by Laura DeVries | Jun 16, 2020 | Marketing
When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach. Outsource if you don’t have the time: It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have...
by Laura DeVries | May 13, 2020 | Pay Per Click (PPC)
PPC stands for pay-per-click. It’s a form of online advertising where advertisers pay a fee each time their ad is clicked on. This method of advertising is essentially a way to buy visits to your site rather than to generate traffic organically. Some of the most...
by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | Mar 7, 2020 | Sales
Let’s be real. “Always Be Closing” (ABC) selling is not a nice way to sell to people. What is ABC Selling? This is a sales method that’s been made famous for decades thanks to a 1983 play called “Glengarry Glen Ross” where four real estate agents readily engage in a...
by Laura DeVries | Feb 17, 2020 | Blogging
Email has been a staple of business communication since the turn of the millennium. It’s great for ongoing business, keeping a record of conversations in writing, and reaching someone in a less interruptive way than a phone call. It’s predicted that email use...
