How Do I Start a Facebook Page for my Business?

We all know that Facebook is the king of social media. As of the end of 2016, Facebook had 2.41 billion monthly active users (Statista, 2019). That isn’t anything to scoff at.

When you have a pool of over two-sevenths of the human population to reach out to at your fingertips, it’s really a no-brainer that you need to be showing up on Facebook.

Facebook is free, the advertising on this platform is cheap, and it’s easier to implement customized features on Facebook like running a small e-commerce shop or running contests than it is to implement on your website.

If your business doesn’t have a Facebook page, it’s time to get one set up. Here’s how to do it…

Creating a Facebook Page

Making a Facebook page requires you to have a personal Facebook profile. As the creator of that page, you can interact as the business— so no need to worry about your personal information mixing with the business page. They are two separate identities.

So the first step (once you have a personal Facebook profile) is to go to the Pages header on the left side navigation menu. Next, you will click Create a Page in the upper right-hand corner.

Facebook then gives you six categories to choose from to identify the type of page you are creating:

After you select one of these options, you’ll get a list of fields— category, business name, address, phone number. Fill in all these fields then click Get Started.

Facebook will then walk you through all the sections to complete for your business page. You are always able to skip a section and finish it later. But do make sure that you fill out the About Me section, a profile picture for your page, and your website just to start.

We would also recommend you add categories that relate to your business (in the 1. About section). Facebook has its own page ranking system and adding categories will help your page come up more in relevant Facebook searches.

With this in mind, it is also to your advantage to the 4. Preferred Page Audience section because this will further refine who your page will display in front of the most. You can select relevant locations, age, genders, interests, and languages as they relate to your business.

After completing these sections, unless you are running the page alone, you will want to select admins. You can select admins by going to Settings in the upper right-hand corner of the page then clicking Page Roles on the left-hand side menu.

Under the heading Assign a New Page Role, you will notice when clicking on the drop-down menu that there are more page roles than just admins.

You can select from six different page roles and there are descriptions under the entry field bar for each. Remember to add someone to the page with a role, they must either be your friend on Facebook or you must add them by email. Only add people you trust!

Once you have completed these steps, your business page will be ready to go.

To further manage your page, go to Settings (top right-hand corner) and then the Edit Page button (left-hand side menu). From there you can change the template of your Facebook page, adjust the settings of your page’s tabs, or add a tab.

There are plenty of ways to customize your page, just using Facebook’s settings. So be sure to go through and familiarize yourself with all the different settings.

For more information and guidance for setting up a Facebook page, visit here, or CommCore Marketing can help you get your Facebook Business Page up and running!

Contact us for help!

5 Key Strategies to Unifying Your Brand Identity

When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be clear.

When searching on the internet, people are not thinking of going offline to discover more about your brand, so neither should you. Your website is the ideal platform online to create a brand image with continuity so that any user who comes across it knows exactly who you are.

But how exactly does one create a lasting brand identity on a website that can also be leveraged offline? Here are five tips that will guide you in unifying your branding identity.

1. Use Branding Basics: Your Logo & Brand Colors

If you haven’t already branded your business with a set of colors to use and a brand logo, this is the first thing you should do. You may not think it’s a priority, but these visual factors play a strong role in keeping your brand lodged in the minds of viewers.

First things first: your logo. If you haven’t already, get a logo designed ASAP. There is no shortage of graphic designers who are willing to help you design a logo. Then be sure your logo is on every material you put out as a business– your website pages, business cards, letterheads, etc. When you pick your brand colors, you need to consider that each color has psychological impacts. Red tends to convey feelings of excitement or intensity while gray gives off feelings of balance and calm. Do some research into the meanings of each color and decide from there which colors communicate the feelings you want to be associated with your brand.

Then– stick with the colors you pick. This will help reinforce your brand in a potential buyer’s mind. When you’re not consistent with color schemes, your brand becomes less memorable.

2. Use Language that Aligns with Your Brand

Your brand voice is incredibly important. Just like with your brand colors, you need to use language that speaks to your ideal buyer and client base. If you’re not sure what

language to use with the people you want to reach, start by considering how you want your brand to feel to your audience.

Write down a list of words and pick just three that you want to use for the base of your brand in the form of text. Here are just a few ideas:

  • Authoritative
  • Fun
  • Cheerful
  • Formal
  • Laid-back
  • Provocative
  • Dedicated
  • Trendy
  • Considerate
  • Informative

What words jump out as ones that would work with your brand? If you’re a lawyer, you probably wouldn’t want to choose “fun, trendy, and laid-back.” These words might fit with a bowling alley brand, but a law office might be better off using words like “formal, informative, and dedicated.”

Brainstorm your list using words that could apply to your brand. You can find a list of more brand voice descriptors here. Then consider the tone and description of your voice. Will you use slang or formal language? Will you use long-winded sentences or short, pithy sentences?

