by Laura DeVries | Feb 16, 2022 | Communications, Networking, Sales
What is lead generation? Lead generation is the process of identifying potential customers. When you have a business or offer a service, getting good leads helps you to guide these potential customers you’ve identified into your sales pipeline. Your goal...
by Laura DeVries | Jul 13, 2021 | Communications, Content Management, Cookies, Marketing
Just like fortune cookies, internet cookies carry a message inside a small data file. If you use the internet, you’ve seen the pop-up asking you to “allow cookies.” This is not a new term, but there are some people who are still confused about what...
by Laura DeVries | Jun 14, 2021 | Marketing
Depending on how long you’ve been in business, you may have started marketing with direct mail and eventually moved to marketing with email, but which one is better for your business? Marketing is a science and involves scientific studies to determine the best...
by Laura DeVries | May 19, 2021 | Event Marketing
We are all looking for some “precedented times” and no one more than those in the event planning and event marketing industry. Everything from tradeshows and meetings to concerts to Las Vegas residencies to Broadway shows has been canceled due to the...
by Laura DeVries | Apr 14, 2021 | Marketing, Sales
In the business industry, many disciplines overlap, including sales and marketing. But what are the differences, and who decides those differences? Each branch of business has specific purposes and the standards by which we define them. For example, sales have...
