by Laura DeVries | Apr 16, 2020 | Blogging, Communications, Company Branding, Marketing, Networking, Social Media, Website
To say the last few weeks haven’t affected all of us both personally and professionally would be a disservice to our families and businesses. We want to reassure you that we are here for you and remind you of the importance to stay engaged with your clients – even...
by Laura DeVries | May 13, 2019 | Marketing
Back when ranking on search engines was the main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact, almost 50% of internet users look for videos related to a product or service before visiting a store....
by Laura DeVries | Apr 15, 2019 | Company Branding, Graphic Design, Marketing, Networking, Social Media
When it comes to branding, it’s critical to be consistent wherever you promote your brand. Both online and offline, your promotional efforts have to align with each other to be effective. Wherever your business has a presence, your brand identity needs to be...
by Laura DeVries | Jan 11, 2016 | Marketing
Twitter is a great marketing tool when used with the right techniques. Some struggle to understand the benefits of Twitter, saying 140 character isn’t enough to get your message across. But the truth is there are 304 million monthly active Twitter users and you can...
by Laura DeVries | Sep 15, 2015 | Company Branding
What is a value statement? A value statement is a declaration of a business’s top priorities and beliefs. These are used not only to remind employees of what a business’s goals are, but to connect with targeted consumers. Your value statement, like your brand,...
