Is Artificial Intelligence (AI) Important for Marketing?

The worldwide AI (Artificial Intelligence) market saw a 54% growth in 2020. It’s no longer just the stuff of Hollywood movies. 

You may have seen that growth in the success of artificial intelligence stocks last year as AI companies enjoyed massive gains.

But how does Artificial Intelligence fit in with business? One simple use of AI is it replaces human intelligence to solve problems and improve the customer experience. 

Are you wondering: Is artificial intelligence important for marketing? If so, keep reading to learn more about the role AI plays in a successful marketing campaign.

What is Artificial Intelligence?

The term Artificial Intelligence covers the systems and machines that mimic and replace human intelligence to carry out tasks. This technology can learn and act with human-like levels of intelligence. 

Can AI technology think and act humanly and rationally? That’s the goal and it’s helping businesses save time and money. 

You’ve probably come into contact with AI if you’ve ever clicked the “chat” icon on a company’s website. 

A chatbot most likely came on to help you get answers to your questions. These bots can understand and solve problems and provide quick and efficient answers. 

How is AI Used in Marketing?

AI used in marketing is one of the most evolving topics in the digital era. Companies use Artificial Intelligence technology to collect customer data and use it to anticipate a customer’s next move. It uses customer insight to make automated decisions about how to market a business and its products. 

Why is it Important for Your Business? 

AI plays a large role in marketing as it can help you understand customers’ needs and expectations. It’s used to collect marketing data from social media accounts, emails, and the web. Let’s look at how AI marketing will benefit your business. 

Increase ROI 

AI used in marketing helps your business swiftly and efficiently gain customer insights to steer them towards the next step in interacting with your company’s website. AI marketing allows for better predictive customer analysis so that the marketing is more targeted and tailored toward the individual customer. 

When you can engage a customer without annoying them with campaigns that don’t apply to them, you’ll get a greater return on your investment (increased ROI). 

Fewer Errors 

Artificial Intelligence eliminates human error when it keeps human intervention out of the equation. One of the most important concerns is data security.

When employees can’t safeguard customer data and other data critical to a business, AI steps in to find a way to address cybersecurity needs. AI learns, adapts, and reacts to cybersecurity attacks to safeguard information. 

The Use of AI in Marketing 

This is the future of marketing. Get on board with AI solutions in your marketing strategy to be competitive in the ever-changing world of marketing. Being successful with your online business will depend on using AI-powered marketing and tools! 

If you’re ready to start connecting your business to the rest of the world, CommCore Marketing is here to help. Contact us if you need assistance with brand management, social media and online marketing, offline marketing, graphic design, or website maintenance. We have you covered. 

Marketing in Times of Uncertainty: Tips From the Front Lines

The IMF’s World Economic Outlook report for April 2020 indicates we’re heading into an economic crisis like no other. These are uncertain times and any business that plans to survive will need to work hard, and smart, to differentiate themselves and get people to open their wallets.

News Fatigue and What That Means For You

News fatigue is a real phenomenon, and it’s something that affects almost everyone. Even if you’re a marketer in your day job, you still buy products, watch the news, and talk to people. Are you sick of hearing about certain world events? If so, your customers are too! Swiss communications company Mitto surveyed 7,000 consumers and found that 41% of them wanted brands to talk about something other than the coronavirus. Many consumers are watching less news and focusing more on upbeat entertainment. As a marketer, if you’ve traditionally followed the newsworthy topics of the day, it’s time to switch things up and be more upbeat.

Finding a New, Stronger Message

We’re entering a period of global economic uncertainty and that’s scary for brands and for their prospective customers too. Make your brand stand out by offering uplifting, inspirational and entertaining content.

This isn’t the first economic downturn we’ve suffered recently. Many people working in marketing today were around in the years surrounding the 2008 housing collapse. The lessons that marketers learned then were clear:

Traditional Marketing Segments Don’t Apply

Forget the customer types you learned about in marketing classes. In tough times customers fall into other categories – those who are feeling the recession (and can’t spend), those who are waiting it out (and can be persuaded to spend where necessary), and those who are well off, or are just living for today. Market to reality, not to some outdated profiles.

People Prioritize Expenses

When people’s wallets are under stress they prioritize expenses more carefully – there are essentials, justifiable treats, postponable luxuries, and expendables. If your product is in one of the “nice to have” categories, how can you move it into one of the first two?