by Laura DeVries | Nov 17, 2023 | Strategy
For one-third of all small American businesses, the fourth quarter is the most profitable for their company. Is your business gearing up to end the year on a high note? The fourth quarter is crucial to any business, making it an ideal time to employ some business...
by Laura DeVries | Jun 22, 2023 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | Jul 8, 2022 | brand, Brand Management, Marketing
What is brand management? And how do you know when it’s time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product line. The goal is to build brand awareness, gain loyal customers, and increase your...
by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales
Are you like many Americans pondering the question, “Are we going into a recession?” The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...
by Laura DeVries | Feb 16, 2022 | Communications, Networking, Sales
What is lead generation? Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline. Your goal...
