Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business?
Marketing is a science and involves scientific studies to determine the best methods to market goods and services based on things like psychology and economics.
Successful marketing begins with research and then business planning and then executing the plan to reach the greatest number of people.
Which is more effective for marketing, email or direct mail? Keep reading to learn the answer to this question and why it might be best to use both email marketing and direct mail marketing to meet your marketing goals.
The Benefits of Using Email
Email is a great tool to use in marketing campaigns for small and large corporations, non-profit groups, and the like. Let’s look at some of the benefits you receive while using email for marketing.
Quick and Easy, Few Resources
You can create colorful, unique, and eye-catching emails using current technology very easily. There are customizable templates to use with your branding and it’s easy to make changes.
Automation allows you to send emails at the perfect moment. If one of your subscribers views one of your products or has a birthday, it will trigger the email campaign to automatically send out an email.
High Return on Investment (ROI)
The ROI for email marketing is five times higher than direct mail. Email marketing brings in $32 for every dollar spent on marketing. If your company doesn’t have the budget to put out a direct mail campaign, but you have the time to put into an email campaign, go with that to get the most bang for your buck.
Personalization
You can send emails that pertain directly to the recipient based on their buying or browsing history. Personalizing emails allows you to send the most relevant information based on the specific demographics that you are trying to reach.
Direct Mail: Pros and Cons
Direct mail is still alive and still a good marketing tool. Let’s look at the pros and cons.
Target Market
You can send out your direct mail flyers to a select group that’s shown some interest in your product increasing your chance of selling your product.
Detailed Information
Sending out a piece of direct mail gives you the opportunity to include a lot of detailed information. After all, you have an 8×11 sheet of paper and can fill the front and back.
Costly
Gathering your list, producing the mailer, and paying for the delivery adds up. Do a cost analysis to see what your return on investment would be before using this method.
Email or Direct Mail?
When analyzing your marketing strategy, remember that a mix of email and direct mail is the best plan if it makes sense for you and your clients. Direct mail is making a comeback because clients are overloaded with online marketing these days.
If you need assistance with your brand management, online and social media marketing or direct mail marketing, graphic design, or website maintenance, our team at CommCore Marketing is here for you.
Contact us today.
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