by Laura DeVries | Dec 22, 2022 | Budget
As the year comes to a close, it’s time to finalize your marketing plans for 2023. According to the World Federation of Advertisers (WFA), 30% of major advertisers are cutting their ad budgets for next year. The same percentage, however, said they will increase...
by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales
Are you like many Americans pondering the question, “Are we going into a recession?” The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...
by Laura DeVries | Feb 15, 2019 | ROI
ROI is Return on Investment. This is actually not a new term, as entrepreneurs and the like have been using it for decades to describe the measurable success of marketing and advertising. Before there were established metrics for digital marketing, anyone could claim...