These are all things to consider before writing content for your brand. Language is important in conveying your identity.

3. Use Relevant Imagery

Images you use on your website or any other materials your business puts out there must be high-resolution and quality, however, these are not the only factors you need to consider when selecting images for your website.

A picture really is worth a thousand words (or more). With that consideration, put yourself in your audience’s shoes. Someone viewing your website, social media profiles, or brick-and-mortar business wants a real glimpse into the brand that they’re researching.

Many brands choose imagery as if it’s just a checkbox on a list of how to create a good brand. These images are often stock images that are vaguely related to the brand. But

why would you use imagery that’s open for public use to describe your brand– a brand that you want to position as unique?

You need to use original imagery that truly describes your brand and gives viewers an idea of what you’re like. Include images of your staff, your products, and services, your office. All of these original and unique images communicate a sense of trustworthiness to viewers because it’s more transparent and authentic.

4. The Essential Branding Info

About Us

Many businesses neglect to make use of this opportunity to distinguish themselves from others in their industry. No matter what your brand does, you should always have a page on your website describing who you are and what your brand values are. This is the chance to get explicit about your brand mission and vision and drive home what makes your brand unique as compared to your competitors.

Once you have that information on your site, you can use the same verbiage on social media, at networking events, and on marketing materials to uniquely position your brand.

Contact

This may not seem like it belongs in a discussion about branding, but it’s imperative to connect the dots between branding and business. If a person who wants to reach out to your business cannot find contact information, your brand is in serious trouble. You’re a business; you want people contacting you! Make sure anyone who goes out of their way to find how to contact you can do so easily. Include as many contact methods as possible: phone, email, physical address, hours of operation, etc.

5. Get Social

Many brands think of social media as a to-do item on a list to be a successful business. But social media is not just a nice addition to your brand– it’s an extension of your brand.

Think of it this way: there are more eyes on social media sites than there are on your website or inside your store. Instead of leveraging people off of social media, engage them directly where their attention is. Your social accounts should be just as active as you are in your business.

Be sure to link all of your social accounts to your site and make it easy for people to find your various social channels when they’re on your website. Social media should be a big part of your branding strategy.

Conclusion

The key to brand unity is to be sure to be consistent with your logo, brand colors, language, and imagery you use. Make it as easy as possible for people to learn about who you are, and make it easy for them to engage you where they’re already giving their attention. Want more guidance on unifying your brand’s identity? Reach out to CommCore Marketing today!

 

What Are the Biggest Mistakes You Can Make on Social Media?

There is plenty to get confused about when it comes to navigating social media marketing. Afterall, social media is still fairly new in the world of marketing.

But there are some basic, yet important, things you will want to avoid when it comes to social media marketing— particularly if you want to make the most of your time, efforts, and money.

 

 

Here are several things to avoid and, more importantly, how to avoid them:

Not Knowing Your Target Audience

This is the biggest mistake when getting started on social media. It’s really the biggest mistake you could make when getting into marketing, period.

It is crucial to know who you are aiming to sell your products or services to, even if it’s a broad market.

Here are some questions to help you draw up a clear picture of your target audience:

  • How old is your ideal customer?
  • What gender?
  • Where do they live?
  • What do they do?
  • Are they part of a family?
  • What kind of income do they have?
  • What are their interests?

Be sure to do your research first!

Jumping In Without a Plan

This is a common mistake and is often due to the pressure for businesses to get on social media. The consequence is a seemingly purposeless profile, which will likely become a dud in mere weeks of its launch. While your business should have a presence on social media, you need to have goals, intent, and strategies in mind before you get started.

Make a plan. Keep in mind that social media is a time investment, and you will need either a team or a very dedicated and consistent person to manage interactions on any platforms on which you choose to operate.

Not Committing to Social Media Long Term

Many businesses are hyped up right after the launch of their new social media. But in a couple months, they either forget about posting or become discouraged with the lack of success from the page.

It’s easy to get discouraged with social media— it’s a time commitment after all, and success doesn’t just happen after day one.

Instead, you must invest in and dedicate energy to it. The results are slow at first but the longer you commit, the more results you will see. Take at least 10 to 20 minutes each day to manage your social media accounts– responding to messages and comments, engaging with other pages, and generally being present are all parts of this management.

Too Much Automation

Having a program do your social media posting for you seems ideal, right? Wrong.

Many businesses make the mistake of having every blog post automatically post to social media or having the same exact content post to more than one platform (like Facebook posting to Twitter, or Twitter to Facebook).

Each social media platform has its own language, format, and context. So posting the same exact thing to Facebook and Twitter is a waste. Users can almost immediately pick out an automated, thoughtless post as opposed to one that was posted with thoughtful intent.

