by Laura DeVries | Aug 1, 2025 | Blogging, Marketing, Networking, Social Media
Let’s be honest—going viral is overrated. Sure, it looks flashy. A sudden spike in views, a flood of likes, a burst of new followers. But what happens after the algorithm moves on and the buzz dies down? Crickets. In a marketing world obsessed with trends, hacks, and...
by Laura DeVries | Dec 2, 2024 | Video
The Rise of AI in Video Creation Artificial intelligence (AI) is transforming the way videos are produced. AI video creation tools are now capable of automating many aspects of video production, from scripting to editing. This technological advancement allows creators...
by Laura DeVries | Nov 17, 2023 | Strategy
For one-third of all small American businesses, the fourth quarter is the most profitable for their company. Is your business gearing up to end the year on a high note? The fourth quarter is crucial to any business, making it an ideal time to employ some business...
by Laura DeVries | Jun 22, 2023 | Company Branding, Content Management, Marketing
At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build your business because it gives you credibility and authority. But to what ends are you creating this content? At one...
by Laura DeVries | Jul 8, 2022 | brand, Brand Management, Marketing
What is brand management? And how do you know when it’s time for rebranding? Brand management is a marketing tool used to increase the perceived value of your brand or product line. The goal is to build brand awareness, gain loyal customers, and increase your...
