by Laura DeVries | Sep 10, 2025 | Marketing, ROI, Uncategorized
What Are KPIs and What Every Marketer Should Track (and Why It Matters) In the fast-paced world of marketing, it’s easy to get caught up in producing content, running ads, or engaging on social media without stopping to ask the critical question: Is this actually...
by Laura DeVries | Aug 1, 2025 | Blogging, Marketing, Networking, Social Media
Let’s be honest—going viral is overrated. Sure, it looks flashy. A sudden spike in views, a flood of likes, a burst of new followers. But what happens after the algorithm moves on and the buzz dies down? Crickets. In a marketing world obsessed with trends, hacks, and...
by Laura DeVries | Jan 15, 2025 | Marketing
Despite the rise of social media and other marketing channels, email remains a powerful tool for connecting with customers. Drip campaigns, in particular, offer several advantages that make them a valuable asset in your marketing arsenal: · Personalized Communication:...
by Laura DeVries | Jun 7, 2024 | Marketing, Pay Per Click (PPC)
In the digital age, paid social media marketing has become a key strategy for businesses. It offers a way to reach a targeted audience and drive engagement. But is it worth the investment? How can you measure the return on investment (ROI) effectively? These are...
by Laura DeVries | May 14, 2024 | Marketing
The marketing landscape is ever-evolving. It’s driven by shifts in consumer behaviors, technological advancements, and societal changes. In this dynamic environment, staying updated with the latest marketing trends is crucial. It helps businesses adapt their...
by Laura DeVries | Jan 16, 2024 | Marketing
How nice would it be to receive a handwritten note from a company from which you made a purchase? It’s a marketing tactic that elevates an otherwise regular shopping event to a personable experience. A good marketing company will tell you that if you can retain...
