Did you know that Google gets over 63,000 searches per second? It’s such a popular search engine that people all over the world are familiar with it.
But while so many people frequently use Google (and other search engines), very few actually understand how it works.
Are you curious about the mystery behind search engines? Then let us demystify it for you here! Read on to find out how search engines work so the cryptic fog can be lifted, once and for all.
How Search Engines Work
When you type something into your search bar, it seems like Google magically pulls up results in an instant. But there’s so much going on behind the scenes!
Essentially,sophisticated algorithms were developed to quickly analyze both the relevancy and quality of websites. There are a number of factors that go into this, including things like content quality and page loading speeds.
This analysis is done through web crawlers (spiders or bots), which crawl, or review the content on sites. Then, the search engines index these sites.
In the end, a website is basically given an overall score. This determines how sites rank on search engine results pages (SERPs).
What Is SEO?
“SEO” stands for “search engine optimization.” This is a process where you purposely tweak your website to please search engines when they crawl your website.
For example, let’s say your customers love to search “comfortable shoes” as a keyword. This means that you’d optimize your website for “comfortable shoes” so when someone enters that keyword, your website will rank as highly as possible.
SEO and Marketing
Now you might be thinking: what does SEO have to do with marketing? Plenty!
Over 25% of people click the first Google search result. And on that first page, the 2nd site listed will get 3 times more clicks than the 6th. Lastly, websites on just the 2nd page of Google SERPs get under 1% for their clickthrough rate (CTR).
As you can see, it’s absolutely vital that your company’s website ranks on the first page and in the top positions if possible. If not, then you risk users not even becoming aware of your brand.
If you can’t get customers into the first step of the marketing funnel (awareness), then it’s going to be a real struggle getting them all the way through to the purchase phase.
So it’s essential that you get SEO right for marketing. Or else you risk losing out to your competition.
Harness the Power of SEO
Now that you know how search engines work, hopefully, this has cleared things up for you.
As you can see, there’s great power in SEO, so if you’re not already doing it, you’re definitely missing out. So we’d highly recommend implementing a good SEO strategy so your business shoots to the top of SERPs and sets you up for success!
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even online.
It may be your gut instinct to preserve your business by making cuts to your budget – particularly in marketing. However, studies of recent recessions have shown that businesses that refocus spending outperformed businesses that made sweeping cuts. Businesses that take a more progressive approach to spend during recessions have higher profitability and come out of recessions ahead of their competition.
That’s why it’s so critical to not direct funds away from marketing, but instead, reallocate funding into marketing. When we work together we can ensure that your sales and marketing efforts will not only continue but potentially thrive and lead to a greater chance of success when this time of crisis passes.
Here are some suggestions we have for continuing to reach your customers during the pandemic:
1. Be Easy to Find Online
There are currently more people online than there are people in their cars or walking around outside. Eyeballs are on screens. It’s never been more important to be searchable online.
Now is not the time to be hidden online. You should have:
An updated websitewith information about how your business is handling COVID-19
It’s not just to remind your customers that your business is still here and needs support, it’s an opportunity to show your audience real empathy. Never has been there a more ideal time to stand out in the marketplace by showing sensitivity and consideration toward people.
Show the people behind the business – staying at home, managing social isolation just like everyone else. Show how you care and how you’re helping – maybe by doing charitable acts or
fundraising. You can promote these good deeds on social media to build your brand. This will resonate with people and they will remember when this pandemic passes and money can flow more freely again.
3. Focus on SEO & Online Reviews
During the very few times many of us leave our homes, we want to stay close by to get food and supplies. Using SEO strategies to optimize your website can help put you closer to the top of the list of search results when people are making location-based searches.
Additionally, now is a great time to accumulate positive online reviews. If you can provide great service during a time of crisis, you can prove the best of your business’s reputation. Ask past customers and, especially, customers you serve during this time to leave you a review either on Google or Facebook.
4. Be Flexible & Connect in Uncertain Times
Nobody really knows what’s going to happen with how COVID-19 plays out and how much it will affect the economy so it’s imperative to remain flexible and fluid with your business during these times. Stay in touch with your customers – via email, social media, snail mail, website, or otherwise – and let them know how you’re adapting your business during these times. For example, if you’re a restaurant – delivery or curbside pick-up. Or if you’re a consultation-based buisness– online meetings only. Let your network know how you’re handling the changes as they come.
5. Use the Downtime to Finish To-Do Lists
Now that we’re restricted to working from home and have reclaimed some time from daily commutes back and forth to the office, it’s likely you have some extra time. Now is a great time to address those marketing to-do list items that have been sitting on the backburner.
We need to stay relevant and top of mind with our clients, especially when the dust settles from this coronavirus pandemic. This disruption will not last forever and we can still reach clients via email, social media, website, and snail-mail. Simply stated virtual is now our reality, but content is still king! As you know, the content that you present becomes your voice. Please reach out to CommCore Marketing if you need assistance with marketing during these uncertain times. Our thoughts go out to all of those affected by this crisis, please take good care of yourself and your family.
