by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales
Are you like many Americans pondering the question, “Are we going into a recession?” The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...
by Laura DeVries | Apr 14, 2022 | Communications, Marketing
Finding meaning and purpose in life is something that most Americans think about on a regular basis. Imagine if we all had time to use the power of focus to find meaning and purpose in our personal and professional lives. When working in the...
by Laura DeVries | Dec 17, 2021 | Marketing
Marketing tactics have had to chase whatever new medium attracts an audience. When one day magazines were the way to advertise, blogs are now 63% more likely to influence buyers. As the business trends of 2022 change, so will marketing strategies. We...
by Laura DeVries | Jul 13, 2021 | Communications, Content Management, Cookies, Marketing
Just like fortune cookies, internet cookies carry a message inside a small data file. If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what...
by Laura DeVries | Jun 14, 2021 | Marketing
Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business? Marketing is a science and involves scientific studies to determine the best...
by Laura DeVries | Apr 14, 2021 | Marketing, Sales
In the business industry, many disciplines overlap, including sales and marketing. But what are the differences, and who decides those differences? Each branch of business has specific purposes and the standards by which we define them. For example, sales have...