by Laura DeVries | Jun 7, 2024 | Marketing, Pay Per Click (PPC)
In the digital age, paid social media marketing has become a key strategy for businesses. It offers a way to reach a targeted audience and drive engagement. But is it worth the investment? How can you measure the return on investment (ROI) effectively? These are...
by Laura DeVries | May 14, 2024 | Marketing
The marketing landscape is ever-evolving. It’s driven by shifts in consumer behaviors, technological advancements, and societal changes. In this dynamic environment, staying updated with the latest marketing trends is crucial. It helps businesses adapt their...
by Laura DeVries | Jan 16, 2024 | Marketing
How nice would it be to receive a handwritten note from a company from which you made a purchase? It’s a marketing tactic that elevates an otherwise regular shopping event to a personable experience. A good marketing company will tell you that if you can retain...
by Laura DeVries | Jul 13, 2023 | Integrated Marketing, Marketing
In 2020, over half of all small business owners expressed concern that social distancing measures would hurt their businesses’ chances of survival. By 2023, business owners have learned that networking, the opposite of keeping your distance, is one part of...
by Laura DeVries | Jun 22, 2023 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | Feb 10, 2023 | brand, Brand Management, Communications, Company Branding, Goal Setting, Marketing, ROI, Vision
One in five successful entrepreneurs uses a vision board when goal planning according to a recent study backed by neuroscience. Did you ever make a picture collage in elementary or high school? Your teacher may have asked you to find pictures representing your...