Email has been a staple of business communication since the turn of the millennium. It’s great for ongoing business, keeping a record of conversations in writing, and reaching someone in a less interruptive way than a phone call.
It’s predicted that email use worldwide will top 3 billion by the year 2020 (The Radicati Group, 2016).
More people are expected this year to have email access than access to adequate water sanitation. Times are a-changing indeed.
With the increasing prevalence of email as a form of professional communication in our lives, it’s important to discuss etiquette— and not just for the sake of etiquette itself.
Think about how many emails you get a day. Think about how saturated your inbox is and how you have trained yourself over time to prioritize the emails you read.
I bet you have a system, whether consciously or not, for reading your incoming emails. And I bet there are senders whose emails you enjoy reading more than others— or even take more seriously than others.
For how much email has served the human race in the past two decades, it would really be a shame for everything we’ve established as effective communication to crumble away because we let professional email etiquette get away from us.
You do not want to be that person whose work emails are not taken seriously because you’ve gotten sloppy with etiquette.
For the sake of maintaining the sanctity of effective email communication as we know it, here’s a list of 13 things to avoid when it comes to sending emails.
1. Don’t Be Impersonal
It can get difficult, particularly when sending an email to more than one person, to address the recipients by name– especially when you’re not sure what to call somebody. It’s always a good idea to name the person you are speaking to because business is always more pleasant when it’s personalized.
If you aren’t sure whether to address the recipient by their first name or last name, consider what you would call them in a face-to-face conversation. It’s okay to be informal by using a first name if your relationship with this person is more informal.
2. Don’t Neglect Consideration of your Reader
Always know who your email recipient is. There is no one-size-fits-all style for email communication, just like there is no one-size-fits-all style for face-to-face conversation. Don’t let your communication run wild just because it feels like you’re sending a message out into the void rather than directly to someone’s face. Every person is different and so is their tone, writing style, and relationship to you. Study your past email exchanges so that you can understand their writing habits. For example, if you communicate with someone who keeps emails brief and to-the-point, they could be very busy. So you don’t want to add a lot of fluff to your emails if you can sense that the recipient is trying to keep things direct and brief. On the other hand, if you are writing to someone who is very detail-oriented and doesn’t mind longer email exchanges, you might want to be a bit wordier. You must adapt your email writing to the recipient’s tone and style of writing.
3. Don’t Send Without Proofreading
We’re all guilty of clicking send on an email too quickly, only to realize we’ve misspelled something, forgot to mention something, or didn’t attach a document. Grammatical mistakes are also common but easy to avoid if you read back over what you’ve written. Be sure to proofread all of your emails before sending them out. Taking the extra time to do this is worth it. To keep yourself from accidentally hitting send too quickly, just wait to add the email address in the recipient field until you’ve proofread the email— and then make sure you’ve spelled the email address right.
Some additional tips:
Download the Grammarly browser plugin and have your text automatically proofread as you write.
Make use of the “Unsend” feature on Gmail – which allows you an opportunity to unsend an email you just sent. But hurry, you only have a few seconds!
4. Don’t Send Long-Winded Messages
It can be very frustrating to open up an email during your busy workday only to find multiple paragraphs of text you now have to read through and respond to. Chances are, if it’s really long, it might not even be read. Don’t add unnecessary fluff to your emails. Just get right to the point and keep it brief. This is a much more effective way to communicate, and you’ll find you get responses back much quicker when you keep the text of your email concise. “But what if I have a lot I need to communicate to a recipient?” you might ask. You can always create a separate document with a more lengthy message and attach it to your email. Then you can ask the recipient to read the document when they have a chance and won’t have to scroll through line by line to find the most pertinent information in your message.
5. Don’t Email When You’re Not You
The great thing about written communication is that we can take our time to craft well-written responses and not get swept up by the emotions that can occur in the present moment. The not-so-great thing about written communication is that if we choose to write when we are upset, angry, or otherwise hijacked by an emotion that isn’t representative of our calm selves, then it’s captured in that text— forever. Always take the time to calm down before you send an email.
6. Don’t Email Sensitive Material
Email is a really convenient method of communicating but it is not your personal and private messenger service. In other words, don’t send personal or private content that you wouldn’t want your boss to see— especially on your work email. Emails can all too easily be saved and forwarded. It’s best just to keep your work email limited to work communication. There are plenty of other private messaging services you can use to send your more sensitive or personal information to your work buddies. Skype, WhatsApp, Facebook Messenger, your regular text messaging service— take your pick. Just play it safe and keep this talk off of your work email.
7. Don’t Send Messages in ALL CAPS
If you haven’t figured out this one by now, allow me to tell you: STOP USING ALL CAPS, IT JUST LOOKS LIKE YELLING. There isn’t another reason you would use all caps to communicate other than to come off as yelling. And yelling has no place in the professional world. If you really someone to read something, communicate it without all caps.
