Oct 21, 2020 | Uncategorized

How Do You Successfully Network in a Time of Social Distancing?

Laura DeVries

Laura DeVries


Since the novel coronavirus rocked the world in early 2020, it’s had a profound effect everywhere. And here in the US, we’re nowhere near quashing the virus, with over 387,000 new cases just in a span of 7 days from October 12th to the 19th. It’s clear that things won’t go back to normal for a very long time.

This pandemic has changed how we do everything, including networking. If you’re wondering how to network in a time of social distancing, then read on.

Do Video Conferencing

Of course, the number one thing everyone’s been doing to safely network nowadays is video conferencing. More specifically, everyone’s using Zoom; daily meeting counts shot up from just 10 million in December 2019 to 200 million in March 2020 and then 300 million in April.

Video conferencing allows you and everyone else involved to see and converse with one another without being in the same room. this is highly convenient, but as expected, people are starting to become bored of Zoom meetings. You probably are too.

Below are some other fun ways you can successfully network in these uncertain times.

Host a Virtual Event

If you’re a small business, you might struggle to get your products and services out to your desired audience, even before the pandemic hit. A great way to showcase what you have to offer and network at the same time is to host a virtual event.

For instance, if you sell wines, you can hold a virtual wine tasting event. Send interested participants some of your product (wine, in this case), and then have a casual livestream. Those who are interested in hearing more afterward (whether they’re distributors or clients) can then reach out.

Virtual events are a fantastic way of showing off what you have to offer, plus it’s interactive, which makes it much more interesting and fun.

You can also scale down virtual events and have one-on-ones, such as virtual coffee meetings. Make it as close to the real thing by actually making a cup of java before you sit down for your call.

Reach Out on Social Media

Social media is a huge thing for today’s society, and it’s not going anywhere, pandemic or not. Most are more casual platforms, so feel free to jump into conversations to present a more fun side of your brand.

Most allow you to attach media to your messages, so don’t be afraid to take things to another level with pictures and videos. This can help ensure that you make a lasting impression.

Network in Safe but Fun Ways During the Pandemic

After reading this article, you now have several ways to network in safe but fun ways during the pandemic. Whether it’s hosting a virtual event, having a virtual coffee meeting, or reaching out on social media, you’re sure to grow your network. Not only will you find more people to collaborate with, but your brand will also become better known!

Do you need help with your brand’s marketing? Then get in touch with us today.

Laura DeVries

Laura DeVries