by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Aug 19, 2018 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | Dec 1, 2015 | Company Branding, Marketing
Linking Missouri’s Businesses to the Right Resource at the Right Time by Sarah Mote | Sep 23, 2015 Leave a comment Laura DeVries, the director of communication and marketing for a St. Louis office, had an opportunity. During her 19 years of marketing experience,...
by Laura DeVries | Sep 15, 2015 | Company Branding
What is a value statement? A value statement is a declaration of a business’s top priorities and beliefs. These are used not only to remind employees of what a business’s goals are, but to connect with targeted consumers. Your value statement, like your brand,...
by Laura DeVries | Apr 24, 2015 | Company Branding, Graphic Design
As a graphic designer and marketing professional, I often work with new clients that already have an existing logo. To move forward using that logo, I ask them to send me their original logo artwork so I can start working on their content. Then comes the nagging...