8. Don’t Use Excessive Exclamation Marks!!!!!!!!
This is the same point as all caps— it comes off as yelling. Plus, adding any more than one exclamation mark onto the end of any statement in a professional context is just unnecessary. Seldom should you be using exclamation mark in work emails, much less multiple in a row. Use exclamation marks sparingly in professional emails.
9. Don’t Abbreviate
Abbreviating was a little more acceptable back when everyone started to use text messaging before T9 and Autocorrect came around. But there’s no reason to continue abbreviating now when we have technology that will complete words for us. Abbreviating is now seen as a lazy way to type and makes the abbreviator look unprofessional.
10. Don’t Neglect the Subject Line
It’s good email practice to inform the recipient of the topic of your email by noting it in the subject line. It also creates more motivation to open the email. Subject lines (along with the sender’s name) are the email equivalent of screening phone calls. Let’s be honest, there’s a hierarchy of importance when it comes to emails. If you leave the subject line blank or write a poor subject line, your email might get passed over. This is another reason why proofreading comes in handy.
11. Be Careful with the Reply All Button
Keeping people in the loop is good, but sometimes it’s not totally necessary to continue an email chain with every person that was sent the original email. It’s annoying to keep getting emails that don’t involve you because recipients keep clicking reply
all. Consider who your response is for specifically and send it to those people only. No need to further clutter people’s inboxes with information that they don’t need.
In the end, we’re all guilty of making mistakes when it comes to professional email etiquette. But it’s important to try your best to avoid these professional email no-nos. These tips should help you keep you communicating efficiently and professionally in your emails.
The answer to this question is not an easy one. Unfortunately, there is just no cookie-cutter strategy for how frequently you should blog.
However, there are several points to keep in mind when seeking success with your blog…
You Have to Build a Reader Base
As a new blog, you will have to put some time into the content. Blogging is not a “build it and they will come” type of industry.
The internet is saturated with content, and you have to work to get your voice heard and noticed. Presence is key– let the internet know you are here and you have something of value to offer.
If you are starting out, you can post anywhere from once per month to a few times per month. This way, you are committed to getting your blog out there but not stressing yourself out.
If you’re running a more established blog, you have more flexibility. You can post once a day, a few times a week, once a week, or occasionally.
In any case, you will want to stay consistent with your output. The more content you put up, the easier it is for you to be discovered and for people to engage with you. Consistency helps hold people’s focus.
It’s About Quality, Not Quantity
What matters more than how much content you put out is the quality of content you put out.
Why do people come to read your blog in the first place? Because they are seeking some sort of value. It’s not of any concern to your readers how much content you’re publishing if it doesn’t offer something of substance.
Quality content is what generates engagement. Quality content is what generates leads.
Remember that the purpose of content marketing is to offer value and demonstrate expertise to your target market. This can only be accomplished if your content is delivering that purpose.
Blog Strategically, Not Just Frequently
Sure, blogging with some sort of frequency is important. If you consider that your content is your product, you will want to keep offering it so you keep people coming back. The success of content is measured in views, engagement, shares, and links. You need to keep this in mind as you dedicate time to your blog. It’s not always about creating a new product– or content –it’s about driving up those metrics.
One in ten blog posts is compounding, meaning that organic searches increase its traffic over time (HubSpot, 2016). And over its lifetime, one compounding blog post creates as much traffic as six decaying posts (HubSpot, 2016). Because of this, HubSpot dedicates time to update their old posts to capitalize on this traffic trend. So blog success isn’t necessarily dependent on your posting frequency, but more so the strategy you use to drive traffic.
Also keep in mind that the more content you publish, the more search engines will notice and the more you will have to work with. But at the same time, you don’t want to publish so much that you burn your readers or yourself out. The strategy is key in blogging.
Pro tip: Make use of guest bloggers, who can provide great content for you on your blog and freshen things up for your readers.
What is the Major Source for Your Blog Traffic?
Search engines, social media, or direct traffic? What source gets you the most traffic?
Search engines favor longer-form, quality articles. If they’re really good pieces they will continue to rank in search engines. If you get the majority of traffic from search engines, you can get away with posting less.
Social media, on the other hand, is far more demanding. If you get most of your traffic from social networks, you will need to be posting at a higher frequency. And that content is typically better if it’s short-form, in listicle format.
If you get most of your traffic from email subscribers, your frequency will fall in between posting to please search engines and posting to please social.
All of the most successful blogs have experimented with the frequency of their posting at one time or another in order to understand what schedule best suits their audience.
We strongly encourage you to do the same. Every blog is unique and what will work best for each blog is unique as well.
Every blog is different, but every blog must produce quality content if it has any hope at succeeding. Quality will always win over quantity. The strategy is more important than just frequency.
Bear in mind the source of your traffic when considering the frequency, but embrace that the internet is a fickle being and experimentation is the best approach to learning what works best for your blog.