by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | Feb 15, 2019 | ROI
ROI is Return on Investment. This is actually not a new term, as entrepreneurs and the like have been using it for decades to describe the measurable success of marketing and advertising. Before there were established metrics for digital marketing, anyone could claim...
by Laura DeVries | Jan 7, 2019 | Content Management
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action...
by Laura DeVries | Mar 28, 2016 | Marketing
Mmm, cookies. Delicious, right? But I’m not talking about the kind the Girl Scouts sell. I mean the Internet kind. But what are Internet cookies? We hear them referred to often, especially when browsing. An internet cookie is actually just a tracking device...