Be careful with allowing apps to update your social media with blog posts. It can get spammy very quickly if you’re not careful. Know the difference between automation and scheduling.

No Lead Generation Strategy

Social media is great, but if you don’t have some sort of strategy in place that drives traffic to your website or blog, you’re really missing the point of social media marketing altogether.

You don’t want to waste time and energy building a following and not get any customers out of it.

Always provide a call to action!

Not Posting Enough

Going to a Facebook page and seeing that they haven’t posted in months is one of the most discouraging things to see as a user.

Maybe you’re busy and don’t have enough time to post on social media. But you need to be posting. Make time to sit down and schedule the posts ahead of time, or delegate this task to someone else.

There’s no definitive minimum for posting, but it’s a good goal to post at least a few times a week.

Posting Too Much

On the flip side, posting too much is also an incredibly off-putting behavior. Spamming your page with loads of posts is a great way to get your business page blocked or have your posts hidden.

Each platform is different in terms of what’s considered “too much” but you should definitely not exceed five posts per day on Facebook or 15 posts per day on Twitter.

Be sure to also spread out your posting. Do some research on social media insights to find the best times to post.

Overloading with Social Media

There are so many social media sites out there nowadays— Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, the list goes on and on.

The worst thing you can do is try to have a presence on all of them. You will spread yourself far too thin, and will totally overwhelm yourself.

Focus on one platform to master. Just one to start! Facebook is the most ideal in getting started in social media marketing.

Conclusion

Don’t get caught making any of these mistakes! Do your research, plan ahead, and stay focused.

Have questions about your social media marketing? Reach out to CommCore Marketing to talk about how to maximize your results on social media

5 Free Tools to Help You Optimize Your Social Media

Overwhelmed by social media? Struggling to keep up with an online presence? At times, we all struggle to keep up. It’s a time investment. That’s why it’s helpful to have tools that make the task of managing your social media a little easier.

Here are five free tools you should know about:

 

  1. Evernote

 

Evernote is an app and web extension that enables you to clip web pages and images, organize notes, and find text in images. It also has a messaging feature so that you can discuss and share your notes with your team. Evernote is almost like an Internet notebook.

 

  1. WeTransfer

WeTransfer is a web-based file sharing service. It’s as simple as entering the recipient’s email address and the files you are sending. WeTransfer allows up to 2GB to be sent for free. It comes in super handy for quickly sharing content to schedule on social media. 2GB is a lot of data to be able to send quickly for free!

 

  1. Buffer

Buffer is a useful tool for scheduling and publishing posts across multiple social platforms. It also features analytics and allows for multiple users to collaborate at once. You can schedule posts for Facebook, LinkedIn, Twitter, Pinterest, and Instagram. If you use multiple social accounts, scheduling posts can be done just once by clicking on the desired social channels.

 

  1. Canva

The easiest way to make quick graphics is Canva. Even if you aren’t much of a graphic designer, it’s easy to create beautiful branded graphics. Canva has many easy-to-use features and you can even create graphics with sizing for all and lets you create graphics with sizing for all the different social platforms.

 

  1. Grammarly

 Grammarly is a web extension and app that edits. It empowers you to edit everything you type – from work documents to your emails to your social media posts. This is the easiest way for you to improve your communication. No more excuses for grammar mistakes!

 

Conclusion

Don’t stress about your social media! Take advantage of the free tools available to you and look around to see what else is out there. You might be surprised by what you can do for free!

9 Tools for Optimizing your Social Media

By now you know that social media for your business is a must but, if you have any experience with it at all, you’re probably aware of how time consuming it can be. Managing your social sites can be even more cumbersome than managing your website.

Luckily, there’s no shortage of tools out there to help you manage your social strategy. Here are nine to get you started:

 

  1. Evernote

What It Does: Evernote is both a web extension available on most browsers and an app. It allows you to clip webpages and images, find text in images, and keep all your notes organized. It also has a messaging feature so that you can discuss and share your notes with others.

The plus and premium versions offer features like saving important emails and annotating pdf files. You can essentially build your own web database with this software and compile a rich resource of content to use on social media.
Who Else is Using It: 200 million users

 

  1. Feedly 

What It Does: It’s a content marketer’s dream. Feedly aggregates content from web browsers and mobile devices and compiles it into useful news feeds for the user to customize and share. You can monitor news by getting keyword alerts from Google, and it even connects with various softwares like Evernote, Slack, and Trello to optimize business usage.

Who Else is Using It: MIT, Zendesk, Foundry Group, and 12 million other users

 

  1. MeetEdgar

What It Does: This is a social media management software that you definitely need to know about. MeetEdgar uses and reuses your best content to optimize post views. Edgar offers a categorized library with types of content. You can then schedule the type of content to post at the right time on the right social channel and Edgar will take over from there, week after week. Then Edgar stores the content for later use so he can share it after he runs out of material thereby optimizing post views.

