What Are the Biggest Mistakes You Can Make on Social Media?

There is plenty to get confused about when it comes to navigating social media marketing. Afterall, social media is still fairly new in the world of marketing.

But there are some basic, yet important, things you will want to avoid when it comes to social media marketing— particularly if you want to make the most of your time, efforts, and money.

 

 

Here are several things to avoid and, more importantly, how to avoid them:

Not Knowing Your Target Audience

This is the biggest mistake when getting started on social media. It’s really the biggest mistake you could make when getting into marketing, period.

It is crucial to know who you are aiming to sell your products or services to, even if it’s a broad market.

Here are some questions to help you draw up a clear picture of your target audience:

  • How old is your ideal customer?
  • What gender?
  • Where do they live?
  • What do they do?
  • Are they part of a family?
  • What kind of income do they have?
  • What are their interests?

Be sure to do your research first!

Jumping In Without a Plan

This is a common mistake and is often due to the pressure for businesses to get on social media. The consequence is a seemingly purposeless profile, which will likely become a dud in mere weeks of its launch. While your business should have a presence on social media, you need to have goals, intent, and strategies in mind before you get started.

Make a plan. Keep in mind that social media is a time investment, and you will need either a team or a very dedicated and consistent person to manage interactions on any platforms on which you choose to operate.

Not Committing to Social Media Long Term

Many businesses are hyped up right after the launch of their new social media. But in a couple months, they either forget about posting or become discouraged with the lack of success from the page.

It’s easy to get discouraged with social media— it’s a time commitment after all, and success doesn’t just happen after day one.

Instead, you must invest in and dedicate energy to it. The results are slow at first but the longer you commit, the more results you will see. Take at least 10 to 20 minutes each day to manage your social media accounts– responding to messages and comments, engaging with other pages, and generally being present are all parts of this management.

Too Much Automation

Having a program do your social media posting for you seems ideal, right? Wrong.

Many businesses make the mistake of having every blog post automatically post to social media or having the same exact content post to more than one platform (like Facebook posting to Twitter, or Twitter to Facebook).

Each social media platform has its own language, format, and context. So posting the same exact thing to Facebook and Twitter is a waste. Users can almost immediately pick out an automated, thoughtless post as opposed to one that was posted with thoughtful intent.

Be careful with allowing apps to update your social media with blog posts. It can get spammy very quickly if you’re not careful. Know the difference between automation and scheduling.

No Lead Generation Strategy

Social media is great, but if you don’t have some sort of strategy in place that drives traffic to your website or blog, you’re really missing the point of social media marketing altogether.

You don’t want to waste time and energy building a following and not get any customers out of it.

Always provide a call to action!

Not Posting Enough

Going to a Facebook page and seeing that they haven’t posted in months is one of the most discouraging things to see as a user.

Maybe you’re busy and don’t have enough time to post on social media. But you need to be posting. Make time to sit down and schedule the posts ahead of time, or delegate this task to someone else.

There’s no definitive minimum for posting, but it’s a good goal to post at least a few times a week.

Posting Too Much

On the flip side, posting too much is also an incredibly off-putting behavior. Spamming your page with loads of posts is a great way to get your business page blocked or have your posts hidden.

Each platform is different in terms of what’s considered “too much” but you should definitely not exceed five posts per day on Facebook or 15 posts per day on Twitter.

Be sure to also spread out your posting. Do some research on social media insights to find the best times to post.

Overloading with Social Media

There are so many social media sites out there nowadays— Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, the list goes on and on.

The worst thing you can do is try to have a presence on all of them. You will spread yourself far too thin, and will totally overwhelm yourself.

Focus on one platform to master. Just one to start! Facebook is the most ideal in getting started in social media marketing.

Conclusion

Don’t get caught making any of these mistakes! Do your research, plan ahead, and stay focused.

Have questions about your social media marketing? Reach out to CommCore Marketing to talk about how to maximize your results on social media

5 Free Tools to Help You Optimize Your Social Media

Overwhelmed by social media? Struggling to keep up with an online presence? At times, we all struggle to keep up. It’s a time investment. That’s why it’s helpful to have tools that make the task of managing your social media a little easier.

