visuals faster. Many marketers plan to invest in short-form videos because 2021 saw a great ROI on this form of marketing.
Even though visual content is king, audio content is making a move. Companies that used some type of audio content or podcast found it to be very effective.
Podcasts are becoming more and more popular. You can reach a large audience of people who like to listen to something other than music while they exercise or take a road trip.
Marketing Trends for the New Year
If you haven’t started already, it’s time to plan your 2022 marketing strategy. No matter how the trends change, remember to stick to the basics of success.
Understand your audience’s needs and stay clear and consistent when communicating with them. Do not neglect SEO, but make your content for your human audience, not the algorithm. And, don’t overuse or underuse social media.
If you need assistance with your small business marketing or need a marketing strategy for your business, the CommCore Marketing team is here to help! Contact us today by phone, email, or via our online form. We look forward to working with you!