Who Else is Using It: Neil Patel, DigitalMarketer, CopyHackers, Canva, ProBlogger, Foundr, and thousands of other users

 

  1. Sprout Social

What It Does: Like MeetEdgar, Sprout Social is a social media management software with features including a unified Smart Inbox, social CRM tools, advanced scheduling tools, social media monitoring, sophisticated analytics, and team collaboration tools.

Who Else is Using It: UPS, Ticketmaster, Stanford University, Bentley, Hyatt, Evernote, Grubhub, and 17,000 other users

 

  1. WeTransfer

What It Does: WeTransfer is a web-based file sharing service. It’s a really simple platform that only requires your recipient’s email address(es), your email address, and the files you are sending. You can send files as big as 2GB for free.

This is a great tool for quickly sharing files to schedule for social posts.
Who Else is Using It: Enough users to send 10 billion transfers in 2016

 

  1. Iconosquare

 What it Does: This is the go-to tool for scheduling Instagram posts. What stinks about scheduling Instagram posts is that because Instagram doesn’t share their API, auto-posting is not an option. With Iconosquare, however, you can schedule posts and get notifications when it’s time to post. Plus, the analytics are some of the best and most in-depth out there for the platform.Who Else is Using It: FourSquare, KemperSports, Krupp Group Public Relations

 

  1. CoSchedule

What It Does: CoSchedule is a social media management tool, but it’s also a very powerful collaborative calendar. You can organize all of your social media posts, content, events, and tasks in one place. Plus, the ReQueue feature finds optimal posting times and fills in the gaps in your social calendar with your best performing posts.Who Else is Using It: Convince & Convert, Borshoff, Foundation Recovery Systems, Florida Realtors

 

  1. Buffer

What It Does: Buffer is a handy tool for scheduling and publishing posts across multiple social platforms. It also features analytics and allows for multiple users to collaborate at once.Who Else is Using It: Fortune Magazine, Business Insider, About.com, Seattle Times, the Denver Broncos

 

  1. Canva

What It Does: If you want to make quick and easy graphics but you’re not much of a graphic designer, this is the perfect tool for you. Canva is loaded with easy-to-use features and lets you create graphics with sizing for all the different social platforms.

Who Else is Using It: Over 10 million users

 

Conclusion

No matter what tools you decide to use to help manage your social media, make sure you take advantage of the many free tools out there. This is only the tip of the iceberg when it comes to helpful software!

 

On Budget? Here’s Three Ways to Spend Those Marketing Dollars

When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach.

  1. Outsource if you don’t have the time:
    It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have someone else do our own marketing work? Hiring in someone to do those odd jobs that we don’t quite have the time to do is a great way to get things done. College students and recent graduates are great candidates for this type of work because they are eager to gain experience and eager to make money. Basic marketing does not require a lot of experience therefore you don’t need to hire someone who will cost you an arm and a leg. And, younger people are already adept at using technology and social media.
  2. Focus on Social Media:
    In this day and age, it is absolutely imperative to have a web presence. Nearly everything is done online now, so if you can’t be found on the web, it’s as if you don’t exist. Three of the most important social media outlets to be on are Facebook, Twitter, and LinkedIn.

    1. Facebook is such a multi-faceted network that allows people, businesses, organizations, events, news, and campaigns to be followed and interacted with. You want to be not only on Facebook but active. Even the smallest interactions on Facebook remind people that you are there, and that has far more impact than not being online at all.
    2. Twitter is as close to live-action social media as we can get right now. In 140 characters, we deliver a message to the world. It’s short, sweet, and constantly flowing. It allows businesses to interact directly with people in its market and vice versa. Your presence on Twitter means that you really exist in this moment and you’re ready to do business.
    3. LinkedIn is less common-people oriented, and more professional-oriented. This is the kind of social networking you want to do in order to maintain business relationships and find new business connections. People don’t necessarily always remember your business, but they will remember you.
  3. Create a professional quality brand identity:
    It is important to always be checking up on how your brand is being perceived. Is it being perceived positively? Is it being perceived the way you want it to be perceived? Is it even on anyone’s radar? To get your brand bumping around people’s heads, you need a logo. A visual to represent your business is important because it’s an immediate and easy association to your business. Ask yourself what you want people to remember about your business and how you can represent that in a logo. Another classic way to get your brand out there is by printing business cards. You will want a design that’s easy to read and includes your logo, name, business, phone number(s), website address, email address, and physical address (if applicable). Don’t leave off your email! The less information you provide, the harder it will be to contact you and the less people will be motivated to use your business.

Marketing is all about building a presence, relationships, and drumming up business. The only way your business will grow is if you make an effort to reach out!