Here are five free tools you should know about:

 

  1. Evernote

 

Evernote is an app and web extension that enables you to clip web pages and images, organize notes, and find text in images. It also has a messaging feature so that you can discuss and share your notes with your team. Evernote is almost like an Internet notebook.

 

  1. WeTransfer

WeTransfer is a web-based file sharing service. It’s as simple as entering the recipient’s email address and the files you are sending. WeTransfer allows up to 2GB to be sent for free. It comes in super handy for quickly sharing content to schedule on social media. 2GB is a lot of data to be able to send quickly for free!

 

  1. Buffer

Buffer is a useful tool for scheduling and publishing posts across multiple social platforms. It also features analytics and allows for multiple users to collaborate at once. You can schedule posts for Facebook, LinkedIn, Twitter, Pinterest, and Instagram. If you use multiple social accounts, scheduling posts can be done just once by clicking on the desired social channels.

 

  1. Canva

The easiest way to make quick graphics is Canva. Even if you aren’t much of a graphic designer, it’s easy to create beautiful branded graphics. Canva has many easy-to-use features and you can even create graphics with sizing for all and lets you create graphics with sizing for all the different social platforms.

 

  1. Grammarly

 Grammarly is a web extension and app that edits. It empowers you to edit everything you type – from work documents to your emails to your social media posts. This is the easiest way for you to improve your communication. No more excuses for grammar mistakes!

 

Conclusion

Don’t stress about your social media! Take advantage of the free tools available to you and look around to see what else is out there. You might be surprised by what you can do for free!

9 Tools for Optimizing your Social Media

By now you know that social media for your business is a must but, if you have any experience with it at all, you’re probably aware of how time consuming it can be. Managing your social sites can be even more cumbersome than managing your website.

Luckily, there’s no shortage of tools out there to help you manage your social strategy. Here are nine to get you started:

 

  1. Evernote

What It Does: Evernote is both a web extension available on most browsers and an app. It allows you to clip webpages and images, find text in images, and keep all your notes organized. It also has a messaging feature so that you can discuss and share your notes with others.

The plus and premium versions offer features like saving important emails and annotating pdf files. You can essentially build your own web database with this software and compile a rich resource of content to use on social media.
Who Else is Using It: 200 million users

 

  1. Feedly 

What It Does: It’s a content marketer’s dream. Feedly aggregates content from web browsers and mobile devices and compiles it into useful news feeds for the user to customize and share. You can monitor news by getting keyword alerts from Google, and it even connects with various softwares like Evernote, Slack, and Trello to optimize business usage.

Who Else is Using It: MIT, Zendesk, Foundry Group, and 12 million other users

 

  1. MeetEdgar

What It Does: This is a social media management software that you definitely need to know about. MeetEdgar uses and reuses your best content to optimize post views. Edgar offers a categorized library with types of content. You can then schedule the type of content to post at the right time on the right social channel and Edgar will take over from there, week after week. Then Edgar stores the content for later use so he can share it after he runs out of material thereby optimizing post views.

Who Else is Using It: Neil Patel, DigitalMarketer, CopyHackers, Canva, ProBlogger, Foundr, and thousands of other users

 

  1. Sprout Social

What It Does: Like MeetEdgar, Sprout Social is a social media management software with features including a unified Smart Inbox, social CRM tools, advanced scheduling tools, social media monitoring, sophisticated analytics, and team collaboration tools.

Who Else is Using It: UPS, Ticketmaster, Stanford University, Bentley, Hyatt, Evernote, Grubhub, and 17,000 other users

 

  1. WeTransfer

What It Does: WeTransfer is a web-based file sharing service. It’s a really simple platform that only requires your recipient’s email address(es), your email address, and the files you are sending. You can send files as big as 2GB for free.

