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How to Take Your Q4 Marketing and Business Strategy to the Next Level

by Laura DeVries | Nov 17, 2023 | Strategy

For one-third of all small American businesses, the fourth quarter is the most profitable for their company. Is your business gearing up to end the year on a high note? The fourth quarter is crucial to any business, making it an ideal time to employ some business...

Is Your Content Good Enough to Cut Through the Noise?

by Laura DeVries | Jun 22, 2023 | Company Branding, Content Management, Marketing

At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...

Brand Management: 3 Signs It’s Time To Rebrand Your Company

by Laura DeVries | Jul 8, 2022 | brand, Brand Management, Marketing

What is brand management? And how do you know when it’s time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product line. The goal is to build brand awareness, gain loyal customers, and increase your...

Don’t Give Up: Keep Marketing in a Down Economy

by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales

Are you like many Americans pondering the question, “Are we going into a recession?”  The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...

Small Business Lead Generation: How to Ask for Referrals Without Making it Weird

by Laura DeVries | Feb 16, 2022 | Communications, Networking, Sales

What is lead generation?  Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline. Your goal...
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Recent Posts

  • How to Take Your Q4 Marketing and Business Strategy to the Next Level
  • Do We As Women Have It Backwards?
  • What Is Integrated Marketing Communications?
  • Is Your Content Good Enough to Cut Through the Noise?
  • The Importance of Networking
  • Why Hiring a Business or Personal Coach Is Worth the Investment!
  • The Importance of Having Marketing Materials in Spanish – And Translation Service Benefits
  • Have You Heard About a Vision board?
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  • 5 Tips for Preparing Your Business for the Holiday Season
  • Brand Management: 3 Signs It’s Time To Rebrand Your Company
  • Don’t Give Up: Keep Marketing in a Down Economy
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  • Marketing Mission: How to Grow Your Focus on Meaning and Purpose
  • Small Business Lead Generation: How to Ask for Referrals Without Making it Weird
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  • Which Is More Effective For Marketing, Email or Direct Mail?

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