by Laura DeVries | Jul 13, 2023 | Integrated Marketing, Marketing
In 2020, over half of all small business owners expressed concern that social distancing measures would hurt their businesses’ chances of survival. By 2023, business owners have learned that networking, the opposite of keeping your distance, is one part of...
by Laura DeVries | Jun 22, 2023 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | Feb 10, 2023 | brand, Brand Management, Communications, Company Branding, Goal Setting, Marketing, ROI, Vision
One in five successful entrepreneurs uses a vision board when goal planning according to a recent study backed by neuroscience. Did you ever make a picture collage in elementary or high school? Your teacher may have asked you to find pictures representing your...
by Laura DeVries | Oct 11, 2022 | brand, Event Marketing, Holiday Season Marketing, Marketing, Website
Are you making business plans for the upcoming holiday season? With more than half of U.S. consumers planning to buy fewer gifts this year than in 2021, it’s more important than ever to do some early planning in an effort to boost profits as we reach year-end....
by Laura DeVries | Jul 8, 2022 | brand, Brand Management, Marketing
What is brand management? And how do you know when it’s time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product line. The goal is to build brand awareness, gain loyal customers, and increase your...
by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales
Are you like many Americans pondering the question, “Are we going into a recession?” The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...
