How Do Cookies Benefit Your Business? 5 Key Facts
Just like fortune cookies, internet cookies carry a message inside a small data file.
If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what cookies have to do with the internet. Is it a good thing for internet users? Or does it benefit your website business?
Is your business reaping all of the benefits of internet cookies? If not, keep reading our guide that’ll show you key benefits that your e-commerce, retail business, or consulting business may be missing.
What are Cookies on a Website?
Cookies have been around for about 20 years but are recently coming under attack as internet users reject the tracking that comes with this technology. Cookies on a website are considered the organizing technological tool of online advertising.
When someone visits a website, cookies are placed on their computer or mobile device as hidden files. These files record detailed information about the user’s online behavior…things like who they are, what products they like, and what they’ve looked at earlier.
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Cookies Allow Certain Features
Shopping carts, login screens that remember your user ID, saving preferences, and the comment section are all possible because of cookies.
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Gather Data for Analytics
This information helps you see how visitors to your site found their way there and how many times they’ve been there. You can also find out which pages and how many a user browsed.
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Automated Ad Targeting
You can target ads towards your website visitors based on their activity on your site and others. Cookies gather this information to help you tailor the ads to each individual user.
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Save the Contents of a Shopping Cart
Many times when people are shopping online, they abandon their cart for various reasons whether they got sidetracked or decided they didn’t want to pay shipping. You can save the contents of the cart using cookies and remind a returning visitor what they chose in their last shopping session.
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Social Media Plugins
Do you wish to connect your website to your social media pages? Cookies allow you to use social media “like” buttons or plugins.
Internet Cookies Explained
When you hear the word cookies, the internet is probably not the first thing that comes to mind. Now that you know how your business can benefit from cookies, using them properly and complying with privacy rules will allow you to provide a better website experience for your users. You’ll also gather valuable business intelligence.
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