by Laura DeVries | Sep 10, 2025 | Marketing, ROI, Uncategorized
What Are KPIs and What Every Marketer Should Track (and Why It Matters) In the fast-paced world of marketing, it’s easy to get caught up in producing content, running ads, or engaging on social media without stopping to ask the critical question: Is this actually...
by Laura DeVries | Feb 10, 2023 | brand, Brand Management, Communications, Company Branding, Goal Setting, Marketing, ROI, Vision
One in five successful entrepreneurs uses a vision board when goal planning according to a recent study backed by neuroscience. Did you ever make a picture collage in elementary or high school? Your teacher may have asked you to find pictures representing your...
by Laura DeVries | Feb 15, 2019 | ROI
ROI is Return on Investment. This is actually not a new term, as entrepreneurs and the like have been using it for decades to describe the measurable success of marketing and advertising. Before there were established metrics for digital marketing, anyone could claim...