This is a great tool for quickly sharing files to schedule for social posts.
Who Else is Using It: Enough users to send 10 billion transfers in 2016

 

  1. Iconosquare

 What it Does: This is the go-to tool for scheduling Instagram posts. What stinks about scheduling Instagram posts is that because Instagram doesn’t share their API, auto-posting is not an option. With Iconosquare, however, you can schedule posts and get notifications when it’s time to post. Plus, the analytics are some of the best and most in-depth out there for the platform.Who Else is Using It: FourSquare, KemperSports, Krupp Group Public Relations

 

  1. CoSchedule

What It Does: CoSchedule is a social media management tool, but it’s also a very powerful collaborative calendar. You can organize all of your social media posts, content, events, and tasks in one place. Plus, the ReQueue feature finds optimal posting times and fills in the gaps in your social calendar with your best performing posts.Who Else is Using It: Convince & Convert, Borshoff, Foundation Recovery Systems, Florida Realtors

 

  1. Buffer

What It Does: Buffer is a handy tool for scheduling and publishing posts across multiple social platforms. It also features analytics and allows for multiple users to collaborate at once.Who Else is Using It: Fortune Magazine, Business Insider, About.com, Seattle Times, the Denver Broncos

 

  1. Canva

What It Does: If you want to make quick and easy graphics but you’re not much of a graphic designer, this is the perfect tool for you. Canva is loaded with easy-to-use features and lets you create graphics with sizing for all the different social platforms.

Who Else is Using It: Over 10 million users

 

Conclusion

No matter what tools you decide to use to help manage your social media, make sure you take advantage of the many free tools out there. This is only the tip of the iceberg when it comes to helpful software!

 

On Budget? Here’s Three Ways to Spend Those Marketing Dollars

When you’re on budget and you have a bit more time to focus on marketing, there are several things you can do to grow your business’s reach.

  1. Outsource if you don’t have the time:
    It’s easy to get caught up in work for our clients, so wouldn’t it be easier to have someone else do our own marketing work? Hiring in someone to do those odd jobs that we don’t quite have the time to do is a great way to get things done. College students and recent graduates are great candidates for this type of work because they are eager to gain experience and eager to make money. Basic marketing does not require a lot of experience therefore you don’t need to hire someone who will cost you an arm and a leg. And, younger people are already adept at using technology and social media.
  2. Focus on Social Media:
    In this day and age, it is absolutely imperative to have a web presence. Nearly everything is done online now, so if you can’t be found on the web, it’s as if you don’t exist. Three of the most important social media outlets to be on are Facebook, Twitter, and LinkedIn.

    1. Facebook is such a multi-faceted network that allows people, businesses, organizations, events, news, and campaigns to be followed and interacted with. You want to be not only on Facebook but active. Even the smallest interactions on Facebook remind people that you are there, and that has far more impact than not being online at all.
    2. Twitter is as close to live-action social media as we can get right now. In 140 characters, we deliver a message to the world. It’s short, sweet, and constantly flowing. It allows businesses to interact directly with people in its market and vice versa. Your presence on Twitter means that you really exist in this moment and you’re ready to do business.
    3. LinkedIn is less common-people oriented, and more professional-oriented. This is the kind of social networking you want to do in order to maintain business relationships and find new business connections. People don’t necessarily always remember your business, but they will remember you.
  3. Create a professional quality brand identity:
    It is important to always be checking up on how your brand is being perceived. Is it being perceived positively? Is it being perceived the way you want it to be perceived? Is it even on anyone’s radar? To get your brand bumping around people’s heads, you need a logo. A visual to represent your business is important because it’s an immediate and easy association to your business. Ask yourself what you want people to remember about your business and how you can represent that in a logo. Another classic way to get your brand out there is by printing business cards. You will want a design that’s easy to read and includes your logo, name, business, phone number(s), website address, email address, and physical address (if applicable). Don’t leave off your email! The less information you provide, the harder it will be to contact you and the less people will be motivated to use your business.

Marketing is all about building a presence, relationships, and drumming up business. The only way your business will grow is if you make an effort to reach out!