How Do I Start a Facebook Page for my Business?

We all know that Facebook is the king of social media. As of the end of 2016, Facebook had 2.41 billion monthly active users (Statista, 2019). That isn’t anything to scoff at.

When you have a pool of over two-sevenths of the human population to reach out to at your fingertips, it’s really a no-brainer that you need to be showing up on Facebook.

Facebook is free, the advertising on this platform is cheap, and it’s easier to implement customized features on Facebook like running a small e-commerce shop or running contests than it is to implement on your website.

If your business doesn’t have a Facebook page, it’s time to get one set up. Here’s how to do it…

Creating a Facebook Page

Making a Facebook page requires you to have a personal Facebook profile. As the creator of that page, you can interact as the business— so no need to worry about your personal information mixing with the business page. They are two separate identities.

So the first step (once you have a personal Facebook profile) is to go to the Pages header on the left side navigation menu. Next, you will click Create a Page in the upper right-hand corner.

Facebook then gives you six categories to choose from to identify the type of page you are creating:

After you select one of these options, you’ll get a list of fields— category, business name, address, phone number. Fill in all these fields then click Get Started.

Facebook will then walk you through all the sections to complete for your business page. You are always able to skip a section and finish it later. But do make sure that you fill out the About Me section, a profile picture for your page, and your website just to start.

We would also recommend you add categories that relate to your business (in the 1. About section). Facebook has its own page ranking system and adding categories will help your page come up more in relevant Facebook searches.

With this in mind, it is also to your advantage to the 4. Preferred Page Audience section because this will further refine who your page will display in front of the most. You can select relevant locations, age, genders, interests, and languages as they relate to your business.

After completing these sections, unless you are running the page alone, you will want to select admins. You can select admins by going to Settings in the upper right-hand corner of the page then clicking Page Roles on the left-hand side menu.

Under the heading Assign a New Page Role, you will notice when clicking on the drop-down menu that there are more page roles than just admins.

You can select from six different page roles and there are descriptions under the entry field bar for each. Remember to add someone to the page with a role, they must either be your friend on Facebook or you must add them by email. Only add people you trust!

Once you have completed these steps, your business page will be ready to go.

To further manage your page, go to Settings (top right-hand corner) and then the Edit Page button (left-hand side menu). From there you can change the template of your Facebook page, adjust the settings of your page’s tabs, or add a tab.

There are plenty of ways to customize your page, just using Facebook’s settings. So be sure to go through and familiarize yourself with all the different settings.

For more information and guidance for setting up a Facebook page, visit here, or CommCore Marketing can help you get your Facebook Business Page up and running!

Contact us for help!

What Are the Biggest Mistakes You Can Make on Social Media?

There is plenty to get confused about when it comes to navigating social media marketing. Afterall, social media is still fairly new in the world of marketing.

But there are some basic, yet important, things you will want to avoid when it comes to social media marketing— particularly if you want to make the most of your time, efforts, and money.

 

 

Here are several things to avoid and, more importantly, how to avoid them:

Not Knowing Your Target Audience

This is the biggest mistake when getting started on social media. It’s really the biggest mistake you could make when getting into marketing, period.

It is crucial to know who you are aiming to sell your products or services to, even if it’s a broad market.

Here are some questions to help you draw up a clear picture of your target audience:

  • How old is your ideal customer?
  • What gender?
  • Where do they live?
  • What do they do?
  • Are they part of a family?
  • What kind of income do they have?
  • What are their interests?

Be sure to do your research first!

Jumping In Without a Plan

This is a common mistake and is often due to the pressure for businesses to get on social media. The consequence is a seemingly purposeless profile, which will likely become a dud in mere weeks of its launch. While your business should have a presence on social media, you need to have goals, intent, and strategies in mind before you get started.

Make a plan. Keep in mind that social media is a time investment, and you will need either a team or a very dedicated and consistent person to manage interactions on any platforms on which you choose to operate.

Not Committing to Social Media Long Term

Many businesses are hyped up right after the launch of their new social media. But in a couple months, they either forget about posting or become discouraged with the lack of success from the page.

It’s easy to get discouraged with social media— it’s a time commitment after all, and success doesn’t just happen after day one.

Instead, you must invest in and dedicate energy to it. The results are slow at first but the longer you commit, the more results you will see. Take at least 10 to 20 minutes each day to manage your social media accounts– responding to messages and comments, engaging with other pages, and generally being present are all parts of this management.

Too Much Automation

Having a program do your social media posting for you seems ideal, right? Wrong.

Many businesses make the mistake of having every blog post automatically post to social media or having the same exact content post to more than one platform (like Facebook posting to Twitter, or Twitter to Facebook).

Each social media platform has its own language, format, and context. So posting the same exact thing to Facebook and Twitter is a waste. Users can almost immediately pick out an automated, thoughtless post as opposed to one that was posted with thoughtful intent.

Be careful with allowing apps to update your social media with blog posts. It can get spammy very quickly if you’re not careful. Know the difference between automation and scheduling.

No Lead Generation Strategy

Social media is great, but if you don’t have some sort of strategy in place that drives traffic to your website or blog, you’re really missing the point of social media marketing altogether.

You don’t want to waste time and energy building a following and not get any customers out of it.

Always provide a call to action!

Not Posting Enough

Going to a Facebook page and seeing that they haven’t posted in months is one of the most discouraging things to see as a user.

Maybe you’re busy and don’t have enough time to post on social media. But you need to be posting. Make time to sit down and schedule the posts ahead of time, or delegate this task to someone else.

There’s no definitive minimum for posting, but it’s a good goal to post at least a few times a week.

Posting Too Much

On the flip side, posting too much is also an incredibly off-putting behavior. Spamming your page with loads of posts is a great way to get your business page blocked or have your posts hidden.

Each platform is different in terms of what’s considered “too much” but you should definitely not exceed five posts per day on Facebook or 15 posts per day on Twitter.

Be sure to also spread out your posting. Do some research on social media insights to find the best times to post.

Overloading with Social Media

There are so many social media sites out there nowadays— Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, the list goes on and on.

The worst thing you can do is try to have a presence on all of them. You will spread yourself far too thin, and will totally overwhelm yourself.

Focus on one platform to master. Just one to start! Facebook is the most ideal in getting started in social media marketing.

Conclusion

Don’t get caught making any of these mistakes! Do your research, plan ahead, and stay focused.

Have questions about your social media marketing? Reach out to CommCore Marketing to talk about how to maximize your results on social media