Do I Have to Use Social Media for Marketing?
If you’re asking this question, chances are you might think social media is just a passing trend or a buzzword used to please young people. You might think the benefits of social media are debatable and not worth your time or resources.
Allow us to explain why social media is really a must.
In 2018, a whopping 97% of marketers were participating in social media. (Lyfe Marketing, 2018). 3.2 billion people use social media worldwide (Awario, 2018) – that’s almost half of the world’s population!
This is without a doubt a significant statistic, and to dismiss it as a passing trend is far too hasty – and quite honestly foolish.
Here are several reasons why you should absolutely be involved in social media:
Social media is all about pull marketing. Pull marketing is designed to attract customers by offering relevant and valuable content to the target audience in optimal positioning.
This, as opposed to push marketing which pushes the marketing out in front of anyone, is a far more strategic, considerate, and meaningful way to market. In other words, pull marketing is more impactful because the customer finds and chooses you based on the value you provide.
Social media allows users to choose what they see. This offers a huge opportunity to marketers, and this is why it’s become so integral to business – with the right positioning your marketing efforts via social media will work wonders.
Search engines are the most iconic of pull marketing tools. Chances are you’re already aware that you want to have a good ranking on search engines in order to get more web traffic.
It’s also true that if you have more presence on social media, your search engine rankings will be improved. Google knows that strong brands use social media and will reflect this in its rankings. It validates your brand as legitimate and trustworthy.
If you’re putting effort into ranking well on search engines, it’s really hurting you if you don’t have an active presence on social media.
Increased Conversion Rates
Social media has proven to give business higher conversion rates. Businesses on social media are almost humanized because of the way they are able to interact with people. It’s truly a place
where brands can act like people and it feels more like person-to-person contact than person-to-business.
In fact, social media has a 100% higher lead-to-close rate than outbound marketing (HubSpot, 2017).
Having a higher number of social media followers tends to prove your social worth— people see your brand as more credible and trustworthy and therefore are more motivated to do business with you.
Social media marketing is far less expensive than any traditional marketing costs. Advertising on television, radio, or in print can cost a huge portion of your budget. But organic social media use is free.
84% of marketers found as little as six hours of effort per week was enough to generate increased traffic (HubSpot, 2014). That’s just a little over one hour per business day to start seeing increased results.
Paid promotion on social media is relatively inexpensive too, and easy to use.
Incredible Customer Service Tool
Because social media is all about connection, every interaction you have on social media is a chance to showcase your customer service publicly. It’s incredibly easy for people to offer you feedback, and each time you have the chance to respond is an opportunity to show you care about your customers.
Social media adds such a personal touch to a business that people actually enjoy interacting with businesses in this way.
Your Competition is on Social Media
With 97% of marketers on social media in 2018, if you aren’t on social media now, your competition definitely is. And you are seriously missing out. Your competitors will have a real leg up on you if you’re absent from social media. However, if they aren’t on social media, this is a huge opportunity for you to seize.
Don’t delay, get yourself on social media! The longer you wait, the more leads you will miss.
For assistance in growing your social media presence, contact CommCore Marketing.