May 9, 2022 | Podcasts

Is It Worth It to Start a Podcast for Your Business?

Laura DeVries

Laura DeVries

You can find one or two news articles every day talking about the latest podcasts making their debut.

There seems to be no shortage of podcasts these days but with good reason. Within the next two years, the podcast listening audience is expected to reach around 164 million people. 

With the growing popularity, many companies are investing in this type of medium to promote their brand and gain name recognition.  

Even though podcasts are all the rage these days, does it make sense to start one for your business? Keep reading as we discuss the benefits of a business podcast and whether it’s a good move for your business. 

Pros and Cons of a Podcast

When done right, podcasting has some real benefits. Is there a downside? Let’s take a look. 

Ability to Monetize 

This is one of the biggest pros of podcasting. You can make money from sponsors and people who come on your show that are willing to pay for exposure. 

You can sell subscriptions to your podcast and offer merchandise. 

Increase in Website Traffic 

A business podcast is an extremely effective way to drive traffic to your website, gain exposure and increase sales all in one place. You can consistently plug and promote your product or service and remind your listeners to visit your website to find out more. 

Share Your Expertise and Become a Trusted Source in Your Industry

This marketing tool allows you to amplify your voice, share your expertise, offer insights, interview leaders in the industry, and demonstrate your authority within your field. 

What’s the Downside? 

It may take a while to build a following. You have to find a way to connect with your audience and build a relationship. Be consistent and share good content to keep them coming back. 

How to Start a Podcast 

If you think a podcast makes sense for your business, it’s fairly easy to get started. You need a basic podcasting setup which includes a microphone, headphones, and recording software. You’ll be producing professional and HD podcasts with very little upfront costs. 

Before investing in equipment, decide on your format. Will it be a one-person show, interview style, or a panel discussion, for example? How long will it be? How often will you put out an episode? 

Producing and editing are also a part of podcasting along with promoting the show and individual episodes. 

Thinking of Starting a Podcast? 

If you’re thinking of starting a podcast, use this information to decide if it’s worth it for your type of business. If you sell car parts, for example, people will be interested in a podcast pertaining to various topics associated with automobiles. If you sell abrasives, not so much. Ask yourself if you can offer something of value to listeners?

The purpose of a podcast is to increase your visibility within your target markets. We at CommCore Marketing are here to help you do just that while working to grow your business. We take care of your marketing and communication projects so you can focus on your clients. Contact us today to see how our fresh ideas can take your business to the next level. 

Laura DeVries

Laura DeVries