How Do I Start a Facebook Page for my Business?

We all know that Facebook is the king of social media. As of the end of 2016, Facebook had 2.41 billion monthly active users (Statista, 2019). That isn’t anything to scoff at.

When you have a pool of over two-sevenths of the human population to reach out to at your fingertips, it’s really a no-brainer that you need to be showing up on Facebook.

Facebook is free, the advertising on this platform is cheap, and it’s easier to implement customized features on Facebook like running a small e-commerce shop or running contests than it is to implement on your website.

If your business doesn’t have a Facebook page, it’s time to get one set up. Here’s how to do it…

Creating a Facebook Page

Making a Facebook page requires you to have a personal Facebook profile. As the creator of that page, you can interact as the business— so no need to worry about your personal information mixing with the business page. They are two separate identities.

So the first step (once you have a personal Facebook profile) is to go to the Pages header on the left side navigation menu. Next, you will click Create a Page in the upper right-hand corner.

Facebook then gives you six categories to choose from to identify the type of page you are creating:

After you select one of these options, you’ll get a list of fields— category, business name, address, phone number. Fill in all these fields then click Get Started.

Facebook will then walk you through all the sections to complete for your business page. You are always able to skip a section and finish it later. But do make sure that you fill out the About Me section, a profile picture for your page, and your website just to start.

We would also recommend you add categories that relate to your business (in the 1. About section). Facebook has its own page ranking system and adding categories will help your page come up more in relevant Facebook searches.

With this in mind, it is also to your advantage to the 4. Preferred Page Audience section because this will further refine who your page will display in front of the most. You can select relevant locations, age, genders, interests, and languages as they relate to your business.

After completing these sections, unless you are running the page alone, you will want to select admins. You can select admins by going to Settings in the upper right-hand corner of the page then clicking Page Roles on the left-hand side menu.

Under the heading Assign a New Page Role, you will notice when clicking on the drop-down menu that there are more page roles than just admins.

You can select from six different page roles and there are descriptions under the entry field bar for each. Remember to add someone to the page with a role, they must either be your friend on Facebook or you must add them by email. Only add people you trust!

Once you have completed these steps, your business page will be ready to go.

To further manage your page, go to Settings (top right-hand corner) and then the Edit Page button (left-hand side menu). From there you can change the template of your Facebook page, adjust the settings of your page’s tabs, or add a tab.

There are plenty of ways to customize your page, just using Facebook’s settings. So be sure to go through and familiarize yourself with all the different settings.

For more information and guidance for setting up a Facebook page, visit here, or CommCore Marketing can help you get your Facebook Business Page up and running!

Contact us for help!

What Are Cookies and How Can they Help your Business?

Mmm, cookies. Delicious, right? But I’m not talking about the kind the Girl Scouts sell. I mean the Internet kind. But what are Internet cookies? We hear them referred to often, especially when browsing.

 

An internet cookie is actually just a tracking device that stores information. When you visit a website, a small text file with an unique ID tag is saved to your computer and the website saves its own copy. This file can store various information — like which pages you visited on a site or how long you spent on a certain page. When you revisit the site, it can recognize you by matching up your ID tag in the database.

 

As long as a computer user’s cookies are enabled (there’s an option to turn them off), and the computer user fills out a form when they visit your site, a cookie will be created. Cookies are only created when a visitor fills out a form on the site — not if they just visit the site. Many people opt to disable their cookies so that sites cannot track them.

 

Now that you know what a cookie is, you can begin to understand why they are an enormous asset to businesses. They are able to pull useful marketing data in an unprecedented fashion.

 

First of all, they can tell you how a visitor found you — a digital “How did you hear about us?” Survey that’s completely automatic. As any good marketer knows, lead tracking is imperative in effectively growing your business. So a cookie will tell you how a visitor arrived to your site — whether it was organic, a paid search, or a referral from another website. Once you know how your visitors find you, you can find more of them.

 

Cookies can also tell you how many pages, and what pages, a visitor has viewed. This is important because by observing visitor patterns, you can determine who’s a serious lead. The more pages a customer visits, the hotter of a lead they are. Even better if the customer visits the site numerous times, which a cookie can also track.

 

Perhaps one of the best uses of cookies is that they can notify you when a visitor is on your site. How cool is that? They can let you know a potential customer is thinking of you right then! You can use this information to reach out to the person, since your business is already on your mind in that very moment.

 

There are many analytic tools you can use to track cookies: Google Analytics, Hubspot, Facebook Insights, Twitalyzer, ClickTale, Compete. No matter the analytic tool you decide to use, you should definitely take advantage of what cookies have to offer! When used to their fullest extent, they can work wonders for your business on the web.