by Laura DeVries | Jan 12, 2021 | Company Branding
Building a brand is tricky. You want people to think of your business uniquely. Ideally, you want to create a “vibe” that not only connects you with your market but associates a specific meaning within the mind of the consumer. In order to establish such a position,...
by Laura DeVries | Jun 16, 2020 | Marketing
When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach. Outsource if you don’t have the time: It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have...
by Laura DeVries | Dec 12, 2019 | Website
The short answer to this question is: As often as it’s worth updating. Your next question is probably: what’s worth updating? When you run a business, there are always changes being made, whether it be new products or services, news about your company, new...
by Laura DeVries | Nov 21, 2019 | Company Branding, Social Media
We all know that Facebook is the king of social media. As of the end of 2016, Facebook had 2.41 billion monthly active users (Statista, 2019). That isn’t anything to scoff at. When you have a pool of over two-sevenths of the human population to reach out to at your...
by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
