We all know that Facebook is the king of social media. As of the end of 2016, Facebook had 2.41 billion monthly active users (Statista, 2019). That isn’t anything to scoff at.
When you have a pool of over two-sevenths of the human population to reach out to at your fingertips, it’s really a no-brainer that you need to be showing up on Facebook.
Facebook is free, the advertising on this platform is cheap, and it’s easier to implement customized features on Facebook like running a small e-commerce shop or running contests than it is to implement on your website.
If your business doesn’t have a Facebook page, it’s time to get one set up. Here’s how to do it…
Creating a Facebook Page
Making a Facebook page requires you to have a personal Facebook profile. As the creator of that page, you can interact as the business— so no need to worry about your personal information mixing with the business page. They are two separate identities.
So the first step (once you have a personal Facebook profile) is to go to the Pages header on the left side navigation menu. Next, you will click Create a Page in the upper right-hand corner.
Facebook then gives you six categories to choose from to identify the type of page you are creating:
After you select one of these options, you’ll get a list of fields— category, business name, address, phone number. Fill in all these fields then click Get Started.
Facebook will then walk you through all the sections to complete for your business page. You are always able to skip a section and finish it later. But do make sure that you fill out the About Me section, a profile picture for your page, and your website just to start.
We would also recommend you add categories that relate to your business (in the 1. About section). Facebook has its own page ranking system and adding categories will help your page come up more in relevant Facebook searches.
With this in mind, it is also to your advantage to the 4. Preferred Page Audience section because this will further refine who your page will display in front of the most. You can select relevant locations, age, genders, interests, and languages as they relate to your business.
After completing these sections, unless you are running the page alone, you will want to select admins. You can select admins by going to Settings in the upper right-hand corner of the page then clicking Page Roles on the left-hand side menu.
Under the heading Assign a New Page Role, you will notice when clicking on the drop-down menu that there are more page roles than just admins.
You can select from six different page roles and there are descriptions under the entry field bar for each. Remember to add someone to the page with a role, they must either be your friend on Facebook or you must add them by email. Only add people you trust!
Once you have completed these steps, your business page will be ready to go.
To further manage your page, go to Settings (top right-hand corner) and then the Edit Page button (left-hand side menu). From there you can change the template of your Facebook page, adjust the settings of your page’s tabs, or add a tab.
There are plenty of ways to customize your page, just using Facebook’s settings. So be sure to go through and familiarize yourself with all the different settings.
For more information and guidance for setting up a Facebook page, visit here, or CommCore Marketing can help you get your Facebook Business Page up and running!