Feb 10, 2021 | Marketing

The Challenges of Internal Communication and How to Improve it

Laura DeVries

Laura DeVries

Since the pandemic hit in early 2020, around 42% of the American workforce now works from home (WFH). While some companies have moved to completely WFH, others have a mix of in-office and online workers.


Whichever one your business has switched to, you might be facing challenges with internal communication.

If this is the case, not to worry. In this article, we’ll show you how to improve it so you’ll encourage a healthy and positive “workplace.”

Avoid All Caps

Maybe there’s something you really want to emphasize to your company. You want to make sure they’ve definitely read it. So why not use all caps, as it’ll be eye-catching and very difficult to miss?

The thing is, all caps can be perceived as shouting. And we’re pretty sure that your employees don’t want to be shouted at!

Instead, you should utilize other formatting tools such as bold or italics to emphasize important phrases and/or sentences. This can be better for healthy internal communication.

Be Cognizant of How Your Emails Are Crafted

It’s easy to whip up internal emails from your perspective, and yours only. But to communicate effectively, you must put yourself in everyone’s shoes before hitting that “send” button. What you might read as innocuous in your point of view might be viewed completely differently by others.

For example, you might send out an email about how annoying it is to have screaming children in the back of Zoom meetings, so please keep kids out of the room when in a call.

But what you might not know is that 25% of children under 18 live with just one parent and no other adult. So these parents might be struggling to run a household singlehandedly while working remotely too. So that email can be disheartening for them.

Always take a step back to try and read email drafts from the perspective of every person in your company, even if it’s just a short one. You never know when something you’ve typed might come across in the wrong way.

You Don’t Always Have to Use Email

Just because email is more advanced technology than other methods of communication doesn’t necessarily mean you have to stick to just emails for internal communication. There are other ways to get in touch with employees and coworkers, after all.

If you need to talk about something quite serious, it might be worth picking up the phone instead of texting or emailing. It’s much more personal to speak face-to-face, but considering the tough times, phone calls can be an acceptable substitute.

Phone calls are also a great middle-ground between texting/emailing and video calls. This allows both of you a degree of privacy while still adding a personal touch.

Improve Internal Communication With Our Tips

For those who have always worried about how effective your internal communication is, we hope that this article will help you improve things. By brushing up on your communication skills, you’ll make the pandemic not as horrible to get through.

If your company would like assistance with marketing, then get in touch with us now. We’ll help your business take off successfully!

Laura DeVries

Laura DeVries