There is no doubt about it: We are a high tech society. With the avalanche of technological innovations in the past 20 years, we now prioritize connectivity through instant access and mobility. We have gone from simply marveling at dial up internet on our desktop computers to grumbling and groaning with impatience when the 4G on our smart phone is taking too long to load a web page.
With 60 percent of online browsing now done on mobile devices, to remain relevant, businesses must adapt with this mobile marketing trend. This means not only having an interactive website, but a mobile-friendly website. As of April 2015, Google has changed its algorithm to prioritize websites that are better to view on mobile devices– with larger text, links that are easy to click, and “responsive design” that changes their look depending on the size of the screen.
Websites that aren’t so mobile-friendly are penalized in the rankings, and are therefore pushed down in the list of Google searches. This means businesses both large and small must become more mobile friendly to be successful!
Here are the top five tips for marketing to the mobile audience…
- Get Mobile-Friendly
As mentioned above, unless you want to be deemed less relevant by Google, it’s time to make your web content more mobile friendly. You need to create ads that are compatible with all screen sizes and screen resolutions.
- Create Quality Content
Similar to creating content that uniquely positions yourself online, you want to create content that immediately attracts users. With a smaller screen, you need precise, on target material that is compelling enough for the reader to remain interested in what you’re offering. Keep in mind that mobile users have a shorter attention span and will move very quickly on to another page unless what they’re reading is actually interesting.
Use a headliner that’s inviting to the reader and gives them an immediate idea of your business and products or services. Mobile users are wary of ads and therefore will lose interest unless you are both to-the-point and compelling.
- Get Personal
Because it is so easy to interact with more users using mobile social media, it’s not a bad idea to let down some of your rigid professional vibe and get personal with your audience. Creating a Facebook page for your business, showcasing your products and/or services, inviting users to review, and asking for feedback will build trust between you and your users.
As any good businessperson would do, you will want to answer customer enquiries in a timely manner and treat them with respect. This will build good relationships between you and your audience and will reflect well very quickly on your business.
- Stay in Touch
Maintaining the good relationship between you and your market means staying in touch with your mobile customers. Otherwise, your customers may forget about you and move on to something else.
A powerful tool for mobile marketing is SMS (Short Message Service Marketing) – you can send your users interesting offers preceded by a personal greeting. With the opportunity for these users to opt in to these offers, you can be sure that they are actually interested in what your business has to offer. Additionally, creating a community forum where these users can interact with you and each other builds even more opportunity for you to do business.
- Reward Your Regulars!
When you’ve established an interactive community of customers, you can reward their engagement by providing special offers from time to time. Examples of this include offers to customers who “like,” share, or tweet information about you on your various social media platforms. Not only does it make users feel special, but it keeps their eyes peeled for more offers in the future.
Get engaged with your mobile market today! For assistance in getting started or continuing mobile marketing efforts,
you can contact Laura today!