by Laura DeVries | Jun 14, 2021 | Marketing
Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business? Marketing is a science and involves scientific studies to determine the best...
by Laura DeVries | May 19, 2021 | Event Marketing
We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the...
by Laura DeVries | Feb 10, 2021 | Marketing
Since the pandemic hit in early 2020, around 42% of the American workforce now works from home (WFH). While some companies have moved to completely WFH, others have a mix of in-office and online workers. Whichever one your business has switched to, you might...
by Laura DeVries | Jan 12, 2021 | Company Branding
Building a brand is tricky. You want people to think of your business uniquely. Ideally, you want to create a “vibe” that not only connects you with your market but associates a specific meaning within the mind of the consumer. In order to establish such a position,...
by Laura DeVries | Dec 9, 2020 | Website
When it comes to marketing in 2020, you want your website optimized for your new visitors. Your website is your digital storefront. A slow-functioning site, poor user experience, or less than stellar content might as well be a dingy, unkempt shop that has your name...
