by Laura DeVries | Jun 16, 2022 | Company Branding, Marketing, Sales
Are you like many Americans pondering the question, “Are we going into a recession?” The answer you’ll receive depends on who you ask…some economists say it’s pretty certain within the next couple of years, while others say...
by Laura DeVries | Feb 16, 2022 | Communications, Networking, Sales
What is lead generation? Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline. Your goal...
by Laura DeVries | Sep 15, 2021 | Communications, Networking, Sales
One of the most common interview questions is “Tell me about yourself.” As a professional, are you always on your toes with the best elevator pitch to answer this? If not and you don’t want to be caught off guard, you might be interested in...
by Laura DeVries | Apr 14, 2021 | Marketing, Sales
In the business industry, many disciplines overlap, including sales and marketing. But what are the differences, and who decides those differences? Each branch of business has specific purposes and the standards by which we define them. For example, sales have...
by Laura DeVries | Mar 7, 2020 | Sales
Let’s be real. “Always Be Closing” (ABC) selling is not a nice way to sell to people. What is ABC Selling? This is a sales method that’s been made famous for decades thanks to a 1983 play called “Glengarry Glen Ross” where four real estate agents readily engage in a...
