by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Mar 11, 2019 | Social Media
There is plenty to get confused about when it comes to navigating social media marketing. Afterall, social media is still fairly new in the world of marketing. But there are some basic, yet important, things you will want to avoid when it comes to social media...
by Laura DeVries | Feb 15, 2019 | ROI
ROI is Return on Investment. This is actually not a new term, as entrepreneurs and the like have been using it for decades to describe the measurable success of marketing and advertising. Before there were established metrics for digital marketing, anyone could claim...
by Laura DeVries | Jan 7, 2019 | Content Management
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action...
by Laura DeVries | Oct 15, 2018 | Marketing
Search engines, like Google, use search algorithms to rank page results that come up when you put in a question or keyword. We try to optimize our content to appeal to or influence these algorithms with SEO techniques. SEO stands for Search Engine Optimization. SEO is...
