by Laura DeVries | Mar 11, 2019 | Social Media
There is plenty to get confused about when it comes to navigating social media marketing. Afterall, social media is still fairly new in the world of marketing. But there are some basic, yet important, things you will want to avoid when it comes to social media...
by Laura DeVries | Feb 15, 2019 | ROI
ROI is Return on Investment. This is actually not a new term, as entrepreneurs and the like have been using it for decades to describe the measurable success of marketing and advertising. Before there were established metrics for digital marketing, anyone could claim...
by Laura DeVries | Jan 7, 2019 | Content Management
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action...
by Laura DeVries | Oct 15, 2018 | Marketing
Search engines, like Google, use search algorithms to rank page results that come up when you put in a question or keyword. We try to optimize our content to appeal to or influence these algorithms with SEO techniques. SEO stands for Search Engine Optimization. SEO is...
by Laura DeVries | Aug 19, 2018 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
