by Laura DeVries | May 13, 2020 | Pay Per Click (PPC)
PPC stands for pay-per-click. It’s a form of online advertising where advertisers pay a fee each time their ad is clicked on. This method of advertising is essentially a way to buy visits to your site rather than to generate traffic organically. Some of the most...
by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | Dec 12, 2019 | Website
The short answer to this question is: As often as it’s worth updating. Your next question is probably: what’s worth updating? When you run a business, there are always changes being made, whether it be new products or services, news about your company, new...
by Laura DeVries | Nov 21, 2019 | Company Branding, Social Media
We all know that Facebook is the king of social media. As of the end of 2016, Facebook had 2.41 billion monthly active users (Statista, 2019). That isn’t anything to scoff at. When you have a pool of over two-sevenths of the human population to reach out to at your...
by Laura DeVries | Oct 5, 2019 | Blogging, Social Media
The answer to this question is not an easy one. Unfortunately, there is just no cookie-cutter strategy for how frequently you should blog. However, there are several points to keep in mind when seeking success with your blog… You Have to Build a Reader Base As a